Reach verified B2C consumers in 150+ countries with transparent pricing, instant feasibility checks, and results delivered in 1 to 21 days, all inside one platform.
Standard Insights makes buying survey respondents fast, reliable, and measurable. Build your survey, recruit verified B2C survey participants, validate responses, analyze results, and publish shareable reports, quickly and easily.
With Standard Insights, skip limited targeting, RFQs, and tool‑hopping, start in one platform.
Get from survey to report in three simple steps with AI to help up along the way.

Get started with a research scenario, or build your own survey from scratch, with AI support if needed.

Choose your audience’s demographics and criteria from our online survey panel, or share a link to reach your own users.

Your data is ready: visualized, customizable, and shareable. Use AI to analyze and gain deeper insights.
Create full questionnaires in minutes. Fine‑tune wording in one click and add AI‑recommended answer options.
Select from our audience options, or just type your ideal audience, and see the incidence rate and pricing update live.
Explore results with drills, segments, splits, and filters, or let AI analyze your data, auto‑tag open‑ends, generate personas, and build a report.
Turn your survey into a polished, branded dashboard. Share a live link or export when ready.

Recruit, translate, transcribe, and analyze in 150+ languages, no extra tools needed.

Combine quant, qual, text, and personas in a single, customizable report.

Invite colleagues, co‑create and analyze together, and control who can view or edit each project.
Don’t know where to start? Discover our guided scenario, better than templates, tailored to your marketing needs.
Monitor brand health over time and benchmark against competitors on 20+ metrics.
Test concepts across products, ads, names, logos, and designs to identify the winner before launch.
Measure campaign impact with control vs. exposed to see awareness, favorability, and intent shifts.
Build rich personas from surveys with 20+ metrics and find your high‑potential segments.
Map when, how, and why people use your product: motives, barriers, loyalty, and switching.
Create your free account, and use our set of tools to recruit survey respondents and conduct your research easily.
Pricing is live and transparent. Your total updates instantly based on:
Starts from $3 per respondent. Adjust targeting and sample size to see your live price. Create an account to view your audience cost.
We match your project to the best B2C sources for accuracy and reach:
All sources pass 10–12 quality checks (attention, red herrings, speed, IP/device, bot/geo/duplicate). You can find more details on our methodology page or get in touch with our team if you have specific requirements.
As fast as 24 hours and up to 3 weeks. On average, projects take 2–3 business days. Timing depends on audience size, difficulty, and quotas. Your expected timeline is shown during checkout.
Yes. Share a survey link or QR code with your audience, or purchase respondents directly in the platform.
Primarily B2C. We can reach very generic B2B profiles, but not specialized B2B audiences.
You can start for free. The Pro plan ($99/month) unlocks additional analysis and reporting features, but it’s not required to purchase respondents. See our pricing page.
We have multiple behavioral checks + AI monitoring + manual review ensure high accuracy and authentic feedback. You can learn more about this in our methodology page.
Incidence rate is the percentage of people in your target audience who qualify for your survey. Lower IR audiences take more effort to find, which increases cost and time. Our platform is the only one to estimate IR live as you set targeting and updates the price instantly.
The right sample size depends on your confidence level, margin of error, and audience size. For many B2C surveys, n=400 gives ~±5% MOE at 95% confidence. Use our free Sample Size Calculator to get an exact number for your study.
Yes. Target by country, region, and in many markets by city. You can also add demographics, interests, and behaviors. Feasibility and pricing update live as you refine targeting.