Consumer Report United States 2025
Discover how consumers connect with brands, with actionable insights from our latest 2025 survey and analysis.
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What's inside?
This report includes the opinions of 500 Americans surveyed in July 2025, along with our analysis and actionable insights that marketers can use to grow their brands.
Online Engagement and Brand Interaction
Over 90% of Americans don’t actively engage with brands online beyond liking posts.
Brand Discovery
78% of Americans discovered a new brand recently, mainly through family, retail shelves, and search.
Brand Trust
Nearly 60% have boycotted a brand, mostly due to poor product quality or misleading claims.
AI and digital Content
Over half of U.S. consumers use AI for search, 70% expect transparency in AI-driven ads.
Frequently Asked Question
How do Americans interact with brands online in 2025?
Over 90% of Americans don’t actively engage with brands online beyond liking posts. Most simply watch content, while true interactions such as comments or messages are rare.
How do U.S. consumers discover new brands today?
78% of Americans discovered a new brand recently. Friends, family, and retail shelves remain the top drivers, while Google, YouTube, TikTok, and Instagram also play key roles.
Why do Americans boycott brands in 2025?
Nearly 60% of Americans have boycotted a brand. The main reasons are poor product quality (45%), poor service (28%), and misleading claims (22%).
How are U.S. consumers using AI in 2025?
54% of Americans already use AI to search online, and 25% rely on AI as their primary search tool. Transparency is key: 70% expect brands to disclose when content is AI-generated.
How can I conduct consumer research or buy survey respondents in the U.S.?
With Standard Insights, you can easily launch consumer research projects in the U.S. Our platform is free to use, and you only pay for the respondents you recruit, starting from $3 per respondent. You can target by demographics and interests, reach audiences nationwide, and instantly visualize results with AI-powered analytics. Get started