The study won't build itself. But almost.
Pick a research module. Define your audience. Launch. You'll have a board-ready report in 48 hours — without writing a single survey question from scratch.
Every Standard Insights research module is a pre-configured framework built to institutional methodology standards. Pick your module, define your audience, and go. Board-ready report in 48 hours.
Continuous equity monitoring
Real-time shifts in awareness, sentiment, and consideration · Competitive benchmarking against named rivals · Full brand funnel from unaided awareness to loyalty
Best for: Brand and Growth Leaders monitoring campaign impact. Agency Strategy Directors establishing a client's brand baseline before a pitch.
From $3,990
Consumer validation before you commit
Appeal, Purchase Intent, Uniqueness, and Clarity scores · Uniqueness vs. Clarity quadrant map · Optimal Pricing Window calculation · Head-to-head concept comparison
Best for: Brand and Growth Leaders validating a launch. Agency Strategy Directors proving a creative recommendation with consumer data.
From $1,390
Measure what your media spend actually changed
Two sub-modules for different stages of a campaign.
Campaign Recall — run post-launch to measure what consumers remember, which channels broke through, and where creative fatigue began.
Brand Lift — run before you scale, using a controlled A/B split to measure the direct lift your campaign generates in awareness, brand fit, and purchase intent.
A/B exposed vs. control group comparison · Multi-channel breakthrough mapping · Segmented resonance heatmaps by demographic and region
Best for: Brand and Growth Leaders defending media ROI. Agency Strategy Directors proving campaign effectiveness to clients with independent data.
Campaign Recall from $2,450 · Brand Lift from $2,750
Map the full consumer behaviour picture
Usage frequency and occasion mapping · Purchase channel and decision-maker identification · Category driver and barrier analysis · Unmet needs clustering from open-ended AI analysis
Best for: Strategy Consultants building a category foundation for client engagements. Brand and Growth Leaders preparing a product roadmap or market entry.
From $3,990
Know who you're targeting before you brief creative
Demographic and life stage mapping · Values and attitudinal segmentation · Behavioural archetypes — explorer, loyalist, pragmatic, values-driven · AI-generated persona cards with persistent chat access
Best for: Agency Strategy Directors grounding creative briefs in verified audience data. Brand and Growth Leaders validating targeting assumptions before committing media budget.
From $2,790
Every module follows institutional research standards. The question frameworks, logic, and sequencing are designed to produce reliable, comparable data — not whatever a first-time survey builder cobbles together at midnight before a deadline.
No survey design. No methodology decisions. No blank page. Define your audience, review the framework, and launch. The platform handles everything from there.
Running the same module quarterly means every wave is directly comparable to the last. You build a historical record — not a one-off data point.
Every module is built to feed directly into the Standard Insights AI analysis engine. Executive summary, consumer personas, strategic interpretation — generated automatically when your report lands.
Pick a research module. Define your audience. Launch. You'll have a board-ready report in 48 hours — without writing a single survey question from scratch.
