Brand tracking for agencies on the accounts you have, and the ones you want.
Every month we measure how brands are doing in their category - awareness, consideration, and where they sit against the competition. Tell us the categories you work in, and you get the readings that matter to your accounts.
Agencies and Brands working with us across 130+ markets
Your clients want proof.
Traditional research can't give it to them.
They want to know the work is moving something. But research built for insights departments takes six weeks, lands after the decision, and arrives as a document nobody in a marketing meeting wants to open. It was never designed for the way you work.
We measure and track how brands perform, month after month - so you can see where each of your clients stands, and what moves them.
Brand tracking for agencies, built for how you actually win and retain accounts.
Prove the credit the work deserves, retain accounts by spotting shifts early, and win new business by walking in with category data already measured.
Get the agency deckGet the credit the work deserves
- Awareness & consideration tracking
- Monthly competitive position
- Connect spend to category movement
Spot what clients haven't clocked
- Outside view of account shifts
- Competitor ground gaining
- Proactive briefs & recommendations
Walk in knowing the category
- Measured category before pitch
- Sourced, dated, & current data
- End instinct debates with numbers
01 - Prove
Get the credit the work deserves.
We measure a brand's awareness, consideration and competitive position month after month. So when you sit down to review the year, you can point to what moved, when it moved, and what was in market at the time.
That is a very different conversation from one built on reach and impressions.
02 - Retain
Spot what your client hasn't clocked yet.
Your clients are too close to their own brand to see it shift. You get the view from outside every month: which of your accounts moved, which competitor gained ground, what changed around them.
It's how you walk into a meeting with the brief they didn't know they needed.
03 - Win new business
Walk in knowing the category better than they do.
Before a pitch, you can have the category already measured - who is known, who is considered, and where the brand you're pitching sits against the ones it competes with. Sourced, dated, and current.
Nobody argues about whose instinct is better once there's a number on the table.
How we partner with agencies
Data for pitching,
planning, and awards
Proof your clients
can act on
Everything you need
to run with it
Why join the agency programme
Free to join, and built to be used. Brand tracking for agencies, with nothing to operate.
Brand readings on your categories
The accounts and prospects you work on, measured and kept current.
A monthly read on what moved
Written so you can forward it to your client as it is.
Slides you can paste into a deck
Data pulled and built out, not handed over raw.
A named contact
One person who knows your agency and your accounts, not a new ticket each time.
Commission on referrals
Or buy and resell under your own name, whichever suits the client.
Co-published studies
A ranking in a category you own, with your name on it, yours to republish.
Working with us: your questions, answered.
What do agencies actually get?
Monthly brand readings on the categories your clients and prospects live in - awareness, consideration and competitive position, measured on a nationally representative sample. Plus a monthly read on what moved, slides built from the data, and a named contact who knows your accounts.
What does it cost?
Nothing. The programme is free to join, with no minimum and no commitment. You only pay if a client commissions a study.
Which categories do we get?
The ones you need. We map your accounts and prospects at the start, and add categories as your client list changes. It's kept relevant to your work rather than dumped on you as a library.
Can we show it to our clients?
Yes - that's the point of it. Tell us before you do, so we don't end up approaching the same brand from two directions at once.
Can we use it to win a pitch?
Yes. Walking into a pitch with the category already measured is the most common use of it.
Can the work carry our branding?
Studies are co-branded - your name alongside ours. We don't white-label, and that's deliberate: a study with two names on it is one you can publish and take credit for. A study with only yours is one nobody can verify.
Do you work with our client directly, or just with us?
We stay behind you by default. We come forward in two situations only: when annual brand tracking is on the table, or when your client asks to speak with us. Either way you stay in the room, copied on everything, and briefed monthly on the account.
How does it work commercially?
Two routes, chosen per client. Either you introduce us and earn a commission on what the client spends, or you buy at a discount and resell under your own name. Never both on the same client - terms are agreed at your first deal.
How fast can this move for a tight pitch deadline?
24 to 72 hours for broad audiences, up to five days for niche profiles. Timelines are confirmed before you order.
Do we need to know how to design a study?
No. Ready-made studies come with the questionnaire already built. Custom questions come with help on wording, logic and bias as you write them.
Can we run projects for several clients at once?
Yes. Each project is scoped, priced and kept separate, so multiple accounts run in parallel.
Who answers the surveys?
170M+ verified consumers across 130+ markets, sourced through Kantar Profiles, Cint and Dynata. Real people, never synthetic. Base size, field dates and margin of error are published on every report, so it holds up when a client's team checks it.
Be the agency that already knows.
Tell us which accounts and pitches you're watching, and we'll show you where they stand. That's the whole first step.