October 2025 Updates: AI Project Generation, Survey Grader, Market Trends

Cover slide titled ‘What’s new at Standard Insights’ with ‘Oct 2025’ label and subtitle ‘#1 — Survey evaluation, market trend analysis, and free trial’ on a green gradient background.
IN THIS ARTICLE:

We’re excited to share the first edition of Standard Insights Updates, a new series designed to help you get more from your research platform. Each edition highlights new tools, feature updates, and practical tips so you can turn survey data into smarter insights, faster.

Too often we hear, “we didn’t know the platform could do that,” so this new format will make sure you do. Let’s get started.

On the program:

Prefer video? Watch the one‑minute update summary.

Standard Insights Pro for 14 days

Try Pro for 14 days page highlighting AI tools, advanced survey features, collaboration, and a ‘Start my free trial’ button.

You can now upgrade your free account for 14 days and explore all Pro features. During this period, you’ll increase your usage limits, such as the number of respondents, data imports for visualization, and user seats.

You’ll also unlock a ton of new advanced features like more question types and AI tools that speed up your workflow. Try it out; analyze your data with AI, generate personas, and get more from your survey results.

To upgrade, click the banner in your account and follow the steps. To see all available features, explore our pricing page.

Start free trial

AI Project generation

Animated standard insights home dashboard with AI search bar and tiles to create surveys, purchase audience, visualize data, and build reports.

You may have noticed an update to your dashboard. You can now type your goal right on the platform homepage and instantly get three tailored ways to kick off your research. And it doesn’t stop there, our AI also drafts your survey design, calculates the sample size, and selects a target audience. All you need to do is review, tweak if needed, and launch your project in minutes.

Log in to generate a project

Improve your survey in seconds with automated grading

Survey Evaluation modal scoring 63/100 with a list of issues and ‘Fix all with AI’ option to auto‑correct questions.

Building a survey can be tricky. It’s easy to miss a typo, write a biased question, or overlook structure. That’s why we introduced the survey grader; a quick way to assess and improve your survey before launching.

At the top of your survey, click Evaluate to get a score out of 100. You’ll see a list of detected issues with short descriptions and fix suggestions. Want to save time? Use AI to apply all recommended fixes in one click.

Once you’re done, re-run the evaluation to see your new score. The higher the score, the stronger the structure and clarity of your survey.

The grading system isn’t perfect, but it’s a fast and practical way to improve quality and follow the best principles of survey design.

Grade my survey

nimated view of survey results dashboard showing bar chart of market trends, sentiment and filters for participants, date, and questions.

Having data is great, but finding the story behind it requires context. That’s why we created the new Market Trends tab that you can easily add to your reports.

To start, click “+” inside your report and fill out a short form with the trends you want to explore. If you want to analyze multiple topics, create separate pages. Once done, generate your page.

Inside, you’ll find a wealth of information related to your query such as macro insights, emerging trends, consumer signals, opportunities, and risks. To go deeper, click Ask Anything and chat with your report for tailored insights.

Add a Market Trends page

Coming soon:

  • Dashboard generation: Let AI build advanced dashboards with a click.

Try the new features today. Log in to your account or create a free account to test them now.

Sign Up For More Like This.

Get our latest articles on consumer insights and marketing strategy, with actionable ideas designed to inspire your next bold move.

Start your next consumer research

Create your free account, and use our set of tools to conduct your research easily.

Standard Insights dashboard showing navigation and cards to create surveys, visualize data, purchase audiences, and modules for brand health, brand lift, campaign recall, concept testing, audience profiling, and usage/attitude, plus recent projects.