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The Consumer Research Platform For the modern strategist.

Stop guessing. Start knowing. Arm your team with scientifically robust insights delivered in days, not weeks, ready to present to stakeholders immediately.

Hero section of the Standard Insights consumer research platform featuring the survey builder UI and a video interview interface for modern strategists.

Discover What Consumers Really Think About Your

Brand

The consumer research platform that helps you understand your consumers, grow your brand, and launch products with confidence, through fast and easy, professional‑grade research.

Reach the right people, effortlessly.

Tap into 300M+ real consumers via global leaders like Kantar Profiles, Cint, and Dynata, or connect with your own community lists to run high-quality surveys, gather reliable insights, and make data-driven decisions with confidence.

The Audience Engine interface on the Standard Insights consumer research platform showing realtime pricing, Incidence Rate (IR) calculation for global panel recruitment.

Build scientifically robust studies in minutes.

Use AI-powered templates for Brand Tracking and Concept Testing, or design a custom study tailored to your specific strategic goals, with intelligent automation that simplifies setup and delivers actionable insights at every stage.

UI mockup of the AI Survey Builder sidebar demonstrating how users build professional research studies through a conversational chat interface.

Finish your deck faster with actionable intelligence.

Automated reports deliver AI-generated executive summaries, strategic action plans, and interactive personas to help teams quickly understand results and act with confidence.

UI mockup of the Audience Profiling dashboard on Standard Insights showing total response trends and advanced segmentation filters.

With Standard Insights, it all comes together.
Teams recruit high-quality panels, build scientifically robust studies in minutes, and receive intelligence that is ready to present immediately.

AI Survey Builder Global Panel Access AI Personas Executive Summaries Strategic Analysis Deck-Ready Reports AI Survey Builder Global Panel Access AI Personas Executive Summaries Strategic Analysis Deck-Ready Reports
Interactive Dashboards Data Cleaning Automation Synthetic Data Testing Public Project Links Predictive Insights Market Trend Forecasting Automated Insight Extraction Interactive Dashboards Data Cleaning Automation Synthetic Data Testing Public Project Links Predictive Insights Market Trend Forecasting Automated Insight Extraction

Validate any hypothesis.

Move from instinct to evidence. Run everything from Brand Tracking to Concept Testing across 130+ markets with methodological rigor that satisfies even the most skeptical stakeholders. All in one unified consumer research platform.

UI mockup of the Brand Tracking dashboard on Standard Insights showing health metrics, funnel overview, and brand perception bars.

Eliminate the Research Marathon.

Standard Insights is a consumer research platform built for the Sprint. Get analyst-level answers in 48 hours, removing the traditional bottlenecks of legacy agencies and manual data cleaning.

Standard Insights Survey Visualization dashboard showing the transformation of raw spreadsheet data into interactive charts and analytics.

Ammunition for high-stakes decisions.

Transform raw feedback into Strategic Ammunition. Justify high-stakes pivots and secure budgets with interactive analysis that aligns your team around a single version of the consumer truth.

UI mockup of a completed 'Brand Tracking' dashboard as an example of finished Strategic Boards on Standard Insights, featuring a central Brand Health score and various interactive chart types.

A strategic memory that never forgets.

Our AI indexes your proprietary survey data alongside your internal knowledge base in our consumer research platform. Generate actionable recommendations and personas that evolve with every study you run.

AI Research Assistant for automated consumer research pricing plans.

Join the boldest brands and agencies that use our consumer research platform to shape their industries.

Enterprise Grade Rigor for High Stakes Strategy

■ Siloed Data Architecture

Your proprietary data remains yours. Our siloed AI architecture ensures that your insights, knowledge base, and survey results are never used to train global models or leaked between workspaces.

■ Encrypted Transmission

All customer data is transported securely and encrypted via SSL, ensuring that your most sensitive strategic pivots stay confidential.

■ Role-Based Access Control

Manage your strategy team with precision. Set up passwords and assign strict roles (Viewer, Editor, Admin) to control who can access specific research assets.

■ Global Infrastructure

Standard Insights is a consumer research platform built on AWS, providing 100% service availability and meeting the highest global standards for data center security and compliance.

■ Data Residency

Choose where your data lives. Keep research data stored within specific geographic regions to meet local regulations and internal compliance requirements.

■ Continuous Security Audits

Our infrastructure is regularly tested through automated scans and third-party penetration testing to identify vulnerabilities and maintain enterprise-level security posture.

Shape the future of your strategy.