The Consumer Insights Platform for Marketers

At Standard Insights, we’re building a platform that puts the full picture of consumer thinking in marketers’ hands—so you always know what’s next for your brand, your campaigns, and your growth.

Marketers are risk-takers. Brand builders.

Every day, they make decisions that can make—or break—a brand.

Yet most skip consumer research, relying on instinct instead of insights.

Why?

Because today’s research tools are built for researchers: complex, expensive, fragmented, and slow.

As a result, the very brands that need insights most—those launching new products, entering new markets, or striving to make their brand matter—are often left in the dark. They take big risks, with no data to back them up.

We thought it should be 10x easier. So we built something better.

We reworked every step to make research simpler and better than ever.

With Standard Insights, any marketer can run professional-grade studies—without a PhD, pricey consultants, or the patience for clunky tools.

"We're here for the bold, brands left out by traditional consulting. For those for whom big agencies are too costly, too early, or simply not the right fit, we deliver the consumer insights needed to make a difference."
Florian Gaudel
Florian Gaudel
CEO - Standard Insights

Some of the brands already using Standard Insights

How We Operate

We build differently

We don’t just improve on what’s been done—we build the way we believe research should work.

We simplify the complex

We believe research should be clear and straightforward. We thrive on making the hard stuff easy.

Small, agile, and hands-on

We’re a quick-moving team that values ownership and real results over long resumes.

Start your next consumer research

Create your account, and use our set of tools to conduct your research easily.

No credit card required.