iHerb's Market Adaptation in Singapore & Malaysia
Learn how iHerb used market research to refine strategies in Singapore and Malaysia’s health sector.
Use Case
Understand local consumer habits, preferences, and demands in Singapore and Malaysia, and evaluate iHerb's competitive standing in the health and wellness market.
Industry
e-commerce
Product
Usage & Attitude, Custom Research
The Challenge
Adapting to Changing Consumer Needs in Health & Wellness
iHerb, an online retailer of nutritional supplements, needed to better understand the changing consumer behaviors in Singapore and Malaysia, especially changes influenced by the health events of 2020. It was crucial for them to align their products and marketing with local consumer expectations.
The Solution
Gathering Key Consumer Insights
iHerb partnered with Standard Insights to conduct a market research study, focusing on consumer habits, preferences, and perceptions regarding health supplements, and assessing iHerb’s market positioning.
Research Methodology
To ensure precise and relevant findings, our online survey was specifically targeted at regular health supplement buyers. We conducted the survey across a broad audience and concluded it once we reached 250 active purchasers from Singapore and Malaysia. This approach ensured that every respondent was directly engaged in the supplement market, providing us with high-quality insights into several critical areas such as:
- Buying behaviors and preferences.
- Access challenges to health supplements.
- Key factors influencing purchase decisions.
- Views on health and lifestyle.
- Brand awareness and market reach.
- Obstacles and motivations for buying internationally.
- Preferred sources for health supplement information.
This method offered detailed insights into consumer preferences and market trends.
The Results
Using Insights to Improve Market Strategy
The study provided iHerb with crucial insights, helping them refine their marketing and customer engagement strategies. Notable changes included:
- Tailoring marketing efforts to resonate more with local consumers.
Enhancing the online shopping experience to meet identified consumer needs and preferences. - Strategically positioning products to tap into current health and wellness trends.
These insights were crucial for iHerb to adjust their approach to better meet the needs of consumers in Singapore and Malaysia, thus improving their market position and customer satisfaction.
This case study highlights the value of targeted market research in developing effective business strategies in a competitive market.
Sign Up For More Like This.
Get our latest articles on consumer insights and marketing strategy, with actionable ideas designed to inspire your next bold move.
More case study
Start your next consumer research
Create your free account, and use our set of tools to conduct your research easily.
No credit card required.