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Find Out If Your Ads Actually Move Your Brand

Go beyond clicks and impressions, measure the true impact of your campaigns. See exactly how your ads shift awareness, favorability, and purchase intent with feedback from real consumers.

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Brand lift dashboard showing results from a brand lift survey. The top section displays a video thumbnail of a podcast recording with two men at microphones, labeled "Ad Being Tested." To the right, campaign details are summarized: duration 30 seconds, 16:9 HD video format, target audience adults 1854, and channels TV, YouTube, Streaming. The key message is "Introducing nextgeneration smart home technology that learns and adapts to your lifestyle." Below, survey metrics are displayed in tiles: Ad Recall (62%), Positive Impression (74%), Message Clarity (82%), Brand Perception (61%), and Brand Consideration (56%). At the bottom, a line graph labeled "Performance Trends Over Time" shows weekly trends for Brand Recall, Purchase Intent, and Brand Consideration over seven weeks, with Brand Recall consistently highest.

Why Run a Brand Lift Survey?

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Go Beyond Vanity Metrics

Don’t stop at clicks or likes. Uncover how your campaign actually changes brand perception and intent.

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Double Down on What Works

Identify which ads or channels truly resonate, so you can invest with confidence.

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Improve Every Campaign

Use real consumer feedback to refine your creative, messaging, and audience targeting for bigger results.

What Campaigns Can You Measure?

From TV spots to TikToks—brand lift applies to all your paid and organic campaigns:

TV & Streaming Ads

See how your broadcast or digital video spots shift awareness and brand perception.

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YouTube & Online Video

Test the effectiveness of pre-rolls, mid-rolls, and any video format.

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Social Media Campaigns

Understand how your paid or organic social content moves the needle with your audience.

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Display & Programmatic Ads

Go beyond clicks to measure the true effect of banners and digital placements.

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Search & Performance Marketing

Assess how your SEM, shopping, or performance ads influence brand choice.

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Offline Campaigns (OOH, Print, In-Store)

Measure the brand lift from billboards, print ads, and retail activations.

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Want something else? Go custom.

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Why Choose Us?

Platform

End-to-End Platform

From survey design to dashboards—fast, accurate, and zero manual work.

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Global Reach

Access consumers in 150+ countries for truly representative feedback.

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AI Assistant

Instantly spot trends, key drivers, and patterns with our AI-powered research assistant.

Flexible Exports

Download results as PowerPoint, Excel, SPSS, and more.

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Transparent Pricing

Flat audience costs and no hidden platform fees, plus Pre-made discounted scenarios.

Data Quality

Data Quality

Automatic data cleaning and high-quality respondent sourcing for reliable results.

How Brand Lift Measurement Works

Simple, fast, and guaranteed on-time delivery within 6 days

Interface with options: Brand Tracking highlighted, plus Survey and Concept Tracking. Cursor points to selection, representing step one to begin research scenario setup.

01. Quick setup

Choose your campaign, upload your creative, and select your audience.

Interface showing demographic selection with country (US), filter tags, and incidence rate indicator 50–74%. Includes circular profile images and label “2K,” illustrating participant recruitment.

02. Data Collection

We survey real category buyers who match your target profile.

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03. Insights & Reporting

Your results are ready within 6 days in an interactive, customizable dashboard.

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Trusted by Leading Consumer Brands

Simple, Transparent Pricing

Get feedback from active category consumers whenever you need it.

Brand Lift Measurement

From $2750 /per campaign

  • 300 active category consumers
  • 10+ metrics
  • Custom AI survey template
  • Interactive dashboard & exports
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No credit card required.

Additional Options

More options are available or go custom with our team for tailored research

  • More respondents
  • Fully custom survey design
Book a demo
  • No setup hassles
  • No technical skills needed
  • Results ready in 6 days

Is a Brand Lift Survey Right for You?

You don’t need to measure every campaign. Here’s when you should (or shouldn’t).

You’re a good fit if:

  • You’re running a broad-reach campaign (TV, major digital, social, or OOH)
  • Your media investment is significant ($10k+)
  • You want to measure brand impact (awareness, consideration, perception)
  • You need to compare channels or creatives (e.g. TV vs YouTube)
  • Your campaign has clear start and end dates
  • You need to show results to leadership, partners, or clients
  • You want feedback to improve future campaigns

You’re NOT a good fit if:

  • Your campaign is very small (a single banner or post)
  • You only care about clicks or direct sales (and already track those)
  • The campaign is always-on and can’t be isolated
  • Your budget won’t cover both media and measurement
  • The results won’t impact your decisions

Still unsure? Book a call or send us an email at marketing@standard-insights.com

Have a question?

If you can’t find what you’re looking for, feel free to reach out!

A brand lift survey measures how advertising changes consumer perceptions, such as brand awareness, favorability, and purchase intent. It goes beyond clicks or impressions to capture true impact.

Brand lift is measured by surveying exposed and control groups of consumers. Their responses reveal shifts in metrics like ad recall, awareness, favorability, and intent to buy.

All major formats: TV, streaming, YouTube, social media, display, programmatic, search, and even offline channels like OOH and print.

Depending on how niche your target is, we either:

  1. Custom-recruit through our in-house methodology (social sourcing, look-alike modelling)
  2. Tap vetted third-party panels we’ve audited for quality.

Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology

Anyone who fails is replaced at our cost. That’s the 300-Voice Quality Guarantee.

We field studies in 150+ countries and can drill down to states, provinces, or cities. If a location is not feasible, we’ll tell you before you pay a cent.

Yes, the data will be provided in our interactive platform, and can also be exported in XLS, PPT, PDF, or PNG formats.

Ready to Measure Real Brand Impact?

Create a free account and launch your first brand lift study in minutes.

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