Frequently Asked Question
How much do respondents cost?
Pricing is live and transparent. Your total updates instantly based on:
- Survey length (LOI)
- Audience difficulty (incidence rate, IR)
- Number of qualified completions
Starts from $3 per respondent. Adjust targeting and sample size to see your live price. Create an account to view your audience cost.
How do you get respondents
We match your project to the best B2C sources for accuracy and reach:
- Vetted panels: Pre-screened partners selected for your targeting needs
- Social sampling: Recruits real people where they spend time online, aligned to interests and culture
All sources pass 10–12 quality checks (attention, red herrings, speed, IP/device, bot/geo/duplicate). You can find more details on our methodology page or get in touch with our team if you have specific requirements.
How fast can I get responses?
As fast as 24 hours and up to 3 weeks. On average, projects take 2–3 business days. Timing depends on audience size, difficulty, and quotas. Your expected timeline is shown during checkout.
Can I bring my own audience?
Yes. Share a survey link or QR code with your audience, or purchase respondents directly in the platform.
Do you offer B2B respondents?
Primarily B2C. We can reach very generic B2B profiles, but not specialized B2B audiences.
Do I need a paid plan?
You can start for free. The Pro plan ($99/month) unlocks additional analysis and reporting features, but it’s not required to purchase respondents. See our pricing page.
How do you ensure data quality?
We have multiple behavioral checks + AI monitoring + manual review ensure high accuracy and authentic feedback. You can learn more about this in our methodology page.
What is incidence rate (IR) and why does it affect price?
Incidence rate is the percentage of people in your target audience who qualify for your survey. Lower IR audiences take more effort to find, which increases cost and time. Our platform is the only one to estimate IR live as you set targeting and updates the price instantly.
What sample size do I need?
The right sample size depends on your confidence level, margin of error, and audience size. For many B2C surveys, n=400 gives ~±5% MOE at 95% confidence. Use our free Sample Size Calculator to get an exact number for your study.
Can I buy survey respondents from specific countries or cities?
Yes. Target by country, region, and in many markets by city. You can also add demographics, interests, and behaviors. Feasibility and pricing update live as you refine targeting.



















