About Standard Insights

Better insights, faster

At Standard Insights, we believe there is a better and more useful way to do market research.

Information is the very foundation of every organization, influencing the strategy, positioning, and overall performance of companies. Yet too often, managers lack actionable and affordable solutions to test and drive performance based on research information.

Our mission is to provide evidence-based, practical market insights and actionable recommendations to our clients in order for them to make fast and well-informed decisions. We believe that the information needed is out there, and all it takes to grasp and harness it by asking the right questions to the right people.

Our Values

Your go-to partner in market research

Standard Insights was developed as a result of market research that failed to meet the new needs of our clients. Our values focus on serving our customers with the highest quality information to enable their success.

Quality Centric

Our team delivers the highest quality at every stage of the process, from project brief to analysis.

Customer Oriented

We develop long-term relationships with our customers and improve our products and services for their benefit.

Actionable Insights

Our projects are filled with actionable information, so that our customers can make the right decisions.

Human Interaction

Our dedicated account management team empowers our customers to succeed, rather than simply giving them software.

Filling the gap

What the market needs

Faster data

By leveraging digital advertising and technology, we are able to reach respondents worldwide in the blink of an eye.

Quality insights

By identifying new respondents and highly qualifying them every time we run a new project, we ensure better quality on every report we deliver.

Worldwide & local reach

Whether the target is worldwide or located in a remote location, we are able to reach and engage specific audiences wherever they are.


Quality makes us different

Survey Design​

Our team of experts will design and recommend a methodology that match your objectives.

Targeting & Sizing

Our analysts recommend you with the ideal sample size and qualification.

Quality Control

We check the accuracy of data received through our survey system, as well as by conducting a manual review.


Our team will analyze and visualize the data, so that you can easily understand and use the results to take action.

Standard Insights for...


Our market research services are used by international companies in a variety of practical ways, including product launching, brand perception, campaign performance, and general strategy.


Marketing and Consulting agencies have always had a strong need for market research services - internally and externally.


Newly-founded companies need to make fast and well-informed decisions in order to grow efficiently and earn market shares.


Reaching large amounts of individuals in remote areas and in a timely manner is crucial for nonprofit organizations.

Worldwide to local reach with special expertise in Asia.​

Our experts collect information from cities around the world—big cities, small towns, and places that no one but locals knows about.

Large Photo - Office


Countries covered

Hong Kong



Team members

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Reach higher performance, discover hidden opportunities, and make the right strategic moves with our tailor-made market research  solutions.