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Your own questions

Your questions.
Our audience.

Custom consumer research on your terms. Write the questions that matter to you. We bring 170M+ consumers across 130+ markets to answer them — and you still get the full report.

From $990 24-72 hours

You build the scope, so you set the price. It updates as you go, and you see it before you commit to anything.

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Usually ordered when: you have a specific question no Standard Study quite covers, and you already know what you want to ask. Custom consumer research from $990.

No blank page

Custom consumer research without the blank page.

Bring what you already have, or start from something and change it. The empty questionnaire is the part nobody wants, so the builder removes it.

Paste a survey

Already have questions written somewhere else? Drop them in and we'll structure them.

Import a survey

Upload an existing questionnaire file and we'll bring it in as-is.

Start from a draft

Describe what you want to learn and get a first version to react to. Reacting is easier than writing.

Then get live help improving it.

Catching leading questions, tightening wording, spotting what you haven't asked - available the whole way through, not just at the start.

Is this question leading?
Slightly. "Clearly better" nudges people toward one answer - try it without the qualifier and let them tell you.
One order

Custom consumer research, set up in one sitting.

No scoping call, no proposal, no waiting on a quote. You build the whole thing yourself in your own workspace - an order has three parts and six steps, and you can see the price move while you build it.

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The questions are yours.

  • Paste, import, or start from a draft
  • Any question type, any order, any logic - the same builder our own analysts use
  • Live help on wording and bias throughout

Say who should answer.

  • Geography, demographics, category behaviour
  • Broad national sample, or a narrow qualified one
  • 170M+ verified consumers across 130+ markets, from Kantar Profiles, Cint and Dynata

You control what it costs.

  • Sample size, markets, extras, dates
  • Price updates as you change any of them
  • Lead time shown before you launch

01 - Start your survey

Paste one, import one, or start from a draft.

Everything happens in your own workspace - no document going back and forth by email, no version anybody has to reconcile.

Start your survey interface

02 - Sharpen it

Live help, available throughout.

Leading questions, vague wording, gaps you haven't spotted. The suggestions are suggestions - you decide what goes in.

Refine your survey with AI assistance

03 - Set your audience

From broad to highly specific.

Set your audience targeting

04 - Add extras

Only if you want them.

Hands-on help from our team, extra markets, a bigger sample. All optional, all priced before you add them.

Add optional extras to your order

05 - Price and dates

See the price move as you set the scope.

Four things drive the price of a custom consumer research study: how many people you need, how hard they are to reach, how long the questionnaire is, and how many markets.

Start date End date
$1,340 updates live as you adjust scope

06 - Launch

Then it's out of your hands.

A broad audience comes back in 24 hours. A harder one takes several days, because filling it properly takes longer.

Launch your survey

You write the questions. We do the rest.

The questionnaire is the only part that changes. Everything either side of it runs exactly as it does on any other study we deliver.

Defining an audience by market and behaviour
The audience we bring
  • 170M+ verified consumers across 130+ markets, sourced from Kantar Profiles, Cint and Dynata
  • Never synthetic. Every response comes from a verified human, not a model
  • Screened to your criteria before they see a single one of your questions
  • Reach and cost shown before you commit, so you find out an audience is hard to fill before you pay for it
A finished report with charts, personas and analysis
The report you get back
  • The same report as every Standard Study - the structure, the analysis, the exports. Nothing is downgraded because your custom consumer research uses your own questions
  • Personas, cross-tabs, charts and a written summary, not a file of responses to interpret
  • Base sizes on every cut, so you can see what a segment finding actually rests on
  • Live link plus exports to PowerPoint, PDF and Excel, and the raw data if you want it
Guidance while building a questionnaire
The help along the way
  • Every custom consumer research questionnaire gets reviewed for bias, ambiguity and gaps before it goes out, not after
  • Quality checks on the responses: geolocation, speed detection, consistency screening
  • You get the sample you ordered. Order 300, receive 300 clean responses - removals are on us
  • Want more than guidance? Hands-on help writing the questionnaire is available as an add-on

Every project ships as the same complete report, section by section - see exactly what's inside one →

You're a good fit if

You already know what you want to ask, or want to shape it yourself
Your question doesn't map cleanly onto a ready-made study, so custom consumer research is the faster route
You want control over the exact wording and structure
You already know who should answer, at least roughly
It's a one-off need rather than something you'll repeat on a cadence
You're comfortable with guidance on the questionnaire rather than someone owning it

You're not a good fit if

→ A Standard Study already covers your question - it'll be faster and usually cheaper.
→ You'd rather someone else own the whole process → We Handle Everything
→ You're not sure what to ask yet and want expert input from the start → We Handle Everything
→ You want to track the same questions over time on a schedule → See Brand Tracking
→ You need a design built around a causal claim, like measuring what a campaign changed → See Brand Lift

Or don't write anything.

Six questions come up often enough that we've already built the study. If yours is one of them, that's cheaper than custom consumer research — start there instead.

Before you spend

Test concepts, messages, and creative before you commit budget.

See Concept Testing →
Before you launch

Test the finished creative against a control group, before the media spend.

See Brand Lift →
Did it work?

Measure what your campaign actually changed.

See Campaign Evaluation →
Where your brand stands

Track awareness, perception, and share against competitors.

See Brand Tracking →
Understand your market

See the category landscape before you plan.

See Usage & Attitudes →
Who are you talking to?

Build real audience segments from real consumer data.

See Audience Profiling →
Want us to run it for you? We Handle Everything →

Custom consumer research questions, answered.

Report preview
What is custom consumer research?
Custom consumer research means you write the questions and we supply everything else: 170M+ verified consumers across 130+ markets, screened to your criteria, quality-checked, and turned into a complete report with cross-tabs, personas and written analysis. Paste an existing survey, import one, or start from a draft, with live help on wording and bias throughout. From $990, back in 24 to 72 hours.
How much does custom consumer research cost?
From $990. Four things move the price: sample size, how hard your audience is to reach, questionnaire length, and how many markets you run in. The price updates as you change any of them, so you see the trade-offs while you're making them rather than after a quote comes back.
Do I need research experience?
No. You need to know what you want to find out - that's the hard part, and it's the part you already have. Turning it into a questionnaire that doesn't accidentally lead people is what the live help is for.
Where does all this actually happen?
In your own workspace. You build the survey, set the audience, see the price and launch it there, and the finished report lands in the same place - alongside every other study you've run. Nothing gets emailed back and forth, and there's no version anybody has to reconcile.
Can you help me write the questions?
Yes, at two levels. Guidance while you build it is included. If you want someone to sit down and write it with you, that's an add-on - and if you'd rather hand over the whole thing, We Handle Everything is the better route.
Is there a minimum sample size?
Yes, and it depends on your audience - a national sample and a narrow qualified one don't need the same numbers to hold up. The minimum for what you've specified is shown as you build the order, along with what it costs, so you can't accidentally under-order.
How long can my survey be?
Longer than most people need. Length is one of the four things that drives the price and the timeline, so you'll see both move as you add questions. Worth knowing: response quality drops on very long questionnaires, so we'll flag it if yours is getting there.
What drives the price?
Four things: how many people you need, how hard they are to find, how long the questionnaire is, and how many markets you're running in. The price updates as you change any of them, so you see the trade-offs while you're making them rather than after a quote comes back.
Can I run the same survey in several markets?
Yes, in one order, with the same questionnaire throughout - which is what makes the results comparable across them. Each market is priced and sized separately, because an audience that's easy to reach in one country can be hard to reach in another.
What audience criteria can I set?
Any combination of geography, demographics and behaviour - including category usage and purchase history. Broad enough for a national sample, specific enough for people who bought in your category last month.
What comes included by default?
The full report - introduction, market context, question-by-question results with cross-tabs, personas, and a written summary - plus a quality assurance review and the raw data export. Exports to PowerPoint, PDF and Excel come as standard.
Why does delivery time vary?
Because a hard-to-reach audience takes longer to fill properly, and the alternative to taking longer is a worse sample. A broad audience comes back in 24 hours. A narrow one takes several days. You'll see the estimate before you launch, not after.
How is this different from a survey tool I could use myself?
A survey tool gives you a form and leaves you to find people to fill it in, then hands back a spreadsheet. Here the audience is sourced, screened and quality-checked for you, and what comes back is a finished report rather than raw responses. That's the difference between a survey tool and custom consumer research.
What format do I receive the results in?
A structured report you can read online, plus PowerPoint, PDF and Excel exports - ready to share or drop straight into your own deck.

Prefer to hand it off entirely? See We Handle Everything →

Your questions, answered.

Set your survey and your audience. Custom consumer research starts at $990 — see the price, then launch.

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Standard Insights
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