Utilizing Market Research for a Successful Brand Refresh
Rebranding can either be a hit or a miss. It requires rethinking your entire approach to telling your brand's story. It also serves to pivot the brand's strategy to meet shifting target market or customer needs. However, this type of strategic change can be filled with risk and uncertainty. Find out how a multinational beer corporation collaborated with Standard Insights to conduct brand testing market research to determine whether a brand refresh is the best course of action for their business.