Rapport consommateur Côte d’Ivoire 2023
Découvrez les habitudes, les désirs et les tendances des consommateurs Ivoiriens dans notre rapport sur la consommation.
How understanding local populations’ perception and preparedness towards flooding in the DR Congo can help mitigate disasters.
Utilize innovative market research methodologies to efficiently collect representative feedback from local populations for the design of effective strategies for disaster preparedness, response, and prevention.
International Affairs
The Democratic Republic of the Congo
Severe flooding in Central and West Africa has displaced 2.9 million people, including those in the Democratic Republic of Congo (DRC) where at least 169 people died in the capital city of Kinshasa in December 2022. The increasing frequency of these natural disasters raises concerns about the preparedness of the population and authorities in the DR Congo to respond effectively.
To address this issue, the UNDP Acceleration Lab in the DR Congo has partnered with Standard Insights to explore innovative approaches to gather representative real-time data for improved decision-making and crisis detection.
As a first step towards this goal, the UNDP DRC recognized the need to understand the local perception of past and current floods and how citizens were preparing for potential future risks in the district of Lubumbashi and Kinshasa.
To gain a better understanding of the local population’s perception and readiness towards flooding, Standard Insights collaborated with the UNDP DRC Acceleration Lab to conduct a survey of over 700 residents in 23 diverse districts of Lubumbashi and Kinshasa.
The survey was designed to collect information about the situation and outlook of local individuals towards flooding, with a particular focus on their preparedness. To obtain more in-depth feedback, a qualitative component was also included in the survey.
The survey focused on simple questions regarding the flooding situation, including:
The survey was conducted through social media, targeting a specific demographic group of individuals residing in the two cities. A sample of 703 people over the age of 18 was collected, providing valuable insights into the population’s understanding of and preparedness for flooding.
The results of the survey conducted by Standard Insights in partnership with the UNDP DRC Acceleration Lab have provided valuable insights into the local population’s situation, readiness, and outlook towards flooding in the cities of Kinshasa and Lubumbashi.
The insights obtained from the survey can be used by the UNDP DRC to develop proposals for civil protection policies and plans to prevent new disasters, especially in the context of global climate change. By listening to the voices of those affected by the floods in the region, the UNDP DRC is well-positioned to understand and address the human and structural challenges of flooding and capture the population’s contribution to a sustainable solution.
Découvrez les habitudes, les désirs et les tendances des consommateurs Ivoiriens dans notre rapport sur la consommation.
Discover what Congolese consumers in the DR of the Congo are thinking, feeling, and desiring with our comprehensive Consumer Report.
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