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What is concept testing?
Concept testing is a research method that collects consumer feedback on new product ideas, ads, names, or visuals before launch. It helps you identify which concepts resonate, reduce risk, and prioritize investments with real data.
Why should I do concept testing before launch?
Testing ideas with your target audience prevents costly failures, ensures your messaging is optimized, and gives you confidence that your resources are going to the concepts most likely to succeed.
How do you recruit respondents?
Depending on how niche your target is, we either:
- Custom-recruit through our in-house methodology (social sourcing, look-alike modelling)
- Tap vetted third-party panels we’ve audited for quality.
Every participant must match your screening criteria and pass a 10-step validation process—attention check, red-herring question, geolocation test, IP-duplication check, bot trap, and more. – See our methodology
In which countries can you run concept tests?
Concept testing is available in 150+ countries, with the ability to target by states, provinces, or cities. If a location isn’t feasible, you’ll know before paying.
Can I export raw data and reports?
Yes, you can export your insights in Excel, SPSS, PowerPoint, PDF, or PNG, in addition to viewing them within the online dashboard.
Who should use concept testing?
Concept testing is ideal if you are investing $10k+ in a product, campaign, or brand initiative, need to choose between multiple creative options, or want to validate ideas before making hard-to-reverse decisions.
What types of ideas can I test with Standard Insights?
You can test product ideas, services, messages, taglines, ads, creatives, logos, packaging, visuals, and brand names. The platform also supports custom tests adapted to your needs.