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Free Report

Skincare and
Cosmetics in Japan

Discover insights from our survey of 497 people in Japan, revealing Japanese consumers’ usage and preferences when it comes to skincare and cosmetics products.

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Report Highlights

Do you want to add this report to your favorites for later? Our 2-minute video contains all the data you need to know about the usage and preferences of skincare and cosmetics in Japan.

Unveiling Skincare and Cosmetics Trends in Japan

In Japan, the beauty scene combines tradition and modern elements effortlessly. Skincare and cosmetics hold a significant place in the culture, and it’s fascinating to see how trends in these areas are changing among the Japanese populace.

To explore the landscape further, Standard Insights conducted a research survey in the form of an online study on skincare and cosmetics in Japan in September 2023. The objective was to understand the habits and preferences of Japanese individuals when it comes to skincare and cosmetics products.

This report presents insights into the awareness, usage, and perceptions surrounding skincare and cosmetics products in Japan.

What's inside? Skincare and Cosmetics in Japan

What's inside?

Explore valuable insights in our report on Skincare and Cosmetics in Japan, derived from the input of local Japanese consumers who shared their experiences and opinions in our survey. 

  • Purchasing Frequency
  • Preferred Outlets for Purchases
  • Motivations for Purchases
  • Product Preferences
  • Importance of Sustainability
  • Researching New Products
  • And many more

About the Methodology

Our report on Skincare and Cosmetics in Japan presents the findings of a survey conducted in Japan in September 2023, which gathered the opinions of 497 participants aged 18+ years.

We employed a robust online survey methodology that did not rely on respondent panels or monetary incentives, ensuring that the data collected was of high quality. – Learn more

Methodology: Skincare and Cosmetics in Japan

About Standard Insights

We are the new standard for consumer intelligence.

Standard Insights helps organizations access better and faster consumer insights so they can make informed decisions about their products and brands. Instead of relying on consumer panels, we use an innovative methodology for market research that caters to the dynamic needs of decision-makers.

By combining artificial intelligence and cutting-edge advertising technology, we can reach authentic respondents who align with your target audience. Standard Insights has a proven track record of delivering market research services in Japan, Asia, and all around the globe.

Download the full report