Not a data file to interpret, and not a deck to sit through.
Charts, personas, verbatim quotes and a written recommendation -
in one link you can share before the meeting starts.
Every consumer research report is written on the assumption that the person reading it wasn't the person who ordered it.
Every study is delivered into your own secure workspace, and stays there.
Reports land in a workspace that belongs to your team - encrypted, access-controlled, and kept separate from every other account. Nothing arrives as an attachment somebody has to store, forward, or eventually lose track of.
Share it by link, gate it, or keep it to the people who need it. Access is yours to grant and yours to withdraw - which matters when the findings are commercially sensitive, or when the room includes an agency.
When somebody asks what that study said about the under-35s, you open the consumer research report and filter. You don't search your email, you don't ask us to re-export anything, and the answer takes a minute rather than a day.
Six sections, in the order you'd actually read them.
A short summary of the study scope and a video recap - enough to walk in knowing what was asked, of whom, and what came back, without having opened a single table.
Three or four findings written as conclusions rather than observations - the things you'd say out loud if someone asked what the study found. The detail sits underneath, for anyone who wants to challenge it. Every consumer research report leads with the conclusion.
Category size, growth, competitive movement and regulatory shifts, drawn from secondary sources - so a number on its own doesn't get read as bigger or smaller than it actually is.
When someone in the room asks "is that true for the under-35s too?", you don't take an action item - you filter it while they're still asking. Age, region, segment, or groups you define yourself.
Clustered from how your respondents actually answered - who they are, what they believe, and how they describe your category in their own words. Detailed enough to hand to a planner without editing.
Every question, every response, every segment - filter to any of it. If a stakeholder wants the raw distribution behind a chart, it's two clicks away, not an email to us.
Everything above tells you what's true. The Strategic Roadmap tells you what to do about it — written by one of our strategists from your data, and available on any consumer research report.
It isn't a summary with verbs in it. It's a commercial plan: what to do, who signs it off, what it costs, in what order, and under what conditions you should change your mind.
The thesis the whole plan rests on, written in a sentence you can agree with or argue against in a meeting - rather than a summary nobody can disagree with because it doesn't claim anything.
Each one names who signs it off, whether it needs new money, and the specific measure that will tell you whether it worked. Not "consider exploring" - a decision, assigned.
Some of the most valuable recommendations stop spending rather than start it. If the honest answer is to cancel something, the roadmap says so and shows the numbers behind it.
What to do first, what depends on what, and what still happens when the answer to "is there new budget?" is no. A plan that only works with fresh funding isn't a plan.
The conditions under which the plan should be reversed, what the data can't prove, and what study would settle it. Most reports hide their limitations. This one leads with them, because a recommendation you can stress-test is worth more than one you can't.
A market-entry roadmap doesn't look like a repositioning roadmap. The structure follows what you're actually deciding, which is the point of having a person write it.
Available as an add-on on any study. Talk to us about adding one →
Send a link, public or gated. No 40MB attachment, no version control, and nobody asking you to re-export it with the latest numbers.
The same findings as an infographic, an article, a social carousel or a short video recap - so the study reaches people who were never going to open the report.
Request a new cut, interrogate a finding, or talk to a persona - inside the report, on any page. The follow-up question doesn't need a new project.
Link the report to the assistant your team already uses, and query it from there alongside everything else you've got.
Tell us the decision and your target consumers.
We field to real respondents across your markets.
Finished consumer research report in 24 hours.
Six sections. An introduction with the study scope and a short video recap. Key takeaways written as conclusions, not observations. Market trends from secondary sources so a number isn't read out of context. Analysis, where every question can be cut by age, region, segment or groups you define. Personas clustered from your own respondents. And the full survey, with every question and response filterable. A Strategic Roadmap — a costed, sequenced commercial plan — is available as an add-on.
A live link you can share, gated or public, plus PowerPoint, PDF and Excel exports. The same findings can also be generated as an infographic, an article, a social carousel or a short video recap. Nothing arrives as an attachment.
170M+ verified consumers across 130+ markets, sourced through Kantar Profiles, Cint and Dynata. Real people, never synthetic. Every response passes geolocation, speed and consistency checks plus a manual review before it reaches analysis.
Starting from 24 hours from order to finished report. Very low-incidence audiences take longer, and you're told before you order rather than after.
Yes. Every question, every response and every segment is filterable inside the report, and the raw export is there if your team wants to work with it directly. The report is the deliverable, though — you shouldn't need the raw file to answer a question in a meeting.
Yes, on any question, without asking us. Age, region, category behaviour, or groups you define. When somebody asks whether a finding holds for the under-35s, you filter it while they're still asking rather than taking an action item.
The draft is generated against the analysis framework built for that study type, then an analyst reviews and signs it off before it's released. Nothing reaches you without a person having read it.
Yes. Share it by link, gated or public, and withdraw access when you want to. That matters when the findings are commercially sensitive, or when the room includes an agency.
Yes. Exports to PowerPoint, PDF and Excel come as standard, and the charts are built to drop straight in. Agencies and consultants do this on most studies.
By clustering your own respondents — grouping people who answered similarly across demographics, values, behaviour and brand relationship. They come out of the data rather than a workshop, so nobody decides in advance that there'll be a "Busy Mum" and a "Young Professional."
A commercial plan written by a strategist from your findings: what to do, who signs it off, what it costs, in what order, and under what conditions you should change your mind. It includes what not to do, and what would reverse the recommendation. Available on any study.
It stays in your own space, alongside every other study you've run. When somebody asks what a study from eight months ago said about a particular segment, you open it and filter — no re-export, no searching your email.
No. Custom studies return the same six-section report with the same analysis, personas and exports. The questionnaire is the only part that changes.
Yes, on studies we run for you — an analyst walks you and your stakeholders through what the report says and what it means for the decision. The report is written to work without a presentation, but a walkthrough is available when the room needs one.
