Every two weeks, we identify two consumer trends making waves in the market — then we field a nationally representative survey of 500 US consumers to validate them. You get the data, the report, and the strategic verdict. Not someone's opinion. Proof.
You'll receive your first issue in a few minutes. Unsubscribe anytime.
Traditional loyalty programs are dead. Our latest data shows a 40% drop in points redemption. Here is where the market is moving instead.
Every newsletter in your inbox shares the same articles, the same takes, and the same borrowed opinions. The Modern Strategist does something different.
Here's exactly what lands in your inbox every two weeks.
We identify a consumer or brand trend gaining momentum — grounded in real market news, not speculation. You get the strategic context: what brands are doing, why they're doing it, and what's at stake.
Before we publish, we field a 500-person nationally representative survey in the US to test whether the trend holds up with real consumers. You get the charts, the personas, and the data — not a secondhand summary.
Masterstroke or miscalculation? Every issue delivers a clear, data-backed conclusion and three actionable takeaways you can apply to your next pitch, campaign, or client conversation.
"The Modern Strategist is the only newsletter I read the morning it arrives. The data is always immediately useful — I've cited it in three client presentations this quarter alone."
Every two weeks. Each issue covers one consumer trend, validated with a fresh 500-person nationally representative US survey. You receive the data, the charts, and a clear strategic verdict in every edition.
Yes. The newsletter is free. Every issue includes the trend breakdown, the survey data, and the strategic verdict at no cost. The full downloadable survey report is included with every edition.
5,000+ brand strategists, agency leaders, and strategy consultants. If your job involves making decisions about brand positioning, campaign strategy, or consumer behaviour — and you need data to back those decisions — this newsletter is built for you.
Yes. The survey data in every issue is original, proprietary research conducted by Standard Insights. You can cite it, present it, and use it in client-facing work. Every issue includes downloadable charts formatted for immediate use in presentations.
Every issue ends with one of three verdicts: Masterstroke (the trend holds up with real consumers and the strategy behind it is sound), Miscalculation (the trend is overhyped or the consumer data contradicts the market narrative), or Depends Who You Ask (the data splits by segment — with a breakdown of which consumer profile the strategy works for and which it doesn't).
Most newsletters summarise articles and share opinions. The Modern Strategist commissions a new 500-person consumer survey for every issue — the data is original, the verdict is based on real consumer responses, and the takeaways are grounded in evidence rather than editorial opinion. You get primary research, not a content roundup.
Yes. The full archive of past issues is available to subscribers. Every past survey dataset is also downloadable — so you can search for consumer data on specific trends and categories across previous editions.
Join 5,000+ brand strategists and agency leaders
One trend. 500 real consumers surveyed. One clear verdict. Every two weeks. Free.
No spam. Unsubscribe anytime.
