STANDARD INSIGHTS PLATFORM

The consumer research platform that takes you from brief to board-ready
— in 48 hours.

Most research workflows involve five tools, two analysts, and three weeks of waiting. This consumer research platform replaces all of it. replaces all of it. One platform. Global panel. AI analysis. Formatted report. 48 hours.

Standard Insights consumer research platform dashboard with AIgenerated report and global panel access

One platform. Not a stack.

The standard research workflow is broken. You recruit a panel from one provider. You build the survey in another tool. You clean the data yourself. You run analysis in a third platform. You build the deck manually. Six weeks later, you have a PDF that’s already out of date.

Our consumer research platform replaces that entire stack with a single, connected workflow — from panel recruitment to formatted Executive Report.

Person
Person
Person

From brief to board-ready. Every step in one place.

Panel recruitment. Study design. Data cleaning. AI analysis. Formatted report. No switching tools. No cleaning spreadsheets. One workspace, start to finish.

Recruit Dashboard
Recruit
  • 170M+ verified consumers across 130+ markets — sourced exclusively from Kantar Profiles, Cint, and Dynata
  • Real-time feasibility: incidence rate calculation and panel pricing shown before you commit, not after
  • Custom audience targeting: advanced demographic and behavioural filters for hard-to-reach B2C cohorts
  • Proprietary community management: connect your own respondent lists or employee panels for high-frequency pulse studies
  • Screener Questions: filter respondents by category behaviour, purchase history, or any custom criterion
Research Interview
Research
  • AI Research Assistant: describe your brief in plain English. The platform configures the methodology, audience, and study structure automatically
  • AI Survey Builder: chat-based question authoring. Generate, refine, and logic-branch your survey in seconds
  • Professional Survey Builder: 14+ question types, complex branching logic, and custom display conditions for advanced study design
  • Pre-configured modules: launch a Brand Tracking, Concept Testing, Campaign Evaluation, U&A, or Audience Profiling study from a professional template in minutes
  • Survey Evaluation Tool: AI reviews your study for bias, clarity issues, and methodological gaps before it goes into field
  • Moderated Interviews: procure and manage qualitative deep-dive sessions directly on the platform
Analyze Reports
Analyze
  • AI Executive Summary: interpretation of every significant finding, generated automatically with every study
  • Consumer Personas: up to five AI-generated personas built from your actual behavioural data, with persistent chat access
  • Dynamic Analytics Dashboard: visualise, filter, and cross-tabulate your dataset in real time
  • Auto Data Cleaning: AI detects and removes low-quality responses, speeders, and synthetic inputs before analysis
  • Qualitative AI: instant transcription, translation, and sentiment analysis for video and audio responses
  • Shareable Boards: drag-and-drop report builder for interactive stakeholder presentations, distributed via secure link

The consumer research platform built for strategists, not data scientists.

Traditional research relies on a fragmented stack of disconnected tools that slow down decision-making. Standard Insights replaces these silos with a unified engine, ensuring that every consumer voice is instantly accessible and contextually relevant to your long-term goals.

One unified platform
Strategy-first methodologies
Global audience precision
Validated research frameworks
Automated data auditing
Sustainable knowledge retention
Integrated qualitative depth
Contextualized strategic outputs

Platform: Frequently Asked Questions

FAQ Graphic
What does the Standard Insights platform actually do?
It's a consumer research platform that takes you from a research brief to a fully formatted, board-ready Executive Report in 48 hours. The platform handles panel recruitment, survey configuration, fieldwork, data cleaning, AI analysis, persona generation, and report assembly. You brief it. You present it. Everything in between is automated.
Do I need research expertise to use it?
No. Pre-configured methodology templates cover the most common research needs — Brand Tracking, Concept Testing, Campaign Evaluation, Usage & Attitudes, and Audience Profiling. The AI Research Assistant converts a plain-English brief into a configured study automatically.
Where does the panel come from?
From Kantar Profiles, Cint, and Dynata — three of the largest verified consumer panel providers in the world. Standard Insights does not use synthetic or AI-generated respondents. Every response comes from a verified human consumer.
How many markets can I research in?
130+ markets. Advanced demographic and behavioural targeting is available in every supported country.
What does the output look like?
A fully formatted, interactive Executive Report — shareable via live link, exportable to PowerPoint or PDF. It includes an AI executive summary, consumer personas, strategic analysis, dynamic charts, and permanent AI access to your full dataset.
Can I run qualitative research on the platform?
Yes. The platform supports moderated interviews with AI transcription, translation, and sentiment analysis — alongside quantitative survey studies. Both can be managed in a single workspace.
Is my data secure?
Yes. Siloed AI architecture, SSL encryption, role-based access control, and AWS infrastructure. Your proprietary data is never shared between workspaces or used to train shared models.
What's the difference between the platform and Managed Services?
The platform is self-serve — you configure and launch studies yourself. Managed Services assigns a dedicated Standard Insights analyst to handle the entire project on your behalf — brief, design, fieldwork, QA, cross-tabulation, and delivery. Some clients use both.

Your next strategic decision deserves more than a gut feeling.

Brief to board-ready in 48 hours. 170M+ real consumers. 130+ markets. From $990. Stop stitching together tools. Stop waiting weeks for data you'll clean yourself. Start presenting consumer proof the same day it lands.

Platform dashboard preview