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The Consumer Research Platform For the modern strategist.

Stop guessing. Start proving. Brief to board-ready report in 48 hours. Real consumers. 170M+ global panel across 130+ markets. No raw data. No spreadsheets. A formatted Executive Report you can present the same day it lands.

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Discover What Consumers Really Think About Your

The consumer research platform that helps you understand your consumers, grow your brand, and launch products with confidence, through fast and easy, professional‑grade research.

Reach the right consumers. Every time.

Tap into 170M+ real, verified consumers across 130+ markets — sourced from global leaders like Kantar Profiles, Cint, and Dynata. Advanced demographic and behavioural targeting for any audience, in any market. Incidence rates and panel costs calculated in real time, before you commit.

The Audience Engine interface on the Standard Insights consumer research platform showing realtime pricing, Incidence Rate (IR) calculation for global panel recruitment.

Build a study in minutes. Not weeks.

AI-powered templates for Brand Tracking, Concept Testing, Campaign Evaluation, and Usage & Attitudes — or build a custom study scoped to your specific brief. No methodology expertise required. The platform configures the study. You review and launch.

UI mockup of the AI Survey Builder sidebar demonstrating how users build professional research studies through a conversational chat interface.

A report you can present the same day.

Every completed study produces a fully formatted Executive Report — AI-generated summary, consumer personas, strategic analysis, and interactive charts. Shareable via live link. Exportable to PowerPoint or PDF. No data cleaning. No analyst hours on your side.

UI mockup of the Audience Profiling dashboard on Standard Insights showing total response trends and advanced segmentation filters.

Everything you need. Nothing you don't.

Standard Insights brings together global panel access, AI-powered analysis, and board-ready reporting in a single platform. No stitching together tools. No cleaning data yourself. No waiting weeks for a PDF nobody reads.

AI Survey Builder Global Panel Access AI Personas Executive Summaries Strategic Analysis Deck-Ready Reports AI Survey Builder Global Panel Access AI Personas Executive Summaries Strategic Analysis Deck-Ready Reports
Interactive Dashboards Data Cleaning Automation Synthetic Data Testing Public Project Links Predictive Insights Market Trend Forecasting Automated Insight Extraction Interactive Dashboards Data Cleaning Automation Synthetic Data Testing Public Project Links Predictive Insights Market Trend Forecasting Automated Insight Extraction

Validate any hypothesis. In any market.

Run Brand Tracking, Concept Testing, Concept Evaluation, Usage & Attitudes, or Audience Profiling across 130+ markets. Every study uses a pre-configured professional framework — the same methodological standard as a traditional research institute, without the 8-week timeline or the $40,000 invoice.

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48 hours. Not 8 weeks.

Legacy research firms take 8–12 weeks. Standard Insights takes 48 hours. The platform automates everything a traditional research team does manually — panel recruitment, data cleaning, analysis, persona generation, and report assembly. You brief it. It delivers.

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Walk in with proof. Not a hunch.

Every report is built to be presented, not filed. Interactive charts, AI-generated analysis, consumer personas, and a plain-English executive summary — all in a single live link you can share before the meeting starts. That’s the difference between defending a recommendation and proving it.

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Research that builds on itself.

Every study you run is indexed in your Strategic Library. Your AI has permanent access to your full dataset history — so when you ask “What’s the top barrier for Gen Z across our last three studies?” you get a sourced answer, not a guess.

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Trusted by agencies, strategy consultants, and brand teams who can't afford to be wrong.

Enterprise Grade Rigor for High Stakes Strategy

■ Siloed Data Architecture

Your proprietary data remains yours. Our siloed AI architecture ensures that your insights, knowledge base, and survey results are never used to train global models or leaked between workspaces.

■ Encrypted Transmission

All customer data is transported securely and encrypted via SSL, ensuring that your most sensitive strategic pivots stay confidential.

■ Role-Based Access Control

Manage your strategy team with precision. Set up passwords and assign strict roles (Viewer, Editor, Admin) to control who can access specific research assets.

■ Global Infrastructure

Standard Insights is a consumer research platform built on AWS, providing 100% service availability and meeting the highest global standards for data center security and compliance.

■ Data Residency

Choose where your data lives. Keep research data stored within specific geographic regions to meet local regulations and internal compliance requirements.

■ Continuous Security Audits

Our infrastructure is regularly tested through automated scans and third-party penetration testing to identify vulnerabilities and maintain enterprise-level security posture.

Shape the future of your strategy.