Ready to win the shelf?
Experience the power of professional FMCG intelligence and start moving your brand forward with boardroom-ready proof.
Every SKU launch, pack redesign, and price change is a bet. Most FMCG and retail brands place that bet on internal consensus, historical data, and gut instinct.
Standard Insights lets you place it on real consumer evidence instead.
Board-ready research in 48 hours, from a verified panel of 170M+ consumers across 130+ markets. From $990.
Choose the module that fits your brief. Customise the question flow. Launch. Report in 48 hours.
Which flavour variant will your target consumer actually pick off the shelf — and which one will they leave?
Is your new pack design clearer or more confusing than the one it’s replacing?
What price point maximises trial without destroying margin?
Is your brand losing consideration to a private label competitor — and does your team know it yet?
What does your core consumer actually value in your category — and are you delivering it?
Standard Insights answers every one of these questions with primary consumer data. Real respondents. Verified responses. A formatted report in 48 hours.
The most expensive mistake in FMCG is launching the wrong variant at scale.
Standard Insights Concept Testing lets you put two, three, or four product concepts — flavours, formats, pack designs, product claims — in front of your target consumers before you commit to production or a retail buyer meeting.
You get four standardised scores for every concept: Appeal, Purchase Intent, Uniqueness, and Clarity. You see which variant wins. You see why the others lost. And you walk into the buyer meeting with consumer data behind your recommendation — not a mood board and a hunch.
Pricing by internal consensus is how you leave margin on the table — or price yourself out of trial.
Every Standard Insights Concept Testing report automatically calculates the Optimal Pricing Window: the zone between the price consumers consider fair and the maximum they’ll accept before walking away.
You see the upper and lower bounds. You know where the margin lives. You know where trial drops off. You set the price with evidence, not instinct.
That’s the difference between a pricing decision and a pricing guess.
Put the concept in front of 300 target consumers. Get Appeal, Purchase Intent, and Uniqueness scores. Walk into the buyer meeting knowing your product wins on the shelf — and with the data to prove it.
New packaging is expensive to reverse. Concept Testing shows you how your target consumer reads your new design — what they notice first, what confuses them, and whether it’s clearer or weaker than the existing pack.
Private label is taking share in almost every FMCG category. Brand Tracking benchmarks your brand against named private label and competitor brands on awareness, consideration, and perceived value — continuously, not just at annual review.
A Usage & Attitudes study maps the exact moment consumers leave your brand — the occasion, the trigger, the alternative they chose. That’s the brief your innovation and marketing teams need to stop the leak.
Independent Brand Lift data shows exactly what your media spend shifted in consumer perception — not what the platform dashboard reported. That’s a different conversation with the CFO.
Experience the power of professional FMCG intelligence and start moving your brand forward with boardroom-ready proof.
