Deeply Understand Your Target Audience

Build actionable audience personas based on real behaviors, needs, and attitudes—so you can target, segment, and create with confidence.

Consumer profiling dashboard featuring a persona profile for "John Doe," labeled as an Urban Shopper. A photo of a smiling man waving is shown. John Doe is described as a modern, value-driven consumer who relies on digital resources and social proof before making purchases. The dashboard includes expandable sections for Persona Insights such as Demographics, Motivations & Attitudes, Barriers & Pain Points, and Communication Triggers. On the left, a sidebar displays three personas: Nuri Sahin (Urban Shopper), Arlene McCoy (Ethical Shopper), and Floyd Miles (Loyal Customer). On the right, a Persona Recap shows a sample size of 1,284 and representation of 24% of respondents, along with criteria tags like Online shopper, Value seeker, Age, Review Seeker, and Urban. The bottom section summarizes key takeaways (e.g., influenced by online reviews, prefers simple product info, values loyalty programs, and transparent pricing) and recommended strategies for engaging this persona.

Why Use Consumer Profiling?

Persona

See Who Really Buys (and Why)

Go beyond broad stats—get a clear picture of the people behind your sales.

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Spot New Opportunities

Find out what matters most to your core consumers, and what drives their choices.

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Sharpen Your Strategy

Personalize campaigns, tweak products, and communicate in ways that actually resonate.

What You Will Learn

Among the 20+ audience metrics, here’s what you’ll actually discover:

1. Who Your True Buyers Are

Get a crystal-clear picture of your real customers—demographics, life stage, and where they live.

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2. What Shapes Their Choices

See what really matters to your audience. Uncover the priorities, values, and motivations that guide how they shop, research, and try new brands.

3. How They Shop and Use Your Category

Understand how, when, and why consumers interact with your category. Pinpoint usage patterns, key occasions, and what drives loyalty or trial.

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4. Which Segments Hold the Most Potential

Identify the audience groups that fuel your growth. Find high-potential segments for targeting, new product launches, or tailored messaging.

Imagine knowing exactly who to target, what messages will resonate, and how to tailor your marketing for maximum impact. What could you achieve with that level of clarity?

Why Choose Us?

Platform

End-to-End Platform

From survey design to dashboards—fast, accurate, and zero manual work.

World

Global Reach

Access consumers in 150+ countries for truly representative feedback.

Ai Assistant

AI Assistant

Instantly spot trends, key drivers, and patterns with our AI-powered research assistant.

Flexible Exports

Download results as PowerPoint, Excel, SPSS, and more.

Price

Transparent Pricing

Flat audience costs and no hidden platform fees—plus Pre-made discounted scenarios.

Data Quality

Data Quality

Automatic data cleaning and high-quality respondent sourcing for reliable results.

From Brief to Insights in 3 Easy Steps:

Simple, fast, and guaranteed on-time delivery in less than 7 days

Qualitative Research Survey

01. Quick setup

Fill in details about your brand, product, target audience, and markets.

Quantitative Research Survey

02. Data Collection

We survey real category buyers who match your target profile.

Market Research Consulting

03. Insights & Reporting

Get your interactive dashboard and clear, actionable insights—ready in under a week.

Trusted by Leading Consumer Brands

Simple, Transparent Pricing

Get feedback from active category consumers whenever you need it.

Consumer Profiling

From $2790 /per campaign

No credit card required.

Additional Options

More options are available or go custom with our team for tailored research

Have a question?

If you can’t find what you’re looking for, feel free to reach out!

Depending on how niche your target is, we either:

  1. Custom-recruit through our in-house methodology (social sourcing, look-alike modelling)
  2. Tap vetted third-party panels we’ve audited for quality.

Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology

Anyone who fails is replaced at our cost. That’s the 300-Voice Quality Guarantee.

We field studies in 150+ countries and can drill down to states, provinces, or cities. If a location is not feasible, we’ll tell you before you pay a cent.

Yes, the data will be provided in our interactive platform, and can also be exported in XLS, PPT, PDF, or PNG formats.

Ready to Understand Who’s Really Behind Your Brand?

Create a free account and launch your first profiling study in minutes.