Start reaching your audience today
Gain instant access to millions of participants and lead your brand forward with professional evidence.
The quality of your research is determined before you write a single question, by whether you can reach the right consumers.
Standard Insights gives you direct access to a verified panel of 170M+ real consumers across 130+ markets, with real-time feasibility calculation and transparent pricing shown before you commit.
No panel sourcing. No separate vendor. No guessing whether your audience exists.
Standard Insights sources its global panel exclusively from three of the largest verified consumer panel providers in the world — Kantar Profiles, Cint, and Dynata.
Every respondent is a verified human consumer. AI-generated responses, duplicate submissions, and VPN-masked entries are filtered automatically before they reach your dataset — by the panel provider at source and by the Standard Insights Data Cleaning Tool during fieldwork.
You are not buying access to an unverified database. You are recruiting from a professionally maintained consumer panel with quality controls at every layer.
170M+ verified consumer respondents, 130+ markets and countries, 3 top-tier verified panel providers — Kantar Profiles, Cint, and Dynata.
Panel pricing on Standard Insights is transparent and calculated in real time at the point of audience configuration.
As you build your target audience profile — adding demographic filters, behavioral criteria, and geographic scope — the platform calculates the incidence rate (IR) and updates the panel cost estimate automatically.
You see the cost before you commit. You adjust the audience definition if needed. You launch knowing exactly what the fieldwork will cost — with no black-box pricing, no post-study invoices, and no surprises.
What drives panel cost:
Incidence rate (IR) — the proportion of the general population that qualifies for your study based on your targeting criteria. A narrower audience means a lower IR and a higher cost per response. The IR calculator shows you this in real time as you build your audience.
Sample size — the number of verified responses you need. The platform shows you the cost per response and the total fieldwork cost for your target sample before you confirm.
Market — panel costs vary by country. The pricing gauge reflects the actual cost of reaching your defined audience in your specified market — not a flat-rate estimate.
Standard Insights supports advanced demographic and behavioural targeting — so the consumers you survey are the consumers actually relevant to your brief.
Standard targeting criteria: Age · Gender · Geographic location (country, region, city) · Household income · Education level · Employment status · Household composition · Parental status
Behavioural targeting criteria: Category purchase frequency · Brand usage (current user, lapsed user, non-user, competitor user) · Product ownership · Retail channel preference · Media consumption habits · Lifestyle and interest variables
Hard-to-reach audiences: Premium and luxury category buyers · Health and wellness-focused consumers · High-income household decision-makers · Category-specific heavy users
Define your audience. The platform calculates feasibility in real time — before you commit to the study.
Every Standard Insights research module — Brand Tracking, Concept Testing, Campaign Evaluation, Usage & Attitudes, and Audience Profiling — is available in every supported market. Run a single-country study or a multi-market comparison from the same platform.
Standard Insights is a consumer research platform. The global panel covers B2C consumer audiences — category buyers, brand users, demographic segments, and lifestyle cohorts. It does not cover B2B decision-maker panels or professional audience recruitment.
The platform tells you whether your target audience exists in sufficient volume before you launch — not after. If your audience definition is too narrow for the sample size you need, you see that in the IR calculator and can adjust before committing.
Panel costs include respondent incentives, demographic targeting, and fieldwork management. No separate incentive budget. No hidden recruiter fees. The cost shown in the pricing gauge is the cost you pay.
Gain instant access to millions of participants and lead your brand forward with professional evidence.
