Find your winning idea, before you launch
Get fast, actionable feedback from real consumers to discover which concepts, messages, or visuals will win in your market—before you commit big budget.
Why Use Concept Testing?
Reduce Launch Risk
Know what resonates—avoid expensive flops and double down on what works.
Optimize Messaging
Pinpoint the claims and visuals that truly connect with your audience.
Prioritize with Confidence
Back your next move with real consumer demand, not guesswork.
What Can You Test?
Test Any Idea, Message, or Creative—Fast
Product Ideas
Measure appeal, uniqueness, and purchase intent for new launches.
Service Concepts
Messages & Taglines
Ads & Creatives
Gauge reactions to your ads (static or video) before they go live.
Logos & Visuals
Test logos, packaging, and brand elements for fit and standout.
Names
Find the most memorable, distinctive brand or product name.
Want something else? Go custom—just ask.
Why Choose Us?
End-to-End Platform
From survey design to dashboards—fast, accurate, and zero manual work.
Global Reach
Access consumers in 150+ countries for truly representative feedback.
AI Assistant
Instantly spot trends, key drivers, and patterns with our AI-powered research assistant.
Flexible Exports
Download results as PowerPoint, Excel, SPSS, and more.
Transparent Pricing
Flat audience costs and no hidden platform fees—plus Pre-made discounted scenarios.
Data Quality
Automatic data cleaning and high-quality respondent sourcing for reliable results.
From Brief to Insights in 3 Easy Steps
Simple, fast, and guaranteed on-time delivery in less than 5 days
01. Quick setup
Choose your concept, add your creative, pick your audience.
02. Data Collection
We survey real category buyers who match your target profile.
03. Insights & Reporting
Your results are ready within 5 days in an interactive, customizable dashboard.
Trusted by Leading Consumer Brands
Simple, Transparent Pricing
Get feedback from active category consumers whenever you need it.
Concept Testing
From $1390 /per campaign
- 150 respondents
- 10+ metrics
- Custom AI survey template
- Interactive dashboard & exports
No credit card required.
Additional Options
More options are available or go custom with our team for tailored research
- More respondents
- Test more concepts/stimuli
- Fully custom survey design
- No setup hassles
- No technical skills needed
- Results ready in 3 to 5 days
Is Concept Testing Right for You?
You don’t need to test every project. Here is when you should or not.
You’re a good fit if:
- You’ll invest $10k+ in a product, campaign, or branding (not counting test cost)
- You have a clear concept, creative, or prototype to show
- You need to choose between multiple resources (e.g. names, ads, designs)
- The decision is hard or expensive to reverse
- The concept will reach a lot of customers or could impact your reputation
- You want real audience feedback before launch
- You plan to act on what you learn
You’re NOT a good fit if:
- Your total budget is tiny (e.g., < $10k) or the impact is low (e.g., a single Instagram post)
- Your idea is vague or not ready to show
- You just want to ‘prove’ a point, not improve
- The decision is low stakes, internal, or easy to change
- You need deep emotional insights (use qualitative research)
Still unsure? Book a call or send us an email at marketing@standard-insights.com
Have a question?
If you can’t find what you’re looking for, feel free to reach out!
What is concept testing?
Concept testing is a research method that collects consumer feedback on new product ideas, ads, names, or visuals before launch. It helps you identify which concepts resonate, reduce risk, and prioritize investments with real data.
Why should I do concept testing before launch?
Testing ideas with your target audience prevents costly failures, ensures your messaging is optimized, and gives you confidence that your resources are going to the concepts most likely to succeed.
How do you recruit respondents?
Depending on how niche your target is, we either:
- Custom-recruit through our in-house methodology (social sourcing, look-alike modelling)
- Tap vetted third-party panels we’ve audited for quality.
Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology
In which countries can you run concept tests?
Concept testing is available in 150+ countries, with the ability to target by states, provinces, or cities. If a location isn’t feasible, you’ll know before paying.
Can I export raw data and reports?
Yes, you can export your insights in Excel, SPSS, PowerPoint, PDF, or PNG, in addition to viewing them within the online dashboard.
Who should use concept testing?
Concept testing is ideal if you are investing $10k+ in a product, campaign, or brand initiative, need to choose between multiple creative options, or want to validate ideas before making hard-to-reverse decisions.
What types of ideas can I test with Standard Insights?
You can test product ideas, services, messages, taglines, ads, creatives, logos, packaging, visuals, and brand names. The platform also supports custom tests adapted to your needs.
Ready to Find Your Winning Idea?
Create a free account and follow our steps to easily start your concept testing.