Discover What Consumers Really Think About Your Brand. Products.  Competitors. Industry.

Build a memorable brand with consumer insights that boost your marketing, grow your market, and inspire new ideas—all in a simple, beautiful platform.

No credit card required.

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Brands track what people say—but too often, they miss what people think

THE PROBLEM

Marketers track everything—except what consumers really think

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THE SOLUTION

Consumer insights for every brand decision

For every brand moment, there’s a
consumer insight

Brands move through different stages. We’ve mapped every marketer’s need—so you’re always ready with the right answers.

Keep tabs on your brand’s health

See where your brand stands and how it’s changing over time—compared to your competitors.

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Test your ideas before you launch

Get real feedback from your audience on new concepts, messages, or designs—so you know what will work best.

See if your campaigns are making an impact

Understand how your ads shift awareness, favorability, and purchase intent—not just clicks.

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Get to know your real customers

Build detailed profiles based on real behaviors and attitudes, so you can target and create with confidence.

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Understand how and why people use your product

Map real customer habits, motivations, and barriers—see the full picture for growth and improvement.

And much more…
Go custom with our DIY solution—get started and build the research you need.

Your complete consumer research platform

Get everything you need to start research, collect data, and analyze your results. Plus, an AI to help smooth each step of the way

Easily start a research project

Use our survey builder, or import your existing research data, such as your surveys, interviews, and mystery shopping.

a screenshot of a survey builder

Reach your audience anywhere​

Get the answers from our worldwide audience, or bring in your respondents. Select your audience characteristics to view our live pricing.

Preview of the audience selection of the Standard Insights platform

Make sense of your data while halving analysis time​

Automatically turns your data into comprehensible charts that you can personalize. Go deeper into your project by segmenting and filtering the data. 

Preview of some analysis options of the Standard Insights platform such as Filtering, splitting and personalise the data

Transform insights into stories

Create comprehensive reports that include elements such as secondary research, survey responses, qualitative interviews, personas, and more. Customize it to your brand then share, publish, or export in the format of your choice.

Preview of the reporting options of the Standard Insights platform such as creating tabs with survey data, interview data, Strategy information and more

Put your research on Autopilote

Simplify your research process from start to finish with our AI-powered tools. Reduce time spent on every step of your research process. our AI does it for you 

Create survey with AI

Your consumer research, simplified

Simple, fast, and guaranteed on-time delivery.

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1. Select a scenario or DIY

Get started with a marketing scenario or build your research yourself from scratch or with AI.

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2. Recruit participants

Select your audience demographics and criterias from our audience and panel partners or share with your own users with a link.

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03. Explore your results

Your data is ready, visualised, customizable and shareable with AI to help you analyze along the way

But wait, there's more.

Ai Assistant

AI Assistant

Generate professional takeways, personas, analysis ans surveys automatically.

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Collaborative Platform

Invite your colleagues, build, analyze together and share your project with only the persons you want.

World

Worldwide Reach

Access consumers in 150+ countries for truly representative feedback.

Multi format

Build multi-format report

Use quantitive, qualitative data, text, persona, all in one customisable report.

any language

Any language

Recruits, translate, transcribe, analyse automatically in over 150 languages

Price

Transparent Pricing

Flat audience costs and no hidden platform fees—plus Pre-made discounted scenarios.

The Go-To Research Platform for Top Brands and Agencies

“We were impressed by how Standard Insights revealed the heart of our brand through the eyes of our customers.”

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Don Orense

Head, Digital and Social Channel Strategy, Globe Telecom

“We have been consistently satisfied with the quality of the information and support provided by Standard Insights. The reports helped us gain confirm our hypothesis and provide light on very specific details of our strategies.”

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Santiago Otaola Arca

Strategy & Business Development Manager, Pepsico

“Standard Insights have provided us with remarkably reliable, and fast data. Their research and services have had a positive impact on our clients’ bottom lines and pitches. We are very grateful for their prompt and effective services.”

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Albin Lix

Founder & Managing Director, Digital Business Lab

Start your next consumer research

Create your account, and use our set of tools to conduct your research easily.

No credit card required.