Give your client an answer
before they ask for it.
Consumer research for agencies you can fold into a pitch, a campaign, or a client deliverable — without building a research team.
Built for strategy, planning, and account teams who need an answer their client can see.
Usually used when: a pitch needs backing, a client wants proof the campaign worked, or someone asks a question about consumers that nobody in the building can answer. That's when consumer research for agencies earns its place.
Walk in with proof.
When a pitch turns on an idea, what separates you usually isn't a better-argued opinion - it's whether anyone bothered to check. Test the concept, the message, or the creative territory with real consumers in the client's own market before the meeting, and bring the answer into the room with you.
It also changes what the room is arguing about. Nobody debates whose instinct is better once there's a number on the table.
Then all the way through the work.
Every point where somebody is about to make a call on instinct is a point where consumer research for agencies pays for itself.
Test the finished creative against a control group before your client commits budget. If it doesn't move anything, far better to find out now than in the post-campaign review.
See Before You Launch →Answer "did it work" with recall and lift instead of impressions - a result your client can take to their own board without you having to translate it first.
See Did It Work? →Map how the category actually buys - occasions, switching triggers, unmet needs - before building a strategy on top of assumptions about it.
See Understand Your Market →Build the audience from real consumers rather than from a persona workshop, and hand the planner something they can actually target against.
See Who Are You Talking To? →Be the one who brings answers.
Plenty of clients have no research budget, no insights team, and no intention of hiring one. That gap gets filled by whoever is willing to go and find out - and it may as well be you.
Consumer research for agencies you can order in an afternoon turns "we think" into "we checked." Over a year that's the difference between an agency that executes and an agency the client consults.
Finished enough to put straight in front of them.
You shouldn't have to rebuild a supplier's output the night before a meeting. Consumer research for agencies arrives assembled, reviewed and presentable, so the work between receiving it and presenting it is none.
- 170M+ verified consumers across 130+ markets, sourced through Kantar Profiles, Cint and Dynata — real people, never synthetic
- Charts, personas and verbatim consumer quotes, laid out the way a client expects to see them
- A plain-English recommendation that names what to do, so the argument is already made
- A live link you can share before the meeting, plus PowerPoint, PDF and Excel exports if you'd rather rebuild it in your own template
- Reviewed by an analyst before it reaches you - nothing lands that you'd need to check line by line first
Someone who knows your work, not a new ticket every time.
You get one person who understands how your agency operates and how your clients like to see things presented. Every project starts from what we already know about you rather than from zero - which matters most when a deadline moves and there's no time to re-explain anything.
Consumer research for agencies: your questions, answered.
What is consumer research for agencies?
Consumer research for agencies means ordering a complete study in your client's own market — concept tests, brand lift, campaign recall, category maps or audience profiles — and receiving a finished report you can hand over as it arrives. No research team to build, no questionnaire to design, no data to clean. Charts, personas, verbatim consumer quotes and a plain-English recommendation, reviewed by an analyst. From $990, back in 24 to 72 hours across 130+ markets.
How much does it cost an agency to run a study?
Ready-made studies start at $1,490 — concept testing at $1,490, brand lift and campaign recall at $2,790, audience profiling at $2,990, brand tracking and category maps at $3,990. Writing your own questions starts at $990. Each project is scoped and priced individually, so several can run in parallel for different clients with nothing shared between them.
Can we use it to win a pitch?
That's the most common use. Testing the concept, message or creative territory with real consumers in the prospect's market before the meeting changes what the room argues about — nobody debates whose instinct is better once there's a number on the table. Tell us the pitch date when you order and we'll say straight away whether the timeline is achievable.
Can we show this directly to our client?
Yes. Reports are built to be handed over as they are, with no extra formatting needed before a client meeting.
How fast can this move for a tight pitch deadline?
24 to 72 hours for a broad audience, up to 5 days for a hard-to-reach one. Tell us the deadline when you order and we'll say straight away whether it's achievable, rather than you finding out halfway through.
Do you work with our client directly, or just with us?
Just with you. You're the point of contact for your client from start to finish, and we're not in that conversation unless you want us there.
How do agencies usually handle this commercially?
Both ways work. Some agencies introduce us and stay the lead on the relationship; others buy the consumer research study and include it in their own scope to the client. Tell us which suits the account and we'll set it up that way.
Can the report carry our branding?
Reports hand over cleanly as they are. If you need outputs fully white-labelled under your own brand as standard, that's part of an annual programme - have a look at what that covers.
Can we run projects for several clients at once?
Yes. Each project is scoped and priced individually, so you can run as many in parallel as you need and nothing is shared between them.
Do we need to know how to design a study?
No. The ready-made studies arrive with the questionnaire already built. If you'd rather write your own questions, Your Questions, Our Audience gives you that with guidance on the wording.
What if the client wants something none of the studies cover?
Then it gets scoped as a custom project. Tell us what the client is actually trying to decide and we'll tell you whether an existing study answers it - including when the answer is that it doesn't.
Ready to see what you could bring
to your next client meeting?
Tell us what's on the table and we'll tell you what would settle it.
Get a Demo