One platform for all your consumer research.
Get all the essential features to easily conduct, analyze, and report your consumer research.
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Starter
Free
For individuals looking to start a consumer research quickly and easily.
- 2 active surveys
- 200 responses / survey
- 3 users
- Import & visualize external survey data (up to 200 respondents/report)
Starter includes:
- AI survey builder (basic)
- Pay-per-use panel credits or bring your own free
- Trackable share links
Pro
$99/month
For teams that need more advanced analysis, collaboration, & customization.
- Unlimited active surveys
- 5,000 responses / survey
- 10 users
- Import & visualize external survey data (up to 5000 respondents/report)
Everything in Starter, plus:
- Advanced survey builder
- Team collaboration
- Guided research templates
- Advanced AI capabilities
- Priority support
Enterprise
Contact sales
For organizations with complex needs, higher volumes, or custom requirements.
- Unlimited active surveys
- Unlimited survey responses
- Unlimited users
- Unlimited data import
Everything in Pro, plus:
- Advanced panel targeting options
- Longitudinal tracking
- Custom AI enhancements
- Offline survey mode
- Custom integrations & API access
- White‑label branding
- Unlimited storage
- Dedicated account manager
Compare All Features
Still not sure which plan is right for you?
“We were impressed by how Standard Insights revealed the heart of our brand through the eyes of our customers.”
Don Orense
Head, Digital and Social Channel Strategy, Globe Telecom
“We have been consistently satisfied with the quality of the information and support provided by Standard Insights. The reports helped us gain confirm our hypothesis and provide light on very specific details of our strategies.”
Santiago Otaola Arca
Strategy & Business Development Manager, Pepsico
“Standard Insights have provided us with remarkably reliable, and fast data. Their research and services have had a positive impact on our clients’ bottom lines and pitches. We are very grateful for their prompt and effective services.”
Albin Lix
Founder & Managing Director, Digital Business Lab
Frequently Asked Question
What happens if I cancel my subscription?
If you cancel your subscription, you will still have access to your Standard Insights account. After your current billing period ends, all Pro features (including AI analysis, saved audiences, advanced sharing options, and more) will be disabled. Your project data and customizations will not be deleted, but Pro capabilities will be frozen. Any projects with purchased respondents will remain accessible; however, Pro features will no longer be available for those projects.
What happens when I reach the response limit on my plan?
If you go over your plan’s response limit, we’ll continue collecting responses from your shared links so you don’t lose any data. However, the extra responses will be locked. To unlock and access them, you can either upgrade to a higher‑capacity plan or purchase additional respondents.
Do I keep my data if I cancel?
Yes, your projects and data will remain in your account. Free users can still access survey results, but Pro/Enterprise features will be disabled.
How much does it cost to purchase respondents?
You can purchase respondents starting at $3 each. The final price will depend on the country from which you wish to purchase respondents, the demographic criteria, and the audience difficulty, which is calculated in real-time based on the audience interest survey lengths. You can view the pricing breakdown and audience difficulty (IR) live, allowing you to see which factors impact the price.
What can I include in my reports?
Our reports support multiple sources; you can include survey data and interviews. You will also be able to create several tabs to enhance your report, adding text and multimedia, generating AI personas, including testimonials, expert recommendations, and more.
What are your accepted payment methods?
We accept all major credit and debit cards. For advanced research projects, payment by invoice is also available.
Start your next consumer research
Create your free account, and use our set of tools to conduct your research easily.
No credit card required.