The Consumer Insights Platform for Every Team
As easy as a form tool, as powerful as enterprise software. Standard Insights brings professional-grade consumer research to every marketer, strategist, and team.
Most business decisions today are still based on instinct, not data.
Why?
Because today’s research tools were built for seasoned researchers: too slow, too expensive, and too complex for most marketers, agencies, or teams.
And there’s no middle ground. Agencies and enterprise platforms are powerful, but also heavy, costly, slow, and hard to learn. On the other side, DIY form tools are quick but shallow, a jack of all trades, master of none.
The result? Delayed launches, wasted budgets, and brand decisions made without real consumer input.
We thought it should be 10x easier. So we built something better.
We reworked every step of the survey journey, making research simpler but also better.
- All-in-one platform: Build, recruit, analyze, and publish in one place.
- Fast global reach: Recruit quality respondents in 150+ markets, or bring your own.
- AI-powered: Automates research tasks for speed and simplicity.
With Standard Insights, any team can run professional-grade studies without a PhD, pricey consultants, or the patience for clunky tools.
Some of the teams already using Standard Insights
How We Operate
We build differently
We don’t just digitize old processes, we reimagine how consumer research should work.
We simplify the complex
We believe research should be clear and straightforward. We thrive on making the hard stuff easy.
Small, agile, and hands-on
We move fast, prioritize results, and keep our product focused on what matters.
Start your next consumer research
Create your account, and use our set of tools to conduct your research easily.
No credit card required.