Consumer Report Cambodia 2025
Discover how Cambodians consumers navigated 2024 and their 2025 expectations on various topics.
Market Research Cambodia
Want to know everything about what Cambodians think and feel?
Begin your market research in Cambodia with Standard Insights, the all-in-one consumer research platform that lets you collect, analyze, and report data with just a few clicks.
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Use our survey builder to recruit respondents from anywhere in Cambodia or bring in your own respondents.
- Build a survey in minutes with AI
- Target by demographics and interests
- Survey the population in Khmer or English
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How to Start Survey Research in Cambodia
Survey the Cambodian population for your market research and get reliable results in as fast as 1 day.
1. Select a scenario or DIY
Get started with a marketing scenario, or build your own research from scratch, with AI support if needed.
2. Recruit participants
Select your target audience anywhere in Cambodia and beyond from our panel or share with your own users.
03. Explore your results
Your data is ready: visualized, customizable, and shareable. Use AI to help you analyze your results along the way.
Market Overview
Cambodia at a Glance
Cambodiaโs economy and consumer landscape continue to expand, powered by strong manufacturing exports, a robust tourism rebound, and growing digital adoption. Below youโll find an upโtoโdate picture of the market across economy, trade, tourism, internet, and social media.
Economy of Cambodia
Cambodiaโs GDP reached USD 46.35B in 2024 (World Bank). Growth was 6.0%, with 2025 forecasts ranging from 4.0% (World Bank) to 6.0% (ADB, IMF). GDP per capita rose to ~USD 2,183 and is projected near USD 2,900 in 2025. Growth is powered by garments and footwear, agriculture, and a recovering services sector, alongside digital economy expansion.
Foreign Trade in Cambodia
Total trade reached USD 54.7B in 2024 (Kiripost), with exports at USD 26.7B and imports USD 28.5B, leaving a ~USD 1.8B deficit. Garments, footwear, bicycles, and rice dominate exports; fuels and machinery lead imports. Top partners: China (27.7%), US (~19%), Vietnam, Thailand, and Japan.
Tourism in Cambodia
Tourism welcomed 6.7M visitors in 2024 (+23% YoY), surpassing preโpandemic levels (Cambodianess). Revenue reached ~USD 3.6โ4B (โ9% of GDP). The goal for 2025 is 7M arrivals, led by Thailand, Vietnam, China, and the US. Growth is driven by ecoโtourism, luxury travel, and new digitalโnomad policies.
Internet in Cambodia
There were 9.7M internet users in 2024 (56.7% penetration), set to rise to 10.8M (61%) in 2025. Mobile speeds average 29 Mbps, fixed broadband 45 Mbps. The digital economy was worth USD 1.8B in 2024, with eโcommerce projected to reach USD 1.78B by 2025.
Social Media in Cambodia
Active users climbed to 12.9M in 2025 (72% of population). Facebook (~10M) dominates across demographics, while TikTok is the fastestโgrowing, fueling influencerโled commerce. Instagram has 1.65M users in cities; YouTube serves 20% of users for entertainment. Social commerce and โshoppertainmentโ are defining trends.
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Frequently Asked Question
How can I conduct market research in Cambodia?
Standard Insights makes it easy to conduct market research in Cambodia. Our platform allows you to build surveys in minutes using AI, recruit targeted respondents from across the country, and analyze the data with powerful visualization and reporting tools. You can manage the entire process yourself or get support from our team.
What is the best way to conduct market research in Cambodia?
Market research in Cambodia can be done through traditional methods like focus groups and interviews, but using an online research platform like Standard Insights is often more efficient. Our platform allows you to create surveys in minutes with AI, recruit targeted respondents across the country, and automatically visualize your data for faster analysis.
Why is Cambodia an attractive market?
Cambodia has strong GDP growth, increasing internet adoption, and rising consumer spending power. Key investment sectors include manufacturing, construction, tourism, and digital services.
Can you help me find survey respondents in Cambodia?
Yes, our platform specializes in recruiting survey respondents. You can access a top-tier audience from anywhere in Cambodia and target them based on specific demographics and interests. We offer the flexibility to conduct surveys in both Khmer and English to ensure you reach the right audience.