Transparent Pricing for Modern Strategists

Consumer research is no longer a luxury, it’s your strategic ammunition. Standard Insights provides deck-ready intelligence with full transparency. Whether you need a pay-as-you-go sprint or a collaborative strategic hub for your entire organization, get the answers you need without the legacy overhead.

Free

For individuals looking to explore the platform – start your free trial.

Free Includes:

Pro

The “Solo Strategist” tier for individual power users.

Everything in Free, and:

Teams

The “Agency Pod” tier for collaborative teams.

Everything in Pro, and:

Enterprise

Scalable consumer intelligence for global organizations.

Enterprise includes:

Type your goal in plain English to build a robust methodology instantly

Our AI Chat also allows you to discuss your workspace content, querying your reports and internal Knowledge Base for instant strategic answers.

AI Research Assistant for automated consumer research pricing plans.

Reach the right people effortlessly.

Tap into 300M+ real consumers across 130+ countries through trusted global leaders like Kantar Profiles, Cint, and Dynata—ensuring high-quality, representative insights for confident decision-making.

The Audience Engine interface on the Standard Insights consumer research platform showing realtime pricing, Incidence Rate (IR) calculation for global panel recruitment.

Generate living profiles rooted strictly in your survey data.

Continue chatting with consumer segments to validate new hypotheses, uncover emerging patterns, and extend the value of your research months after the study ends.

AI Personas feature included in Standard Insights pricing tiers.

Automatically turn research into action.

Automatically synthesize survey results and market trends into a deck-ready Executive Action Plan and concise Video Briefing—designed to align stakeholders and accelerate decision-making.

Standard Insights Survey Visualization dashboard showing the transformation of raw spreadsheet data into interactive charts and analytics.

Move beyond static slides.

Build custom, data-driven narratives using 50+ interactive chart types and present them directly from your browser, making insights easier to explore, share, and act on in real time.

UI mockup of a completed 'Brand Tracking' dashboard as an example of finished Strategic Boards on Standard Insights, featuring a central Brand Health score and various interactive chart types.

Turn everyday conversations into meaningful insights.

Upload video or audio to instantly generate transcripts, translations, and AI-powered sentiment summaries that surface key themes and emotions from your customer conversations.

Screenshot of Standard Insights report builder showing options to add introductions, surveys, interviews with transcripts, and AIgenerated personas for enriched qualitative and quantitative insights.

Preserve critical institutional knowledge for the future.

Create a strategic library that indexes past reports and internal documents to power future AI analysis, extend the lifespan of your research, and ensure your data never truly “dies.”

UI mockup of the AI Survey Builder sidebar demonstrating how users build professional research studies through a conversational chat interface.

We ensure 100% data sovereignty.

Our AI operates entirely within your project context, keeping your proprietary insights fully private, never exposing them externally, and never using them to train global models—so your data stays completely under your control.

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Compare Platform Features

Platform
Free
Pro
$99/mo
Teams
$249/mo
Enterprise
Custom
USAGE
Workspace Users
1
1
Up to 5
Unlimited
Workspace Storage
100 MB
3 GB
10 GB
Unlimited
Reports per Workspace
3
3
5
Unlimited
Max Respondents/Survey
200
2,000
5,000
Unlimited
RECRUIT
Global Panel Access (300M+)
Pay-per-use
Pay-per-use
Pay-per-use
High-volume tiers
My Communities (CRM)
Advanced Criteria Targeting
VALIDATION (RESEARCH)
AI Research Assistant ?
Basic
Full
Full
Full + Custom
Pre-made Modules (Brand Lift, etc.)
Pay-per-use
Pay-per-use
Pay-per-use
Pay-per-use
Advanced Logic (Branch/Pipe)
Multi-language Support
Single
11+ Languages
11+ Languages
80+ Languages
Synthetic Data Testing
Basic
Full AI
Full AI
Full AI + Custom
INTELLIGENCE (ANALYZE)
AI Personas & Chat with Data
Custom AI Models
Strategic Analysis Tab
Qualitative AI (Transcription)
White-label Reports
Full Branding
Executive Video Summaries
PLATFORM
Collaboration (Surveys/Reports)
Multi-team access
Global AI Knowledge Base
Up to 10 Files
Up to 50 Files
Unlimited
Security (SSO/SAML)
Support
Help Center
Priority
Priority
Dedicated Manager

Still not sure which plan is right for you?

Frequently Asked Question

What happens if I cancel my subscription?

If you cancel your subscription, you will still have access to your Standard Insights account. After your current billing period ends, all Pro features (including AI analysis, saved audiences, advanced sharing options, and more) will be disabled. Your project data and customizations will not be deleted, but Pro capabilities will be frozen. Any projects with purchased respondents will remain accessible; however, Pro features will no longer be available for those projects.

If you go over your plan’s response limit, we’ll continue collecting responses from your shared links so you don’t lose any data. However, the extra responses will be locked. To unlock and access them, you can either upgrade to a higher‑capacity plan or purchase additional respondents.

Yes, your projects and data will remain in your account. Free users can still access survey results, but Pro/Enterprise features will be disabled.

You can purchase respondents starting at $3 each. The final price will depend on the country from which you wish to purchase respondents, the demographic criteria, and the audience difficulty, which is calculated in real-time based on the audience interest survey lengths. You can view the pricing breakdown and audience difficulty (IR) live, allowing you to see which factors impact the price.

Our reports support multiple sources; you can include survey data and interviews. You will also be able to create several tabs to enhance your report, adding text and multimedia, generating AI personas, including testimonials, expert recommendations, and more.

We accept all major credit and debit cards. For advanced research projects, payment by invoice is also available.