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WHERE YOUR BRAND STANDS Brand Index Awareness and consideration for 240 brands. Updated every month. Brand Health Where your brand stands right now - funnel, perception, competitors. From $4,990. Brand Tracking The same questions every month for a year. From $19,990 per year.
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Standard Insights
Brand Index
WHERE YOUR BRAND STANDS Brand Index Awareness and consideration for 240 brands. Updated every month. Brand Health Where your brand stands right now — funnel, perception, competitors. From $4,990. Brand Tracking The same questions every month for a year. From $19,990 per year. FOR EVERYTHING ELSE YOU DECIDE Concept Testing Brand Lift Campaign Recall Audience Profiling Usage & Attitudes Ask Your Own Questions
What You Get How It Works Agencies
AI Brand Visibility Checker →

What do AI Assistants tell shoppers about your brand? Find out for free.
CONTENT Articles Case Studies Reports Newsletter SUPPORT Help Centre
Login Get a Demo
Resources / Guides

Standard Guides

Practical playbooks, walkthroughs, and operational guides for turning consumer research into publishable content.

Featured guide

The Standard Insights Playbook: From Strategic Question to Published Finding in 24 Hours

Proprietary research feels out of reach. Here is the full operational guide - from strategic question to published finding in 24 hours.

By Standard Insights• Published May 2026• Updated May 2026

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The Standard Insights Playbook

The Standard Insights Playbook: From Strategic Question to Published Finding in 24 Hours

Proprietary research feels out of reach. Here is the full operational guide - from strategic question to published finding in 24 hours. The argument for proprietary consumer research is made in full in our piece on why brand thought leadership has a data problem. This document is what comes next: the operational guide to going from a strategic question to a nationally representative consumer finding, ready to publish, using the Standard Insights platform. No prior research experience required. No six-week timeline. Prefer to watch the walkthrough? The full demo is below. The step-by-step guide follows.

By Standard Insights• Published May 2026• Updated May 2026

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Know where your brand stands, and what moves it.
Brand tracking and consumer research for marketing teams, in 130+ markets.

170M+ consumers · 130+ markets
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© 2026 Standard Insights
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Panel sourced through Kantar Profiles, Cint and Dynata. Real consumers, never synthetic.
Standard Insights
Get Started Book a Demo

The consumer research behind your next decision. Real consumers in 130+ markets, complete report in 24 to 72 hours.

170M+ consumers · 130+ markets · 24–72h delivery
Ready-made studies Concept Testing Brand Lift Campaign Recall Brand Tracking Audience Profiling Usage & Attitudes
Other ways to work with us Pricing Custom consumer research Full service Annual programme Book a demo
How it works About How consumer research works What's in the report For agencies Contact
Resources Case studies Articles Reports Calculators
© 2026 Standard Insights
AI information · Sitemap
Panel sourced through Kantar Profiles, Cint and Dynata. Real consumers, never synthetic.