
Understanding Consumer Behavior in Asia: PepsiCo’s Market Research Journey​
Learn how an FMCG company consulted with Standard Insights in using market research on brand positioning in 7 Asian countries.
Ask 3 questions to 500 national representatives. fast and accurate without the hassle of a full market research
Get the latest insights and reactions to your brand and competitors with feedback from respondents.
Measure behaviors, trends, and attitudes with our leading-edge digital survey services.
Understand your customers’ and prospective customers’ needs and wants.
Take a dive into our insights from around the world!
Navigate the world of market research with our articles.
Discover how our clients put our services to work.
Discover what the consumers are up to.
A unique blend of survey results and expert analysis of the latest trends in consumer behavior across Asia.
We helps managers to work with fast, adapted, and useful insight from primary research.
Get in touch with us to get a quote, schedule a meeting or just write us a message.
Be a part of Standard Insight’s growing team of young, daring, and quality-driven individuals
To win a yearly contract with the leading streaming company, an agency worked with Standard Insights to get unique insights that could provide value to their pitch deck and proposed strategy.
Get quick and affordable insights to create a tailored proposal.
Marketing Services, Entertainment
Vietnam
The challenge for the agencies invited to pitch their social media management strategies to Netflix was to stand out from a crowd of over 15 competitors. With the field of marketing consultancy being highly saturated and competitive, each agency had only one chance to submit a winning proposal and impress during their pitch.
The question was how to differentiate themselves from the other agencies and demonstrate that they were the best fit for the job. Winning the contract meant devising a strategy that was not only innovative but also tailored to the specific needs of Netflix in Vietnam, while also showcasing their strengths and expertise in social media management.
To create a winning proposal and stand out from the competition, the agency partnered with Standard Insights to gather critical market research insights. Through a brief micro-research study of only 10 questions, Standard Insights was able to survey the local population in Vietnam and gather key data points on their streaming industry consumption habits and perceptions in less than 5 days and for less than $1,000.
Leveraging these unique insights, the agency tailored its proposal specifically to the needs and interests of the Vietnamese market, providing a competitive edge in the selection process. In addition to the invaluable research insights, the agency also took advantage of Standard Insights’ agency benefits, including a high discount, a free short survey with payment only required in case of proposal success, and expedited delivery.
The agency created a tailored and data-driven pitch deck with insights provided by Standard Insights that resonated with Netflix’s needs in Vietnam. With thorough research and analysis, the agency demonstrated a deep understanding of the local market’s challenges and opportunities.
Collaborating with Standard Insights allowed the agency to differentiate itself from the competition and win the deal over 15 other marketing agencies, securing a valuable contract with one of the biggest players in the streaming industry. This also positioned the agency as a leader in the marketing consultancy field in Vietnam.
Learn how an FMCG company consulted with Standard Insights in using market research on brand positioning in 7 Asian countries.
Discover how Standard Insights helped Leo Beer make informed decisions on their brand refresh by evaluating consumer perceptions, saving costs, and minimizing risks.
Standard Insights investigates the 2022 Philippine elections, and how it fared in comparing its election survey results to the actual results.
Get notified of the insights in your country of interest