Track Your Brand's Performance

Monitor exactly where your brand stands against four competitors with reliable monthly feedback from 4000 verified category buyers.

Trusted by Leading Brands:

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Your Brand Stalls When…

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You’re Flying Blind

No live benchmark, no idea if the needle moved yesterday or last quarter.

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Progress Feels Random

Wins don’t stack because you don’t measure what matters—consistently.

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Chasing Tactics, Not Truths

You hop from ad hack to promo trick without data to guide the next move.

Turn Every Brand Dollar into Proof—Not Guesswork

Continuous brand tracking shows what’s working today, so you can grow market share tomorrow.

Win Your Competitors’ Customers

Identify exactly what drives consumers to choose competitors and how to win them over.

Build Brand Equity That Compounds

Track what matters to consumers and systematically improve your brand performance quarter after quarter.

Prove Your ROI, Secure Your Budget

Tie every campaign to lifts in awareness, consideration, and sales—ready for the next budget meeting.

Optimize Your Marketing Campaigns

See what makes consumers tick, so you can re-allocate budget while the campaign is still live.

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Know exactly where you stand and what to do next with:

What You Will Learn

Among the 20 metrics, here’s what you’ll actually discover:

1. How Does Your Brand Stack Up

See exactly where you’re winning and losing against competitors. No more guessing if your positioning is working—you’ll have the data to prove it.

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2. How you’re perceived

Discover which brand attributes drive sales and which send prospects running to competitors. Know exactly what to amplify in your messaging.

3. Why they pick (or dump) you

Find the exact conversion barriers costing you sales. Pinpoint where prospects drop off and what would make them choose you instead.

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4. Who’s worth chasing

Focus your budget on segments with genuine growth potential. Stop wasting resources on demographic groups with limited returns.

Imagine knowing exactly where to focus your marketing dollars for maximum ROI—which messages to amplify, which audiences to target, and precisely what changes would drive the most growth. What could you achieve with that level of clarity?

How We Make Tracking Happen

Simple, fast, and guaranteed on-time delivery.

Qualitative Research Survey

01. Set up

Choose markets, rivals, audience, and custom questions—our team does the rest.

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02. Data Collection

We survey real category buyers who match your target profile.

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03. Insights & Reporting

Your dashboard is live in 30 days. Manipulate the data, export it, present it.

"We were impressed by how Standard Insights revealed the heart of our brand through the eyes of our customers."
1591079474971
Don Orense
Head, Digital and Social Channel Strategy, Globe Telecom

Simple, Transparent Pricing

Choose the option that’s right for your brand

DONE FOR YOU

Complete brand-tracking solution

Get your brand pulse monthly or quarterly.

From $1665 /mo – Billed annually $19,990 

DO IT YOURSELF

Self-service platform

Save on execution, create your survey, select your audience and pay only for respondents.

From $3 per respondent

Want to know if brand tracking is worth it? Try our ROI Calculator

Options:

The 4000-Voice Quality Guarantee

Every respondent is a verified category purchaser or we replace them at our cost. Your insights are based on real, active buyers in your market.

Is Brand Tracking Right for you?

Not every brand needs tracking. Here’s how to know if yours does.

You’re a good fit if:

You’re NOT a good fit if:

Brand tracking is also not for you if:

Still unsure? Book a call or send us an email at [email protected]

Bring your brand at the top of the market

Track your brand and competitors accurately with Insights from your target audience.

Have a question?

If you can’t find what you’re looking for, feel free to reach out!

Can I have more or less respondents?

Absolutely. We’ll tailor your sample size to your specific market. While 4000 respondents is our sweet spot for most brands, luxury or niche products might need fewer, while broad FMCG categories might need more. We’ll recommend the perfect fit based on your category and goals.

Depending on how niche your target is, we either:

  1. Custom-recruit through our in-house methodology (social sourcing, look-alike modelling, referral chains), or
  2. Tap vetted third-party panels we’ve audited for quality.

Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology

Anyone who fails is replaced at our cost. That’s the 4000-Voice Quality Guarantee.

Yes—don’t waste good data. If you’ve already invested in survey-based research, we can import it into our platform so you can maintain continuity and track performance over time. Book a call or email us to verify compatibility with your existing datasets.

We field studies in 150+ countries and can drill down to states, provinces, or cities where panels allow. If a location is out of reach, we’ll tell you before you pay a cent.

Three drivers:

  1. Respondent count (base is 4000)
  2. CPR (Cost-Per-Respondent) which varies by
    – LOI (Length of Interview)
    – Audience incidence / difficulty to find
  3. Wave frequency (monthly, quarterly, yearly)

Add-ons—extra countries, custom segments, or more questions—are quoted case by case.