Consumer truth shouldn't be a privilege.
For thirty years, finding out what consumers actually think cost $40,000 and took three months. That priced out almost everyone who needed it.
We built a consumer research company that changes the arithmetic. We democratise access to consumer research.
Usually read when: you want to know who is behind the answers, how the research machine works, and why we guarantee verified human data every time.
The enemy a consumer research company should fight is deciding blind.
Not a competitor. Not a methodology. The problem is that most commercial decisions get made without anyone asking the people they affect.
Deciding Blind
Most commercial decisions happen in boardroom echo chambers without asking real consumers first.
Locked Out by Costs
Traditional research was too slow for campaign cycles and too expensive for standard launch budgets.
Fragile Workarounds
Polls to existing fans, competitor teardowns, or agency decks that look like rigour but aren't.
Research-Starved
Marketing teams weren't anti-research — they were just starved for fast, accessible consumer truth.
Standard Insights was built to break the gates and give every team direct access to real consumer answers in hours, not months.
A question in. A finished report out.
Standard Insights is a consumer research company delivering complete reports — key takeaways, cross-tabs, personas, verbatim consumer quotes and written analysis — in 24 to 72 hours, from a panel of 170M+ real consumers across 130+ markets.
Clients order a study and read a report. There is no method to master, no team to hire, and nothing to operate. Studies start from $990.
We automated the part that was never thinking.
Most of what a consumer research company charges for was never thinking.
Ran studies by hand
We saw where weeks went — scoping calls, proposals, spreadsheets, and deck formatting. Fieldwork itself took days.
Standardised frameworks
Analysts built fixed frameworks for each decision type: wording, scales, and analysis structures set in advance.
Automated production
Sourcing, quality control, cross-tabs, personas, and charts automated. Human judgement stays on review and sign-off.
What's left is the machine
Decision-ready reports delivered in 24-72 hours across 130+ markets from $990. A completely new cost structure.
Six things this company won't trade away.
Core principles designed into every study we run.
Real humans, always
AI analyses data. It never generates a respondent. Synthetic personas sold as research are not research, and no deadline is worth crossing that line for.
The report is the product
Not a dataset you have to interpret. Not access to software you have to learn. You order, you read, and you make your commercial decision.
Speed from removing overhead
Never from cutting thinking. Every study passes a human review of the questionnaire, a sample review, and senior analyst sign-off before delivery.
We say when we're not the answer
A concept test can say "don't run it." A tracker can come back flat. A study that can only ever agree with you isn't worth ordering.
Prices explained by structure
Automation removed the project-management layer. That's why the price is what it is — not a discount, and not a compromise on rigor.
Your data stays yours
Studies, personas and results are never pooled or used to train shared models. Every report you've paid for stays private and yours.
Why I started this.
I spent years watching good marketers make expensive decisions with nothing behind them. Not because they didn't care what consumers thought — because by the time anyone could tell them, the campaign had already shipped.
The industry treated that as normal. I didn't. The work that took eight weeks wasn't eight weeks of thinking; it was eight weeks of coordination, formatting and waiting. That part can be built away. The judgement can't, and we didn't try.
What I wanted to exist was simple: ask a real question on Monday, have a real answer from real people by Wednesday, at a price that doesn't need a committee. That's what we do.
He founded the consumer research company in 2022.
Teams who have to decide this week.
Four kinds of buyers rely on Standard Insights to deliver decision-grade consumer proof on tight deadlines.
Brand & Growth
- De-risk campaign budgets
- Validate concept messaging
- 6-12 studies run annually
Pitch & Strategy
- Walk in with real data
- Replace recycled decks
- Client-ready deliverables
In-house Teams
- Fast single-decision reads
- Bypass internal backlogs
- Direct access to proof
01 - Brand & Growth Leaders
De-risk media & launch spend.
De-risking media spend, validating concepts, and testing messaging before budget is committed. Six to twelve campaigns a year, each one a decision worth being right about.
02 - Agency Strategists
Walk into pitches with proof.
Walking into a pitch with real consumer data instead of a point of view, and handing clients proof rather than a recycled audience deck.
03 - Strategy Consultants
Evidence for client deliverables.
Embedding proprietary consumer data into client deliverables, so the recommendation rests on evidence the client can't get elsewhere.
04 - Enterprise Brand Teams
Fast, direct answers.
Getting a fast, clean answer on one specific decision without filing an internal request that comes back six weeks after it mattered.
Real people, checked before they count.
Our panel of 170M+ verified consumers across 130+ markets is sourced exclusively from top-tier providers: Kantar Profiles, Cint, and Dynata.
- Geolocation checks confirm respondents are where they claim to be.
- Speed detection removes anyone who rushed the questionnaire.
- Consistency screening flags contradictory answers before analysis.
- A manual review runs before anything ships.
- You get the sample you ordered: Order 300, receive 300 clean responses. Removals are on us.
New York. Paris. Hong Kong.
Standard Insights is a consumer research company operating across the United States, Europe and Asia. One method, everywhere - a study run in one market is methodologically identical to the same study run in another.
About Standard Insights, answered.
What is Standard Insights?
Standard Insights is a consumer research company. It delivers complete, decision-ready consumer research reports in 24 to 72 hours from a panel of 170M+ verified consumers across 130+ markets. You choose a Standard Study or write your own questions, set your audience, and receive a formatted report with cross-tabs, personas, verbatim consumer quotes and a written recommendation. Studies start from $990.
When was it founded, and where is it based?
Founded in 2022 and headquartered in Hong Kong, with operations across the United States, the European Union and the UAE.
Who founded Standard Insights?
Florian Gaudel, who remains Founder and CEO.
Is this real research, or AI-generated data?
Real research. Every response comes from a verified human sourced through Kantar Profiles, Cint or Dynata, and passes geolocation, speed detection, consistency screening and a manual review. AI is used to clean data, build cross-tabs, cluster personas and draft the written analysis against an analyst-designed framework. It never generates a respondent, never replaces a human check, and never decides the recommendation.
How is this different from a traditional consumer research company?
The same methodological depth without the project-management layer. An eight-to-twelve-week timeline at a traditional firm is mostly scoping, proposals, procurement, manual data cleaning and deck assembly — none of which is thinking. Automating that is what makes 24 to 72 hours and a $990 entry point possible. The analyst-designed frameworks, the questionnaire review, the sample review and the final sign-off all remain.
Who uses it?
Brand and growth leaders validating campaigns before the media spend. Agency strategists building consumer proof for pitches. Strategy consultants embedding proprietary data into client deliverables. And brand teams inside larger companies who need one fast answer their internal pipeline can't deliver in time.
Judge the output, not the pitch.
Thirty minutes with someone who'll open a real report and work out which study fits what you're deciding right now. No slides.