Consumer Report France 2025
Discover how French consumers connect with brands, with actionable insights from our latest 2025 survey and analysis.
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What's inside?
This report features the opinions of 500+ French consumers surveyed in July 2025, along with our analysis and actionable insights for marketers looking to grow their brands in France.
Online Engagement and Brand Interaction
88% of French consumers don’t engage with brands beyond a simple “like.”
Brand Discovery
59.9% discovered a new brand recently, mainly via friends, family, and retail shelves.
Brand Trust
53% have boycotted a brand, most often due to poor product quality.
AI and digital Content
1 in 4 have tried AI search; 76% expect disclosure when AI is used in ads.
Frequently Asked Question
How do French consumers interact with brands online in 2025?
Most don’t. 88% of French consumers never comment, share, or message brands. They prefer to watch or like content passively, making authentic engagement rare but highly valuable.
How do French consumers discover new brands today?
59.9% have discovered a new brand recently. Friends and family are the top source (30%), followed by in-store visibility (21.8%) and Google search (12.8%).
Why do French consumers boycott brands?
Over half (53.1%) have boycotted brands, mainly due to poor product quality (66.4%), followed by poor customer service (16.8%) and political stances (7.7%).
What do French consumers think about AI advertising?
Most haven’t noticed AI-generated ads, but 76.6% believe brands should always disclose when AI is used in advertising or content.
How can I run consumer research or buy survey respondents in France?
With Standard Insights, you can easily launch consumer research projects in France. The platform is free to use, and you only pay for respondents, starting at $3 per respondent. You can target by demographics, region, or interests, and analyze results with AI-powered tools. Get started