Deliver what consumers want, every time.
Get inside your consumers’ minds—so you can improve every aspect of your brand and stand out from competitors.
The Hidden Attribution
Most people don’t post, comment, review, or share anything online—especially about brands.
Your brand lives across many touchpoints, making true impact hard to track. Reviews, analytics, and social listening only reveal a fraction of what your audience really thinks.
With Standard Insights, you get deep, actionable marketing research that uncovers hidden consumer attitudes—helping you boost brand performance, prove marketing ROI, and guide your most important decisions.
What’s your next move?
There is research for every marketer’s challenge.
Brand Tracking
Track Your Brand's Performance
Stay on top of what consumers are saying about your brands and products, and monitor your competition across more than 20 metrics.
Usage & Attitude
Align Your Strategy with Consumer Wants
Gain full visibility into consumer attitudes and preferences. Craft hyper-relevant strategies and drive more effective campaigns.
Consumer Profiling
Find the most profitable buyers in your category
Discover all the different buyers in your product category, where to reach them, and what resonates most with them.
Brand Lift
Measure your awareness pre and post campaigns
Ensure your campaign is moving awareness and opinion in the right direction, and prove the ROI of your campaigns.
Concept Testing
Only launch successful projects
Don’t risk your reputation on gut feeling—ensure consumers are ready to welcome your next campaign, product, package, and more.
Make Research the Easiest Part of Your Marketing—Not the One You Skip
All-in one research platform
Manage your entire research process in one place, from design to insights—fast and hassle-free.
Recruit your target audience
Easily find and engage the right consumers for your studies in 150+ countries.
Free to start, pay only for what you need
Begin researching with no upfront cost. Pay only for the research you need, with transparent pricing and customizable options.
AI to help you at every step
Let AI assist you from survey design to analysis and actionable recommendations.
Custom and DIY options
Choose from proven marketing scenarios or build your own studies from scratch.
Made for marketers
No technical skills required. Our intuitive platform is built for marketers, not just research experts.
Explore how marketers use Standard Insights
Discover how marketers and strategists work with us on impactful projects.
Start your next consumer research
Create your account and use our suite of tools to conduct your research easily.
No credit card required.