Ready to listen to your global audience?
Experience the speed of a professional qualitative engine and start moving your brand forward with deep consumer certainty.
Numbers tell you what consumers think. Interviews tell you why. The Standard Insights Moderated Interviews feature brings qualitative research into the same workspace as your survey data — with AI transcription, automated theme extraction, and sentiment analysis built in.
Upload your interviews. The platform does the analysis.
Available on Enterprise licence.
Quantitative research tells you that 34% of consumers cite trust as their primary purchase barrier. It doesn’t tell you what trust means to them — the specific experience that created the doubt, the moment they decided a competitor was safer, the language they use when they describe it.
That’s what qualitative research is for. And until now, running it meant a separate platform for scheduling, a separate tool for transcription, a separate process for analysis, and a multi-week delay before the findings were usable.
Standard Insights brings the qualitative layer into the same workspace as your survey data — so the why lives alongside the what, in one place, from day one.
Take total control of your qualitative fieldwork. Our self-service ordering flow allows you to select your exact number of interviews and target specific global audiences instantly. Choose between a specialized human moderator or our advanced AI moderator to lead your sessions, ensuring your project meets your specific strategic needs.
The current Moderated Interviews feature is built around qualitative analysis — transforming raw interview recordings into structured, searchable intelligence.
Upload your recorded interviews — video or audio, in any language — and the platform processes them automatically.
What happens when you upload:
Instant transcription. Every interview is transcribed automatically — accurately, in the original language, with speaker identification. No manual transcription. No third-party tool.
Automated theme extraction. The AI identifies recurring themes across your interview set — the topics, concerns, and ideas that surface repeatedly across multiple respondents. You see the pattern across conversations, not just the content of individual ones.
Sentiment analysis. Every theme is tagged with sentiment — positive, negative, or neutral — so you understand not just what came up but how respondents feel about it. Nuanced enough to distinguish between categories of concern, not just positive vs. negative overall.
Key moment identification. The platform flags the most strategically significant moments in each interview — the specific quotes, reactions, and exchanges that carry the most weight for your research objective.
Shareable video clips. Extract and share specific interview moments directly — embed them in Strategic Boards, include them in client presentations, or use them to give stakeholders a direct line to the consumer voice behind the data.
Upload interviews recorded in any language. The platform transcribes, extracts themes, and analyses sentiment automatically — no manual transcription, no third-party tool, no language barrier.
The AI identifies recurring themes across your full interview set — surfacing the patterns that matter across multiple conversations, not just the content of individual ones.
The platform flags the most strategically significant exchanges in each interview — the specific quotes and reactions that carry the most weight for your research objective.
Extract specific interview moments and embed them directly in Strategic Boards or share via secure link. Give stakeholders a direct line to the consumer voice behind the data — without sharing the full recording.
Experience the speed of a professional qualitative engine and start moving your brand forward with deep consumer certainty.
