Every issue, we take a question marketers are actually debating - the kind your team argues about in Slack - and put it to a nationally representative panel of 500 US consumers. Then we send you the answer: the data, a short report, and a clear verdict. No jargon, no methodology lecture. Just what people really think - and a look at how fast we got there.
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Traditional loyalty programs are dead. Our latest data shows a 40% drop in points redemption. Here is where the market is moving instead.
Every other newsletter in your inbox recycles the same articles, the same takes, the same borrowed opinions. The Modern Strategist does one thing instead: it picks the question worth settling, tests it on real consumers, and shows you the answer - in plain language, in a few minutes.
Here's exactly what lands in your inbox each month.
We take something marketers are actually arguing about - a seasonal question, an industry debate, or the campaign everyone's talking about this week. You get the context: what's happening, why it matters, and what's really at stake.
We put it to 500 nationally representative US consumers, right on the Standard Insights platform. You get the charts, the personas, and the real data - and a quick look at how easily we went from question to answer.
Every issue ends on a clear, data-backed verdict and three takeaways you can use in your next pitch, campaign, or client conversation. Want to dig deeper? We'll drop the full interactive report into your own workspace.
"The Modern Strategist is the only newsletter I read the morning it arrives. The data is always immediately useful - I've cited it in three client presentations this quarter alone."
Explore past issues of The Modern Strategist and revisit the research behind the trends.
Every month. Each issue takes one question marketers are actually debating and tests it on a fresh 500-person nationally representative US panel. You get the data, the charts, and a clear answer in every edition.
Yes - the newsletter is free, and every issue includes the full read: the question, the survey data, and the verdict, at no cost. The report is downloadable with every edition. If you want the full interactive version - to dig into the data yourself with our AI analysis - just get in touch and we'll add it to your own workspace.
Brand and agency strategists, marketing leads, and the people who make the call on positioning, campaigns, and creative. If part of your job is deciding what to do and you'd rather know what consumers think than guess, it's built for you. No research background needed - that's the point.
Yes. The data in every issue is original research run by Standard Insights, so you can cite it, present it, and use it in client work. The charts are clean and ready to drop straight into a deck.
Every issue settles one question with real consumer data and ends on a clear verdict - sometimes confirming what everyone assumed, often contradicting it, and sometimes showing the answer splits by audience (with a breakdown of who it's true for and who it isn't). The data decides, not us.
Most newsletters round up articles and share opinions. The Modern Strategist runs a new 500-person consumer survey for every issue - the data is original, the verdict comes from real consumer responses, and you also see exactly how we ran it on the platform, in a few clicks. Primary research you can act on, not a content roundup.
Yes. The full archive of past issues is available to subscribers. Every past survey dataset is also downloadable - so you can search for consumer data on specific trends and categories across previous editions.
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