Standard Insights - Agency Programme Deck

Program Deck

Hello agency friend 👋
We're Standard Insights.

Overview

Know where your clients' brands stand, and what moves them.

We measure how brands perform in their category - awareness, consideration, and position against competitors. Fieldwork runs continuously, and a new reading lands every month.

When a decision sits behind the number, the study is already built and the report comes back in 24 to 72 hours.

What We Measure

Six sections, measured every month.

Every wave is a complete read of the brand. What you're buying is what appears when they sit end to end.

Brand funnel - awareness, ad recall, ever purchased, most purchased, consideration, advocacy, differentiation
Brand perception - the attributes attaching to the brand, and which competitor is taking what
Advertising and touchpoints - ad recall by month, read against what was actually in market
Shopping and usage habits - rotation, occasions, loyalty, word of mouth
Buyer profile - who is choosing the brand now, against who was choosing it in month one
Competitive set - up to five competitors, measured in the same wave, on the same questions

How We're Different

The old world of brand tracking

A point in time. Measured once a year, if at all, so the number arrives with no explanation attached to it.
Death by numbers. A hundred pages that land late, get read once, and are never opened again.
Built for insights teams. Designed for a research department most of your clients don't have.
Nothing free. No way to see where a brand stands before someone has paid for it.

Standard Insights

Always on. Fieldwork runs continuously, and a new reading lands every month.
A finished report every wave. Decision summary, trend lines, cross-tabs, exports. Nothing for your team to build.
Built for marketers. Written to be presented, not interpreted.
Free to start. A whole category, published monthly, yours before anyone pays us anything.

How It Works

How brand tracking works here

01 / Sourcing

Premium data sources

Kantar Profiles, Cint and Dynata. 170M+ verified consumers across 130+ markets. Real people, verified profiles, never synthetic.

02 / Rigour

Statistical precision

±1.6% margin of error across the year at 95% confidence. ±3.3% on a rolling three-month read. Base size, field dates and margin of error published on every report.

03 / Scale

Robust sample size

300 responses per wave, 3,600 across the year. It never scales down, because a thin wave breaks the series.

04 / Cadence

Always-on

Continuous data collection. A new reading every month. Question wording, audience definition and screening locked across all twelve waves.

Enterprise research standards

Statistical confidence you can trust

Consistency locked across waves

Agency Partnership

Standard Insights
for agencies

Grow your clients. Grow your agency.

We help agency partners walk in already knowing.

FULL FUNNEL IMPACT

Prove the work

We measure a brand's awareness, consideration and competitive position month after month. So when you sit down to review the year, you can point to what moved, when it moved, and what was in market at the time.

Good for defending the scope and retaining the account.

PROACTIVE STRATEGY

Retain and grow

Your clients are too close to their own brand to see it shift. You get the view from outside every month: which of your accounts moved, which competitor gained ground, what changed around them.

Good for bringing the brief before anyone asks for it.

FRESH FIELDWORK

Win new business

Before a pitch, you can have the category already measured - who is known, who is considered, and where the brand you're pitching sits against the ones it competes with. Sourced, dated, and current.

Good for walking into the room with proof nobody can debate.

Brand Index

The Brand Index.
Free, every month.

Awareness and consideration for every major brand in the categories your clients live in, on a nationally representative sample, updated monthly.

Your clients, your prospects and their competitors - all measured, all the time
We map your client list against it, so you know where every account stands
Yours to use in a pitch, a client conversation, or a point of view
Yours before you spend anything with us - no minimum, no commitment

Our Partner Programme

How we partner with agencies

Intel for pitching and planning

Tell us which accounts and pitches you're watching. Every time the index updates, you get what moved on them - plus anything from our library that's relevant, pulled together so you can use it.

Dedicated research for pitches

Bring us a named pitch date and we'll field custom research on a national sample in 72 hours to give you exclusive data for the room. Available to partners actively working with us.

Co-marketing and community

Joint research studies published under both names for PR and press, plus co-hosted strategy workshops for your key clients.

A named partner contact

Someone who holds your agency portfolio and pitch calendar, briefs you when market data shifts, and prepares what you need in advance.

Earn 10% commission, or purchase at a 10% discount on every study.

Your choice per client - referral commission, or buy and resell under your own name. Detailed on the revenue model slide.

Commercials

Agency partners receive 10% commission or discount on every study

Pricing & Package

Investing in brand tracking

Base Package

Everything you need to track your client's brand

$19,990 per year

Twelve monthly waves across the year
Up to five competitors, measured in the same wave as your client
A finished report every wave, presentable as it lands
Trend lines and wave-over-wave deltas from wave two
A written analyst read across the series every quarter
Two custom questions per wave
A named contact who knows the account

Additional markets, extra competitors, unaided awareness and additional attitude statements are available as add-ons, scoped with you.

What's included

Category One category, in your client's market

Competitors Your client's brand plus five competitors, tracked in every wave

Sample size 300 responses per wave, 3,600 across the year

Metrics tracked Full funnel - awareness, ad recall, ever purchased, most purchased, consideration, advocacy, differentiation

Brand perception Attribute shifts across the year, and which competitor gained what

Advertising Ad recall by month, read against the client's own media calendar

Frequency Always-on fieldwork, a new reading every month

Going Further

Once you know the number, move it.

The decisions that change where you stand - each one a study built for it. Ordered on their own, or added to a tracking programme.

Concept Testing From $1,490

Should we back this idea? Appeal, purchase intent, and what to fix before launch.

See Concept Testing →

Brand Lift From $2,790

Will this campaign land? A read on likely impact before the media spend.

See Brand Lift →

Campaign Recall From $2,790

Did people remember it? Recall, message retention, what cut through.

See Campaign Recall →

Audience Profiling From $2,990

Who is actually buying? Demographics, attitudes, behaviours, turned into personas.

See Audience Profiling →

Usage & Attitudes From $3,990

How does the category really behave? Drivers, barriers, unmet needs.

See Usage & Attitudes →

Custom Research From $990

Something else entirely? Your questions, your audience, the same report back.

See Custom Research →

A questionnaire of your own, from $990. Every study ships the same finished report.

Agency Revenue Model

Two ways to work with us. Your choice, per client.

Refer us

You make the introduction, we contract with the client, you earn 10% of what they spend. You stay in the room and copied on everything. We never approach your clients without you.

Buy and resell

Purchase at 10% below list and resell under your own name, at your own margin. You keep the client relationship entirely.

Next Steps

Ready to partner? 🤝

Getting started takes three simple steps:

1 Get in touch

2 Partnership call

We agree how we work together, which accounts you're watching, and which route suits each client.

3 Onboarding

Full index access, a named contact, and help on your accounts whenever you ask.

Questions? Email: marketing@standard-insights.com

Let's go

Hello agency friend 👋We're Standard Insights.