The all-in-one DIY research platform
All you need to conduct your next research easily like a pro: surveys, respondents, analysis, reports, in one place.
You don't need tens of tools to conduct research
Most research solutions were built for experts: slow, expensive, and hard to learn. DIY form tools are easier, but shallow: they can’t deliver the depth you need.
Standard Insights gives you the best of both worlds.
One platform that covers every step of research: fast, affordable, and easy to use.
Meet Your All‑in‑One Research Solution
Discover the four steps to launch research in minutes.
1. Start your Research
Create a survey from scratch or pick a ready‑made scenario.
No templates? No worries, AI helps you structure the right questions in seconds.
2. Gather Respondents
Recruit high‑quality respondents from $3 per person, or use your own audience for free. Target by demographics, interests, or behaviors to reach exactly who matters.
3. Analyze your results
Turn raw responses into insights instantly. Segment, filter, and uncover trends with built‑in analytics and AI‑powered tools.
4. Build a report
Turn your findings into custom reports that persuade stakeholders and support faster decisions.
What You Can Do With DIY Research
Explore Niche Market
Spot emerging opportunities and specialized segments.
Employee Feedback
Measure engagement and gather stakeholder input.
Qual + Quant Combined
Mix interviews, open‑ends, and surveys in one workflow.
Ad-hoc Studies
Run quick projects for investor meetings or board decks.
Custom analysis
Create tailored projects to answer specific business questions.
And much more…
Use our DIY solution to get started and build the research you need.
Why use our DIY platform?
Freedom of scope
Research any topic, audience, or category of your choice.
End-to-end Platform
Go from survey, fieldwork, analysis, and report without ever leaving the platform.
Pay-as-you-go
Use your own audience for free, or recruit new respondents from $3 each.
AI-powered tools
Automatically generate surveys, personas, and clear takeaways.
Flexible reporting
Use quantitative and qualitative data, text, and personas, all in one customizable report.
Easy to use
Designed so anyone can run professional‑grade research without a PhD.
How we compare
Start your next consumer research
Create your free account, and use our set of tools to conduct your research easily.
