Know where your brand stands.
And what moves it.
How many people know your brand, how many would consider it, how that compares - and everything else.
Brand tracking for marketers, plus the studies behind every decision that follows.
Brand tracking for marketers and agency teams across 130+ markets
You measure everything except the thing that decides the sale.
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What you measure:
- Impressions
- Click-through
- Cost per acquisition
- Return on ad spend
- Share of search
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What you don't:
- How many people in your market have heard of your brand
- How many of them would consider buying it
- Whether either number is rising or falling
- How you sit against the brands you actually compete with
Your campaigns are measured constantly. Your brand isn't measured at all.
One tells you how the media performed. The other tells you whether it's working - and it only exists if you ask the people in your market.
One measurement, three depths.
Start with your category. Go deeper on your own audience. Then watch it move.
Brand Index
Brand Health
Brand Tracking
Most brands start with their category, go deeper once, and move to brand tracking from there.
Once you know the number, move it.
The decisions that change where you stand - each one a study built for it.
Should we back this idea? Appeal, purchase intent, and what to fix before launch.
See Concept Testing →Will this campaign land? A read on likely impact before the media spend.
See Brand Lift →Did people remember it? Recall, message retention, what cut through.
See Campaign Recall →Who is actually buying? Demographics, attitudes, behaviours, turned into personas.
See Audience Profiling →How does the category really behave? Drivers, barriers, unmet needs.
See Usage & Attitudes →Something else entirely? Your questions, your audience, the same report back.
See Custom Research →
Finished, fast,
and ready to put in front of the room.
Written for a marketing team, not a research department.
Order it, or hand it over.
Set up a study and order it directly in a few minutes, or give us the brief and we run the whole thing - design, fieldwork, analysis. Same report either way, and most clients move between the two depending on the week.
A real Brand Tracking report
Open it, click through it, share the link. Nothing to sit through and nothing to rebuild.
Curious how we build this in a few hours? See how it works →
Consumer research shouldn't be a privilege.
For years, knowing what consumers think about your brand meant a research department, a six-figure budget and a three-month timeline.
Most marketing teams have none of the three, so they decide without it.
We built Standard Insights so that any brand - not only the ones with an insights function - can know where it stands and act on it, at the speed decisions actually get made.
Your brand has a position today.
Find out what it is.
Start with your category, add brand tracking when you need to watch it move, and go as deep as the decision needs.