What consumer research costs here.
Consumer research pricing, in full. Every price on this page includes the respondents, the quality control, the analysis and the finished report.
Nothing gets quoted separately afterwards.
Usually read when: you need full clarity on consumer research costs upfront — respondents, analysis, and report included with no scoping calls, no hidden fees, and no procurement delays.
What consumer research pricing buys you, every time.
Consumer research pricing is hard to compare because suppliers include different things. Here is what sits inside every study, at every price on this page.
Sourced & Screened
- 170M+ verified consumers
- 130+ global markets
- Kantar, Cint, & Dynata panels
100% Clean Data
- Geolocation & speed checks
- Consistency screening
- Free bad-data replacement
Decision-Ready
- Full interactive dashboard
- Analyst review & sign-off
- PPT, PDF, & Excel exports
01 - The respondents
Sourced and screened.
170M+ verified consumers across 130+ markets from Kantar Profiles, Cint and Dynata, matched to the audience you define.
02 - Quality control
100% clean responses every time.
Geolocation, speed detection, consistency screening and a manual review. Order 300 and you receive 300 clean responses. Removals are on us.
03 - Analysis framework
Built by research analysts.
An analysis framework built by research analysts for that study type, with question wording and scales fixed in advance.
04 - The complete report
Six decision-ready sections.
Study scope, key takeaways, category context, cross-tab analysis, personas built from your own respondents, and every question explorable on its own.
05 - Human review
Oversight before delivery.
Automation handles the volume. A senior research analyst signs off the conclusion before it reaches you.
06 - Dashboard & exports
Full data ownership.
A live link plus exports to PowerPoint, PDF and Excel, and the raw data if you want it.
Three ways to know where your brand stands.
Each one answers a question the one before it structurally cannot.
Brand Index
A public read on brands in your category, on a standard competitive set and a general audience. No contact required.
Brand Health
Your competitive set, your audience definition, your subgroup cuts. Full funnel, perception, advertising, buyer profile. Ordered online, back in 24 hours.
Brand Tracking
Twelve monthly waves, so every shift has a month attached to it. Scoped with you.
A free index gives you a number. A brand health study gives you a position. Only a series gives you a direction.
Six ready-made studies. One per decision.
Each one is a fixed format with a fixed price. You order it, you get the report.
Concept Testing
Which idea, message or creative should we back?
Brand Lift
Will this finished creative actually move anything?
Campaign Recall
Did the campaign we ran leave anything behind?
Brand Health
Where does our brand stand, right now?
Audience Profiling
Who are we actually talking to?
Usage & Attitudes
How does this category actually behave?
| Study | The question it answers | Starting Price | Min. Respondents |
|---|---|---|---|
| Concept Testing | Which idea, message or creative should we back? | $1,490 | 150 |
| Brand Lift | Will this finished creative actually move anything? | $2,790 | 300 |
| Campaign Recall | Did the campaign we ran leave anything behind? | $2,790 | 300 |
| Brand Health | Where does our brand stand, right now? | $4,990 | 300 |
| Audience Profiling | Who are we actually talking to? | $2,990 | 300 |
| Usage & Attitudes | How does this category actually behave? | $3,990 | 300 |
All six delivered in 24 hours. One market per study — run several in parallel and they stay comparable.
Your own questions instead.
If none of the six fit, Custom Consumer Research takes your questionnaire and our audience, and returns the same report. From $990, priced by what you ask and who answers. → See Custom Consumer Research
Run it yourself, or have us run it.
Same study. Same price for the study itself. Same report.
Run it yourself
Set your criteria, watch the price update, pay online. No scoping call, no proposal, no procurement step. Available on all six studies and on Custom Consumer Research.
Have us run it
We build the questionnaire, define the audience with you, field it and deliver the report — with an analyst to walk you through the findings.
Scoped with you, because what it takes depends on what you're measuring. Most of what we deliver is run this way.
Note: Brand tracking is the exception. It's always run by us — there's nothing for your team to operate.
What moves the price.
How many people
Sample size is the biggest single driver. Standard Studies come pre-sized for the margin of error their conclusions need.
How hard they are to reach
A broad national audience and a low-incidence one aren't the same cost, or the same timeline.
How much you ask
Questionnaire length drives price on custom studies. Ready-made studies are fixed.
How many markets
Each is priced and sized for itself, because reach differs by country. One questionnaire throughout keeps them comparable.
Why consumer research pricing works this way here.
The eight-to-twelve-week timeline at a traditional firm was never fieldwork. It was scoping, proposals, procurement, questionnaires drafted from a blank page, data cleaned by hand, cross-tabs built one at a time, and deck assembly.
Automating that layer is what makes these prices possible without touching the thinking.
Analyst-designed frameworks, questionnaire review, sample review and final sign-off all stay.
Consumer research pricing against the alternatives.
| Factor | Traditional firms | Survey tools | Standard Insights |
|---|---|---|---|
| Delivery | 6–12 weeks | Immediate, then you analyse it | 24 hours |
| What you receive | A deck, after a presentation | Raw responses | A finished report, reviewed by an analyst |
| Entry price | $25,000+ | $100s, plus your time | From $990 |
| Who finds the respondents | They do | You do | We do |
| Who builds the report | They do | You do | We do |
| Ongoing measurement | Scoped per programme | Not offered | Always-on, from $19,990/year |
Add-ons, priced at the point of ordering.
Additional markets
The same study run in parallel, one questionnaire throughout
Unaided awareness
On brand studies, added at setup
Additional competitors
Beyond the standard five
Extra attitude statements
Alongside the standard perception set
Prospective consumers
A dedicated read on people outside your category entirely
Strategic Roadmap
A costed, sequenced commercial plan built on the findings
Hands-on questionnaire help
On custom studies
What these prices don't cover.
- Incidence under 30%. Reachable, but not on standard pricing or timing. It needs a quote.
- Qualitative work. Depth interviews and moderated groups are a different discipline and aren't priced here.
- Observational research. We capture what people report, not what they do in a store.
- Following the same individuals over time. We measure a market's movement month over month. We don't track individuals.
- A study design that doesn't exist yet. If the question needs a method built for it, that's scoped in conversation rather than ordered.
If your question is on this list, tell us and we'll say so straight.
Consumer research pricing questions, answered.
How much does consumer research cost?
Ready-made studies run from $1,490 to $4,990 per study. Your own questions start at $990, priced by questionnaire length, sample size and how hard your audience is to reach. Always-on brand tracking starts at $19,990 a year for twelve monthly waves. Every price covers the respondents, the analysis and the finished report.
Are there hidden costs?
No. The price you see at ordering is the price. Quality removals and replacements are ours, not yours — order 300 respondents and you receive 300 clean responses.
Do I pay per respondent or per study?
Ready-made studies are a fixed price per study. Custom studies are priced by respondent and questionnaire length, and the price updates as you build the scope.
Is there a subscription or a minimum commitment?
Not on the six studies or on custom research — you buy one study at a time and nothing renews. Brand tracking is annual, because a monthly series needs a year to be a series. Even then it's a defined deliverable at a fixed price, not a retainer.
Why does brand tracking cost five times a brand health study?
Because it answers a question a single study structurally cannot. A snapshot tells you where you stand. Only a continuous series tells you whether what you did worked, and when it started working.
What's the difference between Brand Health and Brand Tracking?
Brand Health is one measurement: your funnel, perception and buyer profile against up to five competitors, from $4,990, ordered online. Brand Tracking is twelve of them across a year, so you can read movement. One gives you a position, the other a direction.
Do prices differ by market?
Yes, because reach does. An audience that's easy to fill in one country can be low-incidence in another. You see the price per market before you order.
Can you run the study for us?
Yes, on every product. We build the questionnaire, define the audience with you, field it and deliver the report with an analyst walkthrough. It's scoped rather than listed, because what it takes depends on what you're measuring.
What if quality control removes respondents?
We keep sourcing until your order is filled with responses that pass. You're never short, and you're never billed for the difference.
How do I pay?
Online, at the point of ordering. No procurement step and no purchase order cycle. Brand tracking and scoped work are invoiced.
What if none of the studies fit?
Custom Consumer Research takes your own questions to our audience and returns the same report, from $990. If it needs a method that doesn't exist yet, tell us and we'll say whether we're the right people.
See the price before you commit to anything.
Pick a study, set your audience, and the price calculates live. No scoping call, no proposal.