■ AI Research Assistant

From business question to research plan — or straight to the answer.

The AI Research Assistant does two things. It builds new consumer studies from a plain-language brief — configuring methodology, sample size, and targeting automatically.

And it lets you query your existing research, reports, and documents in conversation — so the intelligence you’ve already gathered stays accessible and useful.

Brief it in any language. Results in seconds.

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Two tools. One interface.

Most research workflows have the same two bottlenecks.

Setting up a new study takes too long — methodology decisions, targeting configuration, question framework design. And existing research — reports, past studies, uploaded documents — sits in folders nobody has time to re-read before the next brief lands.

The AI Research Assistant removes both bottlenecks.

  • Build new studies: Describe your objective in plain language. The assistant configures the study for you — suggesting methodology, sample size, market, and targeting criteria automatically. You review. You launch.

  • Query existing research: Ask questions about your past studies, uploaded reports, and brand documents in conversation. The assistant cites the specific source behind every answer — so you always know where the insight came from.

Build a study from a plain-language brief.

You don’t need to know the difference between a Usage & Attitudes study and an Audience Profiling study to brief one correctly.

Describe your strategic goal — in any language, in any level of detail — and the AI Research Assistant does the configuration work. It analyses your objective and generates a set of ready-to-launch study options: methodology, sample size, targeting criteria, and a pre-configured question framework for each.

You choose the option that fits your brief. You review the study. You launch.

No survey design experience required. No methodology decisions. No blank page.

Examples of briefs the assistant handles:

  • “Test three campaign messaging directions with UK mothers before we brief the media agency.”
  • “¿Qué tan conocida es nuestra marca entre los consumidores de 18 a 35 años en México?”
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What makes it different

■ Works in any language

Brief a study, query your research library, or ask for a strategic summary — in English, French, Spanish, Arabic, Mandarin, or any other language. The assistant processes your input and responds in the same language. Global teams brief it in the language they work in.

■ Methodology built in

When building new studies, every recommendation is based on established research methodology standards. The suggested frameworks, question sequencing, and sample sizes follow the same professional standards as an institutional research design — without requiring that expertise on your side.

■ Grounded in your data

When querying existing research, the assistant works exclusively from your proprietary knowledge base — your studies, your reports, your uploaded documents. It does not draw on external training data to answer questions about your brand. Every answer is sourced from your actual research.

■ Generates study options

When building new studies, the assistant generates multiple ready-to-launch options for you to choose from — each with a different methodology, sample size, or targeting approach. You choose the option that fits your brief and your budget.

Who uses the AI Research Assistant

Person
Person
Person

AI Research Assistant: Frequently Asked Questions

FAQ Graphic
What's the difference between the study builder and the knowledge base chat?
The study builder takes a plain-language brief and configures a ready-to-launch consumer study — methodology, targeting, question framework, sample size. The knowledge base chat queries your existing research and uploaded documents to answer questions about data you've already collected. Both use the same interface. You can switch between them in the same session.
Do I need research expertise to use the study builder?
No. Describe your objective in plain language and the assistant does the configuration. It suggests the right methodology, sample size, and targeting criteria for your brief. You review the options and launch. No survey design experience required.
What languages does the assistant work in?
Any language. Brief a study, query your knowledge base, or ask for a strategic summary in the language you work in — English, French, Spanish, Arabic, Mandarin, Portuguese, or any other. The assistant processes and responds in the same language.
What documents can I upload to the knowledge base?
PDFs, past research reports, brand guidelines, strategy documents, and previous Standard Insights Executive Reports. Once uploaded, they are indexed and queryable alongside your Standard Insights study data.
Does the assistant draw on external AI training data when answering questions about my brand?
No. When querying your knowledge base, the assistant works exclusively from your proprietary data — your studies, your reports, your uploaded documents. It does not supplement answers with external training data. Every answer is sourced from your actual research.
Can I use the assistant to compare results across multiple studies?
Yes. Ask the assistant to compare results across studies — "How has purchase intent changed across our last three concept testing studies?" — and it will synthesise across your research history and present the comparison with citations.
How quickly does the study builder generate options?
Seconds. Describe your brief, and the assistant generates a set of configured study options immediately — each ready to review and launch.

Ready to define your next move?

Experience the speed of an intelligent research assistant and turn your signals into strategy.

Platform dashboard preview