Pollfish is fast and cheap for a reason - you write the questions, respondents answer in an app, and you get a spreadsheet back in hours. That's it. Standard Insights' DIY tier starts at a comparable price per respondent, same self-serve model, same control over your questions - except what comes back is already analyzed: a written summary, market trends, and personas built from your data, not a file waiting for someone to make sense of it.
Standard Insights' DIY tier lets you build your own survey - full control over question design, audience targeting, and reporting options - for $5 per respondent with a $990 minimum, and every project includes a written AI summary, a market trends tab, and up to five personas built from the data, delivered in as fast as 24 hours for standard audiences.
Pollfish is a pay-per-response survey platform, free to join with no subscription, from about $0.95 per completed response, using a mobile-app-based panel recruited through in-app reward integrations - the output is raw survey data with no built-in analysis or personas.
The core difference isn't who can build a survey - both are genuinely self-serve - it's what comes back at the end: a data file, or a finished analysis.
This is the one comparison in this whole set where both platforms are genuinely, similarly self-serve - there's no "who can build it" question here at all. The real difference shows up after the survey closes.
Pollfish is a pay-per-response survey platform: free to join, no subscription, from about $0.95 per completed response, with a mobile-app-based panel - respondents recruited through in-app reward integrations in games and apps. It's fast and low-cost, well-suited to a quick, low-stakes directional pulse check. The output is raw survey data: no built-in analysis, no personas, no AI-generated summary. A separate, full-service option is available through its parent company if you want that layer added.
Standard Insights' own DIY tier is priced comparably per respondent - $5 base rate against Pollfish's $0.95, with a $990 minimum - but the deliverable is structurally different by default: every DIY project includes a data-quality review, a raw data export, an AI-generated summary of key findings, a market trends tab, and up to five personas built directly from your survey data. Same self-directed model, same "you design the questions" starting point, a materially different endpoint.
This comparison covers:
| Standard Insights (DIY) | Pollfish | |
|---|---|---|
| Can you build your own survey? | Yes - full control over question design | Yes - this is the core Pollfish model too |
| Price per respondent | $5 base (plus targeting/duration multipliers) | From $0.95 |
| Minimum order | $990 | No stated minimum |
| Panel sourcing | Panel network | Mobile in-app reward-based recruiting |
| Deliverable | Raw data + AI summary + market trends + up to 5 personas, by default | Raw data / dashboard |
| Speed | As fast as 24 hours for standard audiences (varies by incidence rate and sample size) | Typically hours |
| Best for | A decision you'll act on, still at a low entry price | A quick directional pulse check |
Both let you build the survey yourself at a similar price - the real question is what you're holding once it closes.
Request a DemoFrom $0.95/response, no minimum, self-serve, mobile in-app panel.
Per respondent, somewhat - $5 versus Pollfish's $0.95 base rate. But the Standard Insights price includes an AI-generated analysis, market trends, and personas by default; Pollfish's price covers data collection only, with analysis left to you.
It's sourced differently - through mobile app/game reward integrations rather than a dedicated panel network - worth factoring in if respondent quality or context matters for your specific use case. Neither platform's approach is inherently better; they're built for different scenarios.
Pollfish offers a separate full-service option through its parent company; by default, self-serve output is raw data with no built-in analysis.
Yes - the DIY tier gives full control over question design, audience targeting, and reporting options, the same self-directed starting point as Pollfish, with the AI-generated analysis and personas included on top.
Yes, $990 - Pollfish has no stated minimum, which can make it a better fit for a very small, low-stakes test.
Yes, on an Enterprise license - CRM lists or previously collected survey data can be imported for analysis alongside new studies.
