Your audience is already built. Now put it to work.
Stop paying external panel costs to reach consumers you already own. Deploy your first proprietary study today.
Survey your own audience. No external panel required.
You’ve already built the most valuable research asset you have — a list of real customers, employees, or community members who know your brand firsthand.
My Communities lets you upload that list, segment it precisely, and deploy surveys directly to your proprietary audience — without paying external panel costs, without exporting to a third-party tool, and without losing the respondent relationships you’ve invested in building.
Available on Enterprise licence.
External panels give you verified strangers. Your proprietary audience gives you something different — people who have already interacted with your brand, used your product, worked in your organisation, or opted into your research community.
Their responses carry context that a general consumer panel cannot replicate. A current customer answering a brand perception question knows something a recruited stranger doesn’t. An employee responding to an internal pulse check knows something no external respondent can approximate.
My Communities is where you manage that audience — segment it, survey it, and build a longitudinal research relationship with the people who matter most to your brand.
The standard research workflow charges you for panel access every time you survey external consumers. When you survey your own community through My Communities, there is no external panel fee — you own the audience, so you only pay the AI Service Fee for the study itself.
This makes high-frequency research economically viable in a way that external panel recruitment is not.
Run a monthly NPS pulse with your customer community. Deploy a weekly internal sentiment check with your employee panel. Survey your research community before every major product or campaign decision. Each study costs a fraction of what an equivalent external panel study would.
What changes with proprietary panel access:
Speed — no recruitment cycle. Your audience is already there. Deploy a survey and responses start arriving immediately.
Cost — no external panel fees. The AI Service Fee covers the study. Your audience covers the fieldwork.
Relevance — your community knows your brand. Their responses carry context and history that a recruited stranger cannot provide.
Continuity — survey the same people repeatedly. Track how attitudes, perceptions, and behaviours change over time within a consistent respondent base.
Import your existing respondent lists — customer databases, employee directories, community opt-ins, or any proprietary audience you’ve built — directly into your My Communities workspace.
Once imported, segment your audience with custom tags and attributes — as many as your research requires.
Examples of how clients segment their communities:
Customer lists — Loyalists · Lapsed customers · High-value buyers · Recent converters · Churn-risk segments
Employee panels — Department · Seniority level · Location · Tenure · Role type
Research communities — Frequent participants · Category-specific cohorts · Demographic segments · Opt-in interest groups
Apply any combination of tags to target a specific sub-segment for a specific study — without exporting the list, without rebuilding the segment in a separate tool, and without losing your tagging structure between studies.
Upload proprietary respondent lists from any source. CSV import, direct integration, or manual entry. All lists managed in one secure workspace.
Apply unlimited custom attributes to any member. Build deep behavioural profiles over time as each respondent completes more studies.
Select any segment of your community as the audience for a study. Deploy directly — no export, no third-party routing, no manual fieldwork management.
All community data is siloed within your workspace. Role-based access control determines who can view, manage, or deploy to your proprietary lists. Your respondent data is never used to train shared AI models or exposed to other workspaces.
Stop paying external panel costs to reach consumers you already own. Deploy your first proprietary study today.
