Transparent pricing.
No black-box hours.
No hidden fees.

Consumer research used to mean a six-figure agency contract or a weeks-long procurement process. Not anymore. Standard Insights starts from $990. 

You see exactly what you’re paying — panel costs calculated in real time, before you commit. Pick the model that fits how your team works.

Free Account

Pay-As-You-Go

No commitment. Pay only for the panel you need.

Includes:

  • Full Executive Report — formatted, board-ready, exportable to PowerPoint or PDF
  • 48-Hour Standard Delivery
  • Access to 170M+ verified global consumers across 130+ markets
  • Live panel pricing based on audience and incidence rate — shown before you commit
Custom

Enterprise

Custom pricing

Full platform ownership for organisations running research across multiple clients, brands, or markets. White-labelled. Integrated. Always on.

Enterprise includes:

  • Bring Your Own Audience — import CRM or proprietary lists with zero panel fees
  • Upload historical data and chat with past reports via AI
  • Full white-labelling and API access
  • SSO/SAML security for enterprise-grade access control

Type your goal in plain English to build a robust methodology instantly

The AI configures the methodology, builds the survey, and answers questions about your existing reports and knowledge base — instantly.

AI Research Assistant for automated consumer research pricing plans.

Reach the right people effortlessly.

170M+ real, verified consumers across 130+ markets sourced from Kantar Profiles, Cint, and Dynata. Advanced targeting for any demographic, any country, any brief.

The Audience Engine interface on the Standard Insights consumer research platform showing realtime pricing, Incidence Rate (IR) calculation for global panel recruitment.

Generate living profiles rooted strictly in your survey data.

Personas generated directly from your survey data — not synthetic profiles, not LLM guesses. Chat with them months after your study closes to pressure-test new ideas.

AI Personas feature included in Standard Insights pricing tiers.

Automatically turn research into action.

Every study produces an executive summary and AI-generated strategic interpretation in any language — formatted and ready to present the same day your report lands.

Standard Insights Survey Visualization dashboard showing the transformation of raw spreadsheet data into interactive charts and analytics.

Move beyond static slides.

Build interactive data narratives with 50+ chart types. Present directly from your browser. Share via live link. Export to PowerPoint or PDF. No deck-building from scratch.

UI mockup of a completed 'Brand Tracking' dashboard as an example of finished Strategic Boards on Standard Insights, featuring a central Brand Health score and various interactive chart types.

Turn everyday conversations into meaningful insights.

Upload video or audio from customer interviews. Get instant transcripts, translations, and AI sentiment analysis — without a separate transcription tool or a qualitative analyst.

Screenshot of Standard Insights report builder showing options to add introductions, surveys, interviews with transcripts, and AIgenerated personas for enriched qualitative and quantitative insights.

Preserve critical institutional knowledge for the future.

Every study you run is indexed and searchable. Ask the platform a question that draws on three studies from the past year and get a sourced answer. Your research compounds. It never goes stale.

UI mockup of the AI Survey Builder sidebar demonstrating how users build professional research studies through a conversational chat interface.

We ensure 100% data sovereignty.

Your data is yours. Our AI is strictly scoped to your workspace — your insights never train shared models or leak between clients. Full data sovereignty, by design.

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Compare Platform Features

Feature
Pay-As-You-Go
Pro Bundles
Enterprise Hub
Global Panel Access
Pay per study
Up to 30% off standard rates
Up to 30% off standard rates
AI Executive Summaries
Included
Included
Included + custom AI models
Priority Rendering & Queue Jump
❌
✔️ Included
✔️ Included
Dedicated Insights Strategist
❌
✔️ Included
✔️ Dedicated Team
White-Labeled Reporting
❌
❌
✔️ Included
Survey Internal CRM Lists (BYO Data)
❌
❌
✔️ Unlimited
Expert Managed Services
❌
❌
✔️ Available

Still not sure which plan is right for you?

Frequently Asked Questions

How exactly is the cost of a custom project calculated?

Our pricing is fully transparent. You pay the exact cost of fielding the global panel (which varies based on how difficult your target audience is to reach) plus a flat, predictable fee for our AI Executive Report. You will see the exact total cost on your dashboard before you ever launch a project.

We don’t just hand you raw Excel files. Every module automatically includes data cleaning, automated market trend analysis, AI-generated buyer personas, and a fully formatted, board-ready 20-slide presentation that you can download instantly.

Instead of dealing with individual invoices for every project, active agencies can pre-purchase an annual bundle of credits (starting at $14,990). We add a massive volume bonus to your account, and your strategy team simply deducts from that balance as they run projects throughout the year. Credits are valid for 12 months.

Yes. With our Enterprise Hub license, you can bypass our global panels entirely. You can route intelligent surveys directly to your own internal audiences without paying any panel CPI (Cost Per Interview) fees.

Yes, exclusively for our Enterprise clients. If your brief requires custom methodology, complex qualitative coding, or you simply want a dedicated Insights Strategist to design, field, and present the final deck for you, our Expert Managed Services team handles it end-to-end.