[PDF] Consumer Report Thailand 2023
Download our Consumer Report Thailand 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Thai market.
Get consumer insights in Thailand with our market research services. Make well-informed decisions with confidence and ease with our quality-driven methodology.
Trusted by
Thailand has emerged as one of Southeast Asia’s highly competitive markets, presenting many business prospects for both local and foreign businesses seeking entry. However, as complex and as big of a market as Thailand is, it often lacks reliable and current information. Existing market research solutions are either prohibitively expensive or compromise on data quality and coverage.
At Standard Insights, we specialize in providing reliable market research services to help brands and organizations make informed decisions about their future.
With our unique approach, we revamped essential market research services, prioritizing data quality and transparency. This ensures our clients can access the highest quality insights to inform their decision-making in Thailand and beyond.
Our solutions are designed to help you gain knowledge about what Thai consumers feel and want, allowing you to uncover new opportunities and optimize your strategy.
Boost your research with top-tier respondents. Our unique, direct sourcing method ensures rigorous data quality, without the need for intermediaries or panels.
Deep dive into the profiles of your target audience with our expert network and cutting-edge platform, promising swift and insightful outcomes.
Go the extra mile with our consulting services. Benefit from all the support and research methodology you need to scale and realize your projects.
Our experts will recommend the right methodology for your specific needs.
We take a unique approach to data quality, focusing solely on it. – Read more
Get respondents from across Thailand, from Bangkok to rural regions and beyond.
Access our platform, where you can share and access all your projects and more. – Learn more
Effortlessly manage your data, apply filters, segment, and export in your preferred format.
We are here to help you navigate your research and support you at any stage of the process.
Thailand is a Southeast Asian country with a land area of 513,120 km² and a coastline of 3,219 km. Known for its rich culture, diverse landscapes, and warm hospitality, Thailand shares borders with Myanmar, Laos, Cambodia, and Malaysia. It is traditionally divided into four regions: the North, Central, Isan (Eastern Thailand), and Southern Thailand.
Bangkok City
71.6 Million
$505.9 billion
Thailand’s economy has made remarkable progress in the past four decades, with impressive growth rates and poverty reduction. However, challenges such as declining productivity, reduced private investment, and the impact of the COVID-19 pandemic have slowed down the economy.
Although the Thailand Economic Monitor predicts a recovery to pre-pandemic levels in 2022, the pace of growth in 2023 may be slower than expected due to global headwinds. Projections indicate a 3.4% expansion in 2022 and 3.6% in 2023, with a downward revision of 0.7 percentage points for 2023, reflecting a faster-than-anticipated decline in global demand. The recovery of the tourism sector and private consumption are expected to be key drivers of Thailand’s economic growth moving forward.
Thailand’s economy heavily relies on foreign trade and is a significant player in the global trading system. In 2020, Thailand exported goods worth US$231 million and imported goods worth US$208 million. Japan, the United States, China, Singapore, and Malaysia are Thailand’s main trading partners. The key imports by value are machinery, chemicals, petroleum, iron, steel, and raw materials. On the other hand, important exports include machinery, chemicals, telecommunications equipment, road vehicles, and clothing.
Tourism is a crucial sector for Thailand’s economy, with 39.8 million international tourist arrivals in 2019. The government aims to increase the contribution of the tourism sector to 30% of GDP by 2030, up from 20% in 2019, reflecting its commitment to its growth. Popular tourist destinations in Thailand include Bangkok, Phuket, and Chiang Mai, known for their cultural heritage, pristine beaches, and vibrant markets. These destinations, among others, support the economy through job creation, revenue generation, and foreign exchange earnings.
The internet penetration rate in Thailand has been steadily increasing, with around 81.1% of the population being internet users in 2022. It is projected to further grow and reach around 84% by 2026. This indicates a significant adoption of internet usage among the population, highlighting the importance of digital connectivity in Thailand’s modern society.
Social media is now a crucial part of the Thai market, greatly impacting how consumers make decisions. As of January 2023, there were 52.25 million social media users in Thailand, accounting for 72.8% of the total population.
In Thailand, Facebook is widely used for connecting with friends and family, while Line has seen rapid growth, with around 93% of internet users in the country being active on the platform. TikTok has also gained popularity in recent years, capturing around 80% of the market.
Explores how Thai consumers think and feel about their economic perspectives, environmental awareness, personal ambitions, and more.
Download our Consumer Report Thailand 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Thai market.
Discover the potential of eCommerce in Thailand and learn how to harness its power to drive business growth and revolutionize the retail landscape.
Learn more about the current state of the oil & gas industry in Thailand, and it’s vision and plans to transition to renewable energy.
Enhance your knowledge with our complimentary online resources in Thailand.
Download our PDF report, featuring insights from Thai respondents.
English 
French