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Standard Insights
Brand Tracking → Brand tracking research Your brand, your category and your competitors - measured every day of the year.
BEFORE AND AFTER THE WORK Concept TestingConcepts, names, or packaging — tested before they're built. Brand LiftFinished creative or messaging, tested before it airs. Campaign RecallAwareness, recall, and takeaway — measured after the campaign ran.
YOUR BRAND AND YOUR MARKET Brand HealthWhere your brand stands — funnel, perception, competitors. Audience ProfilingAudience segmentation and personas. Usage & AttitudesHow your category actually buys.
Ask Your Own Questions — Your own survey, to the audience of your choice. →
What You Get How It Works Pricing Agencies
Brand Index → Brand Index Awareness and consideration for 240 brands. Free, and updated every month.
Contents Case Studies Articles Reports Tools
Support Book a Demo About Help Center
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Standard Insights
Brand Tracking → Your brand, your category and your competitors - measured every day of the year. BEFORE AND AFTER THE WORK Concept TestingConcepts, names, or packaging — tested before they're built. Brand LiftFinished creative or messaging, tested before it airs. Campaign RecallAwareness, recall, and takeaway — measured after the campaign ran. YOUR BRAND AND YOUR MARKET Brand HealthWhere your brand stands — funnel, perception, competitors. Audience ProfilingAudience segmentation and personas. Usage & AttitudesHow your category actually buys.
Ask Your Own Questions →Your own survey, to the audience of your choice.
What You Get How It Works Pricing Agencies
Brand Index →Awareness and consideration for 240 brands. Free, and updated every month. Contents Case Studies Articles Reports Tools Support Book a Demo About Help Center
About
Login Get a Demo
Resources / Reports

Consumer & Industry Reports

Download PDFs, dashboards, and deep dives into consumer behavior, industry trends, and market data.

Featured Report

The Standard Insights Playbook: From Strategic Question to Published Finding in 24 Hours

Proprietary research feels out of reach. Here is the full operational guide - from strategic question to published finding in 24 hours.

All reports

The Standard Insights Playbook cover

The Standard Insights Playbook: From Strategic Question to Published Finding in 24 Hours

Proprietary research feels out of reach. Here is the full operational guide - from strategic question to published finding in 24 hours.

Guide
Consumer Brand Discovery France 2026 cover

Consumer Brand Discovery France - Market Snapshot 2026

Social media is the top channel for brand discovery in France - but 63% of French consumers require traditional aesthetic advertising, not creator video, to trigger a purchase.

Data Report
Consumer Report United States 2025 cover

Consumer Report United States 2025

Consumer behavior, preferences, and digital adoption trends.

Data Report
Consumer Report France 2025 cover

Consumer Report France 2025

Consumer behavior, preferences, and digital adoption trends.

Data Report

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Standard Insights
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The consumer research behind your next decision. Real consumers in 130+ markets, complete report in 24 to 72 hours.

170M+ consumers · 130+ markets · 24–72h delivery
Standard studies Concept Testing Brand Lift Campaign Recall Audience Profiling Brand Health Usage & Attitudes
Brand measurement Brand Index Brand Health Brand Tracking
How it works How consumer research works What's in the report Custom consumer research For agencies Pricing About Book a demo
Resources Case studies Articles Reports Calculators
© 2026 Standard Insights
AI information · Sitemap
Panel sourced through Kantar Profiles, Cint and Dynata. Real consumers, never synthetic.
Standard Insights
Get Started Book a Demo

The consumer research behind your next decision. Real consumers in 130+ markets, complete report in 24 to 72 hours.

170M+ consumers · 130+ markets · 24–72h delivery
Ready-made studies Concept Testing Brand Lift Campaign Recall Brand Tracking Audience Profiling Usage & Attitudes
Other ways to work with us Pricing Custom consumer research Full service Annual programme Book a demo
How it works About How consumer research works What's in the report For agencies Contact
Resources Case studies Articles Reports Calculators
© 2026 Standard Insights
AI information · Sitemap
Panel sourced through Kantar Profiles, Cint and Dynata. Real consumers, never synthetic.