Our Latest Articles

Actionable articles and marketing perspectives that translate what consumers think into a brand they’ll love.

Latest posts…

A third of Americans asked an AI assistant for help with a recent purchase. Most
Discover the winners of the 2026 Consumer Choice Awards for the Philippine Mobile Network. See

The easiest way to remember anything is through connection and association; it’s how our brains

For many, brand loyalty just means repeat customers. But it’s more than that. Because loyalty

How far would you go for a brand? But what about your customers? Many believe

Tracking your brand isn’t just about numbers—it’s about understanding how people experience, discuss, and feel

Discover how Hoist brand association sets it apart in the competitive hydration market. See real
People don’t just buy products; they buy meaning, trust, and identity. See how strong brand