■ AI Survey Builder

Build a professional study by describing what you need.

No blank page. No methodology guesswork. The AI Survey Builder turns a plain-language description of your research objective into a structured, professional study — complete with question sets, branching logic, and theme organisation. Refine it in conversation. Launch it when it’s right.

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UI mockup of the AI Survey Builder sidebar demonstrating how users build professional research studies through a conversational chat interface.
UI illustration of the AI Research Assistant's analysis capabilities, including automated key insights summary, conversation structuring, and sentiment analysis.

Design a study as easily as describing it.

Most survey builders start with a blank form. You choose the question types, write the questions, set the logic, and hope the methodology holds up.

The AI Survey Builder starts with your objective. Describe what you’re trying to find out — in plain language, in any language — and the assistant generates a structured study: relevant question sets, professional question types, and branching logic configured automatically.

From there, refine it in conversation. Ask it to add a question about price sensitivity. Tell it to skip a section for respondents who haven’t used the product before. Ask it to rewrite a question that feels leading. Every change happens through chat — no manual rebuilding required.

Deploy in 80+ languages across 130+ markets.

A study built in English can be deployed to respondents in France, Indonesia, Brazil, or any of the 130+ markets Standard Insights covers.

The AI Survey Builder provides automated translation into 80+ languages — maintaining question meaning, response scale accuracy, and professional phrasing across every language version. You review the translations before the study goes live. The platform handles the localisation work.

One study. Every market. No manual translation process.

The Audience Engine interface on the Standard Insights consumer research platform showing realtime pricing, Incidence Rate (IR) calculation for global panel recruitment.

What the AI Survey Builder does

■ Objective to study, automatically

Describe your research goal in plain language. The assistant identifies the right question themes, selects appropriate question types, and structures the study in the correct methodological sequence — without you making a single framework decision.

■ Branching logic through conversation

Tell the assistant what should happen when a respondent answers a certain way. It implements the logic immediately — skip conditions, display rules, quota controls — and shows you the result. No visual logic builder required unless you want it.

■ Pre-Flight bias check

Before you submit the study, the AI reviews the question set for leading questions, ambiguous phrasing, and methodological issues — flagging specific questions with plain-English recommendations. You fix what needs fixing. The study goes into field clean.

■ Refine on the fly

Change the study as your thinking evolves. Add a question, reorder a section, adjust the tone of a question block, or restructure the branching logic — all through chat, without rebuilding the study from scratch.

Who uses the AI Survey Builder

Person
Person
Person

AI Survey Builder: Frequently Asked Questions

FAQ Graphic
Do I need to know research methodology to use it?
No. Describe your objective in plain language and the assistant configures the study — question types, themes, sequencing, and branching logic — automatically. You review and refine. No methodology expertise required.
What languages can I build and deploy studies in?
You can brief the assistant in any language. Studies can be translated into 80+ languages for deployment across 130+ markets. Respondents see questions in their own language. Results are unified in a single report.
Can I edit a study after the AI has generated it?
Yes. Refine any part of the study through continued conversation — add questions, adjust logic, reorder sections, or change the phrasing of specific questions. Every change is implemented immediately without rebuilding.
How does the pre-flight bias check work?
Before submission, the AI reviews your complete study for leading questions, ambiguous phrasing, double-barrelled questions, and methodological gaps. It flags specific questions with plain-English recommendations. You decide what to change before the study goes live.
Can I use the AI Survey Builder to customise a pre-built module?
Yes. Start from any Standard Insights module template and use the AI builder to refine it — adding questions specific to your brief, adjusting the branching logic, or changing the question framing. The module provides the professional framework. The AI builder lets you adapt it.
What happens after I build the study?
Submit it as a managed order. Your dedicated Standard Insights analyst reviews the final configuration, runs fieldwork against the verified global panel, handles QA and data cleaning, and delivers a board-ready Executive Report in 48 hours. Enterprise licence holders can additionally deploy directly to their own audiences.

Ready to transform your goals into evidence?

Experience the power of a conversational research engine and start moving your brand forward with professional confidence.

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