Consumer research is no longer a luxury, it’s your strategic ammunition. Standard Insights provides deck-ready intelligence with full transparency. Whether you need a pay-as-you-go sprint or a collaborative strategic hub for your entire organization, get the answers you need without the legacy overhead.
Our AI Chat also allows you to discuss your workspace content, querying your reports and internal Knowledge Base for instant strategic answers.
Tap into 300M+ real consumers across 130+ countries through trusted global leaders like Kantar Profiles, Cint, and Dynata—ensuring high-quality, representative insights for confident decision-making.
Continue chatting with consumer segments to validate new hypotheses, uncover emerging patterns, and extend the value of your research months after the study ends.
Automatically synthesize survey results and market trends into a deck-ready Executive Action Plan and concise Video Briefing—designed to align stakeholders and accelerate decision-making.
Build custom, data-driven narratives using 50+ interactive chart types and present them directly from your browser, making insights easier to explore, share, and act on in real time.
Upload video or audio to instantly generate transcripts, translations, and AI-powered sentiment summaries that surface key themes and emotions from your customer conversations.
Create a strategic library that indexes past reports and internal documents to power future AI analysis, extend the lifespan of your research, and ensure your data never truly “dies.”
Our AI operates entirely within your project context, keeping your proprietary insights fully private, never exposing them externally, and never using them to train global models—so your data stays completely under your control.
Still not sure which plan is right for you?
If you cancel your subscription, you will still have access to your Standard Insights account. After your current billing period ends, all Pro features (including AI analysis, saved audiences, advanced sharing options, and more) will be disabled. Your project data and customizations will not be deleted, but Pro capabilities will be frozen. Any projects with purchased respondents will remain accessible; however, Pro features will no longer be available for those projects.
If you go over your plan’s response limit, we’ll continue collecting responses from your shared links so you don’t lose any data. However, the extra responses will be locked. To unlock and access them, you can either upgrade to a higher‑capacity plan or purchase additional respondents.
Yes, your projects and data will remain in your account. Free users can still access survey results, but Pro/Enterprise features will be disabled.
You can purchase respondents starting at $3 each. The final price will depend on the country from which you wish to purchase respondents, the demographic criteria, and the audience difficulty, which is calculated in real-time based on the audience interest survey lengths. You can view the pricing breakdown and audience difficulty (IR) live, allowing you to see which factors impact the price.
Our reports support multiple sources; you can include survey data and interviews. You will also be able to create several tabs to enhance your report, adding text and multimedia, generating AI personas, including testimonials, expert recommendations, and more.
We accept all major credit and debit cards. For advanced research projects, payment by invoice is also available.
