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Find your winning idea—before you launch

Get fast, actionable feedback from real consumers to discover which concepts, messages, or visuals will win in your market—before you commit big budget.

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Concept Testing dashboard scaled

Why Use Concept Testing?

Lock

Reduce Launch Risk

Know what resonates—avoid expensive flops and double down on what works.

Optimize

Optimize Messaging

Pinpoint the claims and visuals that truly connect with your audience.

Prioritize

Prioritize with Confidence

Back your next move with real consumer demand, not guesswork.

What Can You Test?

Test Any Idea, Message, or Creative—Fast

Product Ideas

Measure appeal, uniqueness, and purchase intent for new launches.

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Service Concepts

Validate clarity, value, and sign-up interest for new services.
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Messages & Taglines

See which slogans or claims excite your audience.
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Ads & Creatives

Gauge reactions to your ads (static or video) before they go live.

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Logos & Visuals

Test logos, packaging, and brand elements for fit and standout.

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Names

Find the most memorable, distinctive brand or product name.

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Want something else? Go custom—just ask.

Why Choose Us?

Platform

End-to-End Platform

From survey design to dashboards—fast, accurate, and zero manual work.

World

Global Reach

Access consumers in 150+ countries for truly representative feedback.

Ai Assistant

AI Assistant

Instantly spot trends, key drivers, and patterns with our AI-powered research assistant.

Flexible Exports

Download results as PowerPoint, Excel, SPSS, and more.

Price

Transparent Pricing

Flat audience costs and no hidden platform fees—plus Pre-made discounted scenarios.

Data Quality

Data Quality

Automatic data cleaning and high-quality respondent sourcing for reliable results.

From Brief to Insights in 3 Easy Steps:

Simple, fast, and guaranteed on-time delivery in less than 7 days

Qualitative Research Survey

01. Quick setup

Choose your concept, add your creative, pick your audience.

Quantitative Research Survey

02. Data Collection

We survey real category buyers who match your target profile.

Market Research Consulting

03. Insights & Reporting

Get your interactive dashboard and clear, actionable insights—ready in under a week.

Trusted by Leading Consumer Brands

Simple, Transparent Pricing

Get feedback from active category consumers whenever you need it.

Concept Testing

From $1290 /per campaign

  • 150 respondents
  • 10+ metrics
  • Custom AI survey template
  • Interactive dashboard & exports
Get Started

No credit card required.

Additional Options

More options are available or go custom with our team for tailored research

  • More respondents
  • Test more concepts/stimuli
  • Fully custom survey design
Book a demo
  • No setup hassles
  • No technical skills needed
  • Results in less than 7 days

Is Concept Testing Right for You?

You don’t need to test every project. Here is when you should or not.

You’re a good fit if:

  • You’ll invest $10k+ in a product, campaign, or branding (not counting test cost)
  • You have a clear concept, creative, or prototype to show
  • You need to choose between multiple resources (e.g. names, ads, designs)
  • The decision is hard or expensive to reverse
  • The concept will reach a lot of customers or could impact your reputation
  • You want real audience feedback before launch
  • You plan to act on what you learn

You’re NOT a good fit if:

  • Your total budget is tiny (e.g., < $10k) or the impact is low (e.g., a single Instagram post)
  • Your idea is vague or not ready to show
  • You just want to ‘prove’ a point, not improve
  • The decision is low stakes, internal, or easy to change
  • You need deep emotional insights (use qualitative research)

Still unsure? Book a call or send us an email at marketing@standard-insights.com

Have a question?

If you can’t find what you’re looking for, feel free to reach out!

Depending on how niche your target is, we either:

  1. Custom-recruit through our in-house methodology (social sourcing, look-alike modelling)
  2. Tap vetted third-party panels we’ve audited for quality.

Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology

We field studies in 150+ countries and can drill down to states, provinces, or cities. If a location is not feasible, we’ll tell you before you pay a cent.

Yes, the data will be provided in our interactive platform, and can also be exported in XLS, PPT, PDF, or PNG formats.

Ready to Find Your Winning Idea?

Create a free account and follow our steps to easily start your concept testing.

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