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Understand How and Why Consumers Use Your Product

Map real customer habits, motivations, and barriers—directly from your target audience. Perfect for new launches, product improvement, or finding new growth opportunities.

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Usage and attitude research dashboard displaying user engagement and behavioral insights. The executive summary section at the top highlights four key metrics: Frequent Users (62% use the product at least weekly), Primary Buyers (41% are main purchase decisionmakers), Brand Loyalty (29% are loyal to their current brand), and Open to Switching (46% would consider switching brands). Below these, bullet points summarize segment engagement, evening usage peaks, satisfaction with portable options, price sensitivity, motivations for trying new brands, and brand loyalty trends. The lower left shows a donut chart labeled "User Profile Overview" with age distribution: Young Professionals (34%), Busy Parents (28%), and Health Conscious (24%). The lower right features a line graph labeled "Usage Patterns" showing product usage frequency by time of day, with usage peaking in the evening hours.

Why Run a Usage & Attitude Study?

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See the Full Picture

Learn how, when, and why people use your product—straight from real users.

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Uncover Barriers and Frustrations

Find out what stops consumers from buying, using, or loving your product.

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Spot Opportunities to Grow

Discover what would make people try, switch, or use your product more often.

What You Will Learn

Get answers to the questions that drive real business decisions:

1. How, When, and Where People Use Your Product

  • How often do they use it?
  • What are their main usage situations?
  • Where and with whom do they use it?
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2. What Triggers a Purchase or Use

  • What starts their buying journey?
  • Where do they go for information or comparisons?
  • What makes them choose your product (or a competitor)?

3. What Holds Them Back

  • Main pain points and frustrations
  • Reasons for non-use or switching brands
  • What would make them try something new
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4. Brand Usage and Loyalty

  • Which brands do they use now?
  • How loyal are they—and what would make them switch?
  • What drives their brand preference?

Why Choose Us?

Platform

End-to-End Platform

From survey design to dashboards—fast, accurate, and zero manual work.

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Global Reach

Access consumers in 150+ countries for truly representative feedback.

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AI Assistant

Instantly spot trends, key drivers, and patterns with our AI-powered research assistant.

Flexible Exports

Download results as PowerPoint, Excel, SPSS, and more.

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Transparent Pricing

Flat audience costs and no hidden platform fees—plus pre-made discounted scenarios.

Data Quality

Data Quality

Automatic data cleaning and high-quality respondent sourcing for reliable results.

From Brief to Insights in 3 Easy Steps:

Simple, fast, and guaranteed on-time delivery in less than 7 days

Interface with options: Brand Tracking highlighted, plus Survey and Concept Tracking. Cursor points to selection, representing step one to begin research scenario setup.

01. Quick setup

Tell us your category and audience—we handle the rest.

Interface showing demographic selection with country (US), filter tags, and incidence rate indicator 50–74%. Includes circular profile images and label “2K,” illustrating participant recruitment.

02. Data Collection

We screen and survey 300+ verified users or buyers in your market.

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03. Insights & Reporting

Your results are ready within 7 days in an interactive, customizable dashboard.

Trusted by Leading Consumer Brands

Simple, Transparent Pricing

Get feedback from active category consumers whenever you need it.

Usage & Attitude

From $2,990 /per project

  • 300 qualified respondents
  • 20+ usage and journey metrics
  • Custom AI-powered survey template
  • Interactive dashboard & exports
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No credit card required.

Additional Options

More options are available or go custom with our team for tailored research

  • More respondents
  • Fully custom survey design
Book a demo
  • No setup hassles
  • No technical skills needed
  • Results in less than 7 days

Have a question?

If you can’t find what you’re looking for, feel free to reach out!

A Usage & Attitude survey explores how, when, and why consumers use your product, what barriers they face, and what would make them switch or stay loyal. It combines behavioral and attitudinal insights for a full market view.

Consider running a U&A study when launching a new product, entering a new market, refreshing brand positioning, or when you need to understand current consumer habits and triggers.

Depending on how niche your target is, we either:

  1. Custom-recruit through our in-house methodology (social sourcing, look-alike modelling)
  2. Tap vetted third-party panels we’ve audited for quality.

Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology

Anyone who fails is replaced at our cost. That’s the 300-Voice Quality Guarantee.

We field studies in 150+ countries and can drill down to states, provinces, or cities. If a location is not feasible, we’ll tell you before you pay a cent.

Yes, the data will be provided in our interactive platform, and can also be exported in XLS, PPT, PDF, or PNG formats.

See How Consumers Really Use—and Feel About—Your Product

Create a free account and start your usage & attitude survey in minutes.

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