Three Production Methods
Auto-generated — produced automatically by the platform when the report is built. No analyst involvement.
AI-assisted — generated by the platform's AI from your survey data. Output can be edited and interacted with after generation.
Consultant-produced — written, built, or recorded by the Standard Insights analyst team. Available on paid projects only.
Production Method By Section
| Section | Production Method | Available On | Ready When |
|---|---|---|---|
| Introduction | Consultant-produced | Paid projects only | Report delivery |
| Market Trends | Auto-generated | All reports | Report delivery |
| Survey | Auto-generated | All reports | Report delivery |
| Insights | AI-assisted | All reports | Report delivery |
| Personas | AI-assisted | All reports | Report delivery |
| Strategic Analysis | Consultant-produced | Paid projects only | Report delivery |
| Video Brief | Consultant-produced | Paid projects only | Report delivery |
| Board | Auto-generated structure; content is user-built | All reports | Report delivery |
A Few Things To Note
Survey: Auto-generation triggers once your data is in the correct format. Data format requirements will be covered in a separate article.
Personas: AI-assisted does not mean locked. All analysis fields, including the persona image, are editable after generation.
Consultant-produced sections: Introduction, Strategic Analysis, and Video Brief are delivered as part of the same report and on the same timeline as everything else. There is no separate or delayed delivery for paid-project content. For full timeline detail, see What Happens After You Place a Standard Insights Order.
For a full description of what each section does and how to use it, see Report Page Types — What Each One Does.