Find Out If Your Ads Actually Move Your Brand
Go beyond clicks and impressions, measure the true impact of your campaigns. See exactly how your ads shift awareness, favorability, and purchase intent with feedback from real consumers.
Why Run a Brand Lift Survey?
Go Beyond Vanity Metrics
Don’t stop at clicks or likes. Uncover how your campaign actually changes brand perception and intent.
Double Down on What Works
Identify which ads or channels truly resonate, so you can invest with confidence.
Improve Every Campaign
Use real consumer feedback to refine your creative, messaging, and audience targeting for bigger results.
What Campaigns Can You Measure?
From TV spots to TikToks—brand lift applies to all your paid and organic campaigns:
TV & Streaming Ads
See how your broadcast or digital video spots shift awareness and brand perception.
YouTube & Online Video
Test the effectiveness of pre-rolls, mid-rolls, and any video format.
Social Media Campaigns
Understand how your paid or organic social content moves the needle with your audience.
Display & Programmatic Ads
Go beyond clicks to measure the true effect of banners and digital placements.
Search & Performance Marketing
Assess how your SEM, shopping, or performance ads influence brand choice.
Offline Campaigns (OOH, Print, In-Store)
Measure the brand lift from billboards, print ads, and retail activations.
Want something else? Go custom.
Why Choose Us?
End-to-End Platform
From survey design to dashboards—fast, accurate, and zero manual work.
Global Reach
Access consumers in 150+ countries for truly representative feedback.
AI Assistant
Instantly spot trends, key drivers, and patterns with our AI-powered research assistant.
Flexible Exports
Download results as PowerPoint, Excel, SPSS, and more.
Transparent Pricing
Flat audience costs and no hidden platform fees, plus Pre-made discounted scenarios.
Data Quality
Automatic data cleaning and high-quality respondent sourcing for reliable results.
How Brand Lift Measurement Works
Simple, fast, and guaranteed on-time delivery within 6 days
01. Quick setup
Choose your campaign, upload your creative, and select your audience.
02. Data Collection
We survey real category buyers who match your target profile.
03. Insights & Reporting
Your results are ready within 6 days in an interactive, customizable dashboard.
Trusted by Leading Consumer Brands
Simple, Transparent Pricing
Get feedback from active category consumers whenever you need it.
Brand Lift Measurement
From $2750 /per campaign
- 300 active category consumers
- 10+ metrics
- Custom AI survey template
- Interactive dashboard & exports
No credit card required.
Additional Options
More options are available or go custom with our team for tailored research
- More respondents
- Fully custom survey design
- No setup hassles
- No technical skills needed
- Results ready in 6 days
Is a Brand Lift Survey Right for You?
You don’t need to measure every campaign. Here’s when you should (or shouldn’t).
You’re a good fit if:
- You’re running a broad-reach campaign (TV, major digital, social, or OOH)
- Your media investment is significant ($10k+)
- You want to measure brand impact (awareness, consideration, perception)
- You need to compare channels or creatives (e.g. TV vs YouTube)
- Your campaign has clear start and end dates
- You need to show results to leadership, partners, or clients
- You want feedback to improve future campaigns
You’re NOT a good fit if:
- Your campaign is very small (a single banner or post)
- You only care about clicks or direct sales (and already track those)
- The campaign is always-on and can’t be isolated
- Your budget won’t cover both media and measurement
- The results won’t impact your decisions
Still unsure? Book a call or send us an email at marketing@standard-insights.com
Have a question?
If you can’t find what you’re looking for, feel free to reach out!
What is a brand lift survey?
A brand lift survey measures how advertising changes consumer perceptions, such as brand awareness, favorability, and purchase intent. It goes beyond clicks or impressions to capture true impact.
How is brand lift measured?
Brand lift is measured by surveying exposed and control groups of consumers. Their responses reveal shifts in metrics like ad recall, awareness, favorability, and intent to buy.
Which campaigns can be measured with brand lift?
All major formats: TV, streaming, YouTube, social media, display, programmatic, search, and even offline channels like OOH and print.
How do you recruit respondents?
Depending on how niche your target is, we either:
- Custom-recruit through our in-house methodology (social sourcing, look-alike modelling)
- Tap vetted third-party panels we’ve audited for quality.
Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology
Anyone who fails is replaced at our cost. That’s the 300-Voice Quality Guarantee.
What geographies and levels of targeting can you cover?
We field studies in 150+ countries and can drill down to states, provinces, or cities. If a location is not feasible, we’ll tell you before you pay a cent.
Can I export raw data?
Yes, the data will be provided in our interactive platform, and can also be exported in XLS, PPT, PDF, or PNG formats.
Ready to Measure Real Brand Impact?
Create a free account and launch your first brand lift study in minutes.