Data-driven reports, consumer trends, and market research from across the globe - straight from our surveys.
93.5% of consumers pick a friend over an influencer when forced to choose. Here's what the data says is actually driving purchases, and it isn't either one.
73.5% of consumers switched to store-brand snacks because of price. Here's what the data says about whether national brands can win them back, and how.
Social media dominates brand discovery in France. But 63% of consumers need traditional advertising to buy. Here's what that gap means for acquisition strategy.
Gen Z is spending more on beauty while openly hunting dupes. See what that contradiction means for premium brands, trust, and switching behavior.
A 2023 study of 531 Californians reveals how tech shapes their daily lives - from device usage to privacy.
Explore the latest insights on renewable energy adoption, challenges, and consumer attitudes in the US.
Explore the latest in US skincare! Discover top trends and industry insights.
