Buy survey respondents

Reach verified B2C consumers in 150+ countries with transparent pricing, instant feasibility checks, and results delivered in 1 to 21 days, all inside one platform.

Survey targeting screen showing country, age, and gender filters with an IR gauge and project price, plus floating profile cards that summarize example audience members.

Why buy survey respondents with Standard Insights

Standard Insights makes buying survey respondents fast, reliable, and measurable. Build your survey, recruit verified B2C survey participants, validate responses, analyze results, and publish shareable reports, quickly and easily.

Exit the survey headache

With Standard Insights, skip limited targeting, RFQs, and tool‑hopping, start in one platform.

How does it work

Get from survey to report in three simple steps with AI to help up along the way.

Interface option highlighting “Brand Tracking” with survey and concept testing choices, representing step one: select a marketing scenario or build your own study.

1. Create your survey

Get started with a research scenario, or build your own survey from scratch, with AI support if needed.

Dashboard showing audience selection with demographics, interest filters, and incidence rate indicator, representing step two: recruit participants from a research panel.

2.Choose Your Participants

Choose your audience’s demographics and criteria from our online survey panel, or share a link to reach your own users.

Visualization of brand report with funnel data: Awareness 78%, Consideration 65%, Purchase 49%, Satisfaction 68% — representing step three: explore and analyze results.

03. Explore your results

Your data is ready: visualized, customizable, and shareable. Use AI to analyze and gain deeper insights.

More than survey respondents, everything for your research

AI SURVEY BUILDER

Build a professional survey, fast

Create full questionnaires in minutes. Fine‑tune wording in one click and add AI‑recommended answer options.

Survey builder card showing an auto‑suggested multiple‑choice question about familiarity with electric vehicles, with an AI sparkle icon indicating AI assistance.
Interface with search chips like “US” and “Marketing,” an Incidence Rate gauge, and candidate profile cards to illustrate AI‑assisted audience targeting.
CUSTOM SURVEY AUDIENCE

Buy survey participants with custom targeting

Select from our audience options, or just type your ideal audience, and see the incidence rate and pricing update live.

Radar chart comparing two segments alongside a panel labeled “AI Analysis” with green progress bars summarizing insights.
SURVEY DATA ANALYSIS

Analyze results at any level

Explore results with drills, segments, splits, and filters, or let AI analyze your data, auto‑tag open‑ends, generate personas, and build a report.

SURVEY TO DASHBOARD

Share‑ready dashboards in minutes

Turn your survey into a polished, branded dashboard. Share a live link or export when ready.

Analytics widgets showing a brand index ring chart and a marketing funnel with stages from Awareness to Satisfaction, each with percentages.
Language icon with globe and characters

Any language

Recruit, translate, transcribe, and analyze in 150+ languages, no extra tools needed.

Report icon with document and pie chart

Build multi-format report

Combine quant, qual, text, and personas in a single, customizable report.

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Collaborative Platform

Invite colleagues, co‑create and analyze together, and control who can view or edit each project.

Explore guided research template

Don’t know where to start? Discover our guided scenario, better than templates, tailored to your marketing needs.

Start your next consumer research

Create your free account, and use our set of tools to recruit survey respondents and conduct your research easily.

Standard Insights dashboard showing navigation and cards to create surveys, visualize data, purchase audiences, and modules for brand health, brand lift, campaign recall, concept testing, audience profiling, and usage/attitude, plus recent projects.

Frequently Asked Question

How much do respondents cost?

Pricing is live and transparent. Your total updates instantly based on:

  • Survey length (LOI)
  • Audience difficulty (incidence rate, IR)
  • Number of qualified completions

Starts from $3 per respondent. Adjust targeting and sample size to see your live price. Create an account to view your audience cost.

We match your project to the best B2C sources for accuracy and reach:

  • Vetted panels: Pre-screened partners selected for your targeting needs
  • Social sampling: Recruits real people where they spend time online, aligned to interests and culture


All sources pass 10–12 quality checks (attention, red herrings, speed, IP/device, bot/geo/duplicate). You can find more details on our methodology page or get in touch with our team if you have specific requirements.

As fast as 24 hours and up to 3 weeks. On average, projects take 2–3 business days. Timing depends on audience size, difficulty, and quotas. Your expected timeline is shown during checkout.

Yes. Share a survey link or QR code with your audience, or purchase respondents directly in the platform.

Primarily B2C. We can reach very generic B2B profiles, but not specialized B2B audiences.

You can start for free. The Pro plan ($99/month) unlocks additional analysis and reporting features, but it’s not required to purchase respondents. See our pricing page.

We have multiple behavioral checks + AI monitoring + manual review ensure high accuracy and authentic feedback. You can learn more about this in our methodology page. 

Incidence rate is the percentage of people in your target audience who qualify for your survey. Lower IR audiences take more effort to find, which increases cost and time. Our platform is the only one to estimate IR live as you set targeting and updates the price instantly.

The right sample size depends on your confidence level, margin of error, and audience size. For many B2C surveys, n=400 gives ~±5% MOE at 95% confidence. Use our free Sample Size Calculator to get an exact number for your study.

Yes. Target by country, region, and in many markets by city. You can also add demographics, interests, and behaviors. Feasibility and pricing update live as you refine targeting.