Explore how Saudi Arabia’s residents navigated 2024 and their 2025 expectations.
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This Saudi Arabia report provides insights into consumer sentiment and behavior, addressing economic, social, and personal challenges. Based on a survey of 31 questions across 6 key categories, it aids decision-makers in understanding the Saudi market and its diverse residents.
The satisfactions and challenges of the previous year, both as an individual and as a nation.
The financial goals, hopes about the future, and confidence in the economic outlook of KSA.
Current consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking.
Intent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking.
Feelings about one's current job, and what is most desired.
The state of AI adoption in Saudi Arabia and people's thoughts and feelings about its impact.
– Desktop only
This new edition of the Consumer Report KSA comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you’re here to explore, analyze, or strategize, we’ve designed every feature to make it easy, engaging.
Here’s what you’ll love:
Curious about a data point? Hover over it. See the story behind the number in an instant.
Slice and dice the data YOUR way. By age, location, or even spending habits. Your focus, your rules.
Create an account (it’s free!) to unlock color palettes, add comments, and export charts in the format you NEED.
– Desktop only
In January 2025, we surveyed 500 individuals across Saudi Arabia, representing a range of ages, genders, and locations, to capture the country’s diverse perspectives.
We excluded participants under 18, who are generally not considered independent consumers.
We collected the data through our customized methodology, sourcing participants online from various social media and entertainment platforms. All qualified participants entered a lucky draw for a chance to win various gifts.
To ensure the quality of the data, the survey included red herrings, traps, and consistency checks. Respondents who did not pass these checks were eliminated from the final analysis.
– Desktop only
