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Analyzing consumer preferences and brand perception to enhance Reefton Distilling Co.’s position in New Zealand’s gin market.
Analyze the New Zealand gin market and assess awareness and perception of Reefton Distilling Co.'s brand.
Alcoholic Beverages - Spirits
New Zealand
Reefton Distilling Co., known for their unique native botanical gins, needed to understand better how people in New Zealand viewed their products and what they thought about gin in general. Even though they were known for high-quality spirits, they wanted to:
They needed these insights to improve their marketing strategies and ensure their products met their customers’ tastes and needs.
To tackle these challenges, Standard Insights set up a detailed online survey that looked at:
The survey targeted over 200 gin drinkers across New Zealand who drink gin at least once every three months and are between 20 and 55 years old. This method made sure we got a wide range of opinions to understand consumer behavior and brand perception better.
The survey by Standard Insights provided Reefton Distilling Co. with important information that helped them fine-tune their marketing strategies, enhance their product offerings, and strengthen their brand position in New Zealand’s competitive gin market. These insights supported their decisions and planning, helping to ensure ongoing growth and success.
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