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This case study analyzes a leading cat food company in China for Invus Capital, combining quantitative and qualitative research to guide investment decisions and provide strategic insights.
Perform commercial due diligence on a leading cat food company in China.
Pet Food Industry, Financial Services
China
Quantitative Research, Qualitative Research, Desk Research, Product Testing, Expert Interview
Invus Capital needed to evaluate several investment opportunities in China, focusing on a local cat food company known for its competitive strengths and potential to gain significant market share in the upcoming years. The primary necessity was to understand the market dynamics, the company’s positioning, and consumer perceptions to make an informed investment decision.
Key challenges included:
Standard Insights employed a combination of desk research, customer interviews, product-testing groups, consumer surveys, and expert interviews. This multi-faceted approach was designed to provide a holistic view of the market and the company’s standing within it.
Implemented Strategies:
Strategic Outcomes:
The detailed analysis provided by Standard Insights equipped Invus Capital with essential insights into the Chinese cat food market and the company’s competitive standing. These findings offer a solid foundation for Invus Capital’s decision-making process regarding potential investments in this sector. The comprehensive approach ensured that all aspects of the market dynamics and consumer preferences were considered, paving the way for strategic investment planning.
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