annual programme

Your research year, run to one standard.

A continuing need - across markets, brands, or business units? Run the studies you want to run yourself, hand us the rest, and keep one dedicated account manager across all of it. No rebriefing a new supplier every quarter.

Usually ordered when: the need is a calendar, not a question - recurring measurement, several markets, or multiple brands that should all be read the same way.

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What's included

A mapped year, not a queue of projects

We plan the calendar with you: which decisions, which studies, which cadence, which ones you run and which ones we do. It moves as your year moves.

Hands-on where you want it

Program your own surveys, field them to your own audiences, pull your own cuts. Everything you run stays in one place, under your brand.

A dedicated account manager, all year

Not a support queue. One person who knows your calendar: they pressure-test a questionnaire before it goes out, take over the studies you'd rather not run, and stay accountable for you getting the answer you needed - not just the data you asked for.

Scoped to your year

Priced as one annual engagement against our standard rates, itemised study by study. Never an opaque annual fee.

What a programme opens up that a single project doesn't

Every study we run ships as a complete report. A programme adds the layer underneath it - the part that only pays off across a year.

A survey builder without the guardrails

Complex routing, conditional logic, quotas by market or segment, screeners that qualify precisely. Build a question library once and reuse it wave after wave, so results stay comparable instead of drifting every time someone rewrites a question. Your account manager reviews anything before it fields - nothing goes out with a flaw in it.

Communities: your own respondent CRM

Upload your customer list, member base, panel, or employee database and hold it as a live, segmented audience. Reach it by email, SMS, QR code, or unique link, with access codes controlling who enters which study. Survey the same people in March and in September and read the movement - not two unrelated samples that happen to share a description.

Knowledge Base: every study you've run, queryable together

Each report lands in one library instead of a folder of decks nobody reopens. Ask a question across the whole library rather than one study at a time: what four waves of the tracker say about price sensitivity, where the U&A and the concept test disagree. Studies you ran before working with us can be ingested into it, including raw datasets from other suppliers - your history doesn't start when we do.

Personas built from your respondents, not from a template

Every study generates persona cards from its own sample: composition, funnel position, motivations, shopping behaviour, the message that lands. Each one is usable in a targeting or creative brief without editing.

Super personas: merge personas across studies into one

Take persona 1 from a study you ran in March and persona 2 from a study you ran in July and combine them into a single super persona. Your audience model gets built up over the year, from your own respondents, instead of being redrawn from scratch every time a new brief lands. By month twelve you have a persona library, not twelve unrelated persona sets.

Your brand, your structure, your access rules

Fully white-labelled outputs. Separate spaces per brand, market, or business unit, with single sign-on and role-based permissions - a regional lead opens their market and sees nothing else.

Your systems, if that's where the work happens

API access and raw data export on every study, into your own environment or BI stack.

Set up with your account manager at the start of the programme, and yours for its length.

When this is the right fit

A tracker running across several markets

Campaign measurement on a repeating calendar

Several brands or business units that need one standard

A team that wants to run some studies itself, without owning all of them

You're a good fit if

Your need is continuous - a research calendar, not a one-off question
You work across multiple markets, brands, or business units and want them read the same way
Your team wants to run studies hands-on, but with someone who checks the design before it reaches respondents
You have your own audience to survey - customers, members, employees - and want to go back to them over time
You want one person accountable across the whole year, not a new contact per project

You're NOT a good fit if

You have one decision to make right now - see Research Modules
Your study is complex but stands alone - we'll run it for you, end to end
You want to run the occasional survey with no year to plan around - see Your Questions, Our Audience

One study doesn't need a programme.

If the need is a single project - however complex, however many markets - we'll scope it on its own and run it end to end. A programme is for when the need keeps coming back.

We'll run it for you, end to end →

Every study in a programme still ships as a complete report - see what's inside → What You Get

Questions

How is this priced?

As one scoped annual engagement against our standard rates, itemised study by study. We quote before anything starts.

Can our team run studies themselves?

Yes. Program your surveys, field them to our panel or your own audiences, and work with the results directly. Your account manager reviews anything before it goes out, so nothing fields with a flaw in it.

What does the account manager actually do?

Holds your calendar, checks study design, runs the projects you hand over, and makes sure each one lands where you needed it to. Same person all year.

Do we need to know the whole year in advance?

No. We map what's known, keep the rest open, and review the calendar as the year moves.

Can we add studies mid-year?

Yes, scoped and added at our standard rates, no penalty mechanics.

Can we survey our own customers or employees?

Yes. Your own audiences can be hosted and segmented in Communities, and surveyed as often as the year requires.

Can we bring in research we already have?

Yes, past studies and raw datasets from other suppliers can be ingested into your Knowledge Base, so everything is searchable in one place.

Can the outputs carry our brand?

Yes, reports can be fully branded to your company, with access controlled by market, team, or region.

What happens at the end of the year?

Every report you've paid for stays yours. You can renew, pause, or go back to ordering project by project.

Talk to us about your year.

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