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Full-service

We'll run it for you,
end to end.

Full service consumer research for when the study is too big, too complex, or too consequential to run yourself. You get a dedicated analyst, not a support ticket — from first brief to final walkthrough.

Scoped per project One analyst, start to finish Qual and quant
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Usually ordered when: the study needs full ownership from someone else - design, fieldwork, analysis, and delivery, not just a slice of it. That's what full service consumer research is for.

What full service consumer research buys you.

Not a bigger version of a Standard Study. A different arrangement, where the thinking is ours as well as the fieldwork.

Whatever the question needs

Bring your own audience, run qualitative sessions alongside the survey, cover several markets at once, or source people who are hard to find. If the question doesn't fit a Standard Study, it doesn't have to.

One person owns it

Questionnaire design, fieldwork, analysis and the final walkthrough. No hand-offs, no ticket queue, and no explaining your business twice to someone new.

Reporting built for your room

Custom structure, custom cuts, presented the way the people in the meeting actually consume it - rather than the way a template says they should.

Scoped to the project

Full service consumer research is priced individually on complexity and volume — never a flat rate that doesn't fit. You see the quote before anything starts.

Every full service consumer research project still ships as a complete report — see what's inside →

How it runs

What happens after you get in touch.

"Talk to us" is a big ask on a page with no price on it. Here's exactly what's on the other side of it, so you know what you're agreeing to.

1 A conversation, not a form

Tell us the decision you're facing. Around thirty minutes, no written brief required, no obligation at the end of it.

2 A scope and a quote

We come back with an approach, a timeline and a price. Nothing begins until you've approved all three.

3 We run it

Your analyst owns the design, the fieldwork, the quality control and the analysis. You get progress updates, not silence.

4 A walkthrough, not a delivery

The report arrives with a session to go through it, so the findings land in the room rather than in an inbox.

Who runs it

One analyst. Brief to walkthrough.

The person who scopes your project is the person who runs it and the person who presents it back. Not a salesperson who hands you to a project manager who hands you to a team you never meet.

It's the part of a research agency people actually value, and the first thing that gets diluted as one grows. We built full service consumer research around keeping it.

They learn your business once

The context you give on the first call is still there at the final presentation. Nothing gets lost in a handover, because there isn't one.

They own the result, not a checklist

One name is attached to whether the study answers your question. That's a different incentive from ticking off a stage and passing it along.

They're in the room at the end

Whoever built the study walks your stakeholders through it and takes the hard questions directly. Nobody presents someone else's work.

Full service consumer research in practice.

Three projects that needed more than a Standard Study could carry - and what each one settled.

Global tracking

Master a new market.

A leading FMCG brand replaced static annual reports with continuous tracking across 12 markets. First wave delivered in 48 hours.

Market entry

Validate before you scale.

A challenger brand validated a new regional market and confirmed consumer demand before committing expansion budget. Study to decision in under a week.

Read the case study →
Competitive win

Win the pitch.

An independent agency beat a global network at final presentation by bringing real consumer data into the room. The competitor brought a deck. The agency brought proof.

Read the case study →

You're a good fit if

The study needs more than one method - quant and qual together, or several markets in one programme
You want one person accountable for the whole project, not a series of hand-offs
Your audience is complex or hard to reach and needs custom sourcing
The subject is sensitive, or the decision behind it is one you'll have to defend
Reporting needs building around how your stakeholders actually consume it
Nobody internally has the bandwidth to run it, and hiring for it isn't the answer — full service consumer research replaces the team you'd have to build
You'd rather brief a person than fill out a form

You're not a good fit if

→ A single Standard Study already answers your question - it'll be faster and cheaper
→ You know exactly what to ask and want to write it yourself → Your Questions, Our Audience
→ You need an answer this week more than you need it tailored
→ The budget behind the decision is small enough that a scoped project would outweigh it
For ongoing needs

Not one project.
A standing capability.

For teams with a continuing need — across markets, brands, or business units — we run full service consumer research as a dedicated annual programme. Same analyst, same method, a rhythm of studies rather than a series of one-offs. What it costs depends on what it covers, so it starts with a conversation.

One analyst across the year Studies planned in advance Findings that compound
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Full service consumer research questions, answered.

Report preview
What is full service consumer research?
Full service consumer research means one dedicated analyst owns the project end to end: questionnaire design, fieldwork, quality control, analysis, and a live walkthrough of the findings. Any methodology is available — qualitative and quantitative together, several markets in one programme, custom sourcing for hard-to-reach audiences, or your own audience. Reporting is built around how your stakeholders consume it rather than to a fixed template. Scoped and priced per project.
How much does full service consumer research cost?
It's scoped per project rather than sold at a fixed price, because complexity and volume vary enormously — a single-market custom study and a multi-market programme with qualitative sessions aren't comparable. You get an approach, a timeline and a price before anything begins, and nothing starts until you've approved all three. If a ready-made study would answer your question faster and cheaper, we'll tell you on the first call.
Where do the respondents come from?
170M+ verified consumers across 130+ markets, sourced through Kantar Profiles, Cint and Dynata, plus custom sourcing where a standard panel can't reach the audience you need. Never synthetic — every response comes from a verified human. Coordinating several suppliers for a hard-to-reach audience is one of the main reasons accounts choose full service consumer research over running it themselves.
How is this priced?
Full service consumer research is scoped per project on complexity and volume — never a flat rate that doesn't fit. You get the quote before anything starts, and nothing begins until you've approved it.
What happens on the first call?
You describe the decision you're facing and we ask questions about it. No written brief needed, no deck from us. Around thirty minutes. If it turns out a Standard Study answers your question, we'll say so and point you there.
How long does a project take?
It depends entirely on scope - a single-market custom study can move almost as fast as a Standard Study, while a multi-market programme with qualitative sessions takes considerably longer. The timeline comes with the quote, before you commit.
Who owns the relationship day to day?
A dedicated analyst, for the life of the project - design, fieldwork, analysis, and the final walkthrough. The person you brief is the person who presents it back.
Can this cover multiple markets?
Yes, including coordinating several suppliers where a single one can't reach everyone you need. That coordination is one of the main reasons people choose this over running it themselves.
Can you bring in qualitative research?
Yes. Qual and quant can run together in the same project, with the findings analysed as one body of evidence rather than two separate deliverables you have to reconcile.
Do you ever combine this with a Standard Study?
Often. Full-service can wrap around a standard Standard Study or a fully custom study, whichever the decision requires. Plenty of projects start as one and become the other.
What format do I receive the results in?
Custom structure and custom cuts, presented the way your stakeholders need to see it, alongside standard PowerPoint, PDF and Excel exports. Plus a live session to walk through it.

Know exactly what you want to ask? See Your Questions, Our Audience →

Let's talk about what you need.

Tell us the decision you're facing — we'll scope the right full service consumer research approach.

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