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Simplify Qualitative Interviews With Our End-to-end Solution

Gain deep insights from qualitative interviews without the hassle — we recruit, conduct, and analyze for you, streamlining the process from start to finish.

Qualitative Interview

Qualitative interviews are a hassle...

Managers often find themselves stuck in logistical tasks and forced to spend too much time coordinating, editing, and analyzing conversations when their focus should be on strategy and decision-making.

time

They're time-consuming, requiring extensive preparation and analysis.

response

Response quality and transparency are often questionable.

cost

Services are inflexible and often include unnecessary costs.

Standard Insights has refined every step — from recruitment to analysis — allowing you to focus on what's important: making informed decisions fueled by authentic voices.

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Recruitment & Verification

Streamlined Recruitment, Screening, and Interview Process

Our recruitment fuses online efficiency with offline thoroughness, ensuring every participant’s authenticity through KYC and identity checks.

digital

Digital Meets Offline

We combine online interviews with offline checks for accurate data.

authenticity

Authenticity Ensured

Every respondent is verified through KYC and identity checks.

global

Global Accessibility

We can find participants who match your criteria in 190+ countries.

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Our Platform

In-Depth Analysis and Collaboration

Our platform is your one-stop solution for accessing, managing, and analyzing consumer interviews. We offer a user-friendly interface with multilingual transcripts, collaborative features, and a variety of deliverables.

analysis

Advanced Analysis

Access interview summaries, answer breakdowns, and sentiment analysis on each respondent and project.

multilingual

Multilingual Transcripts

Get interview transcripts in both English and the respondent's native language.

collaboration

Team Collaboration

Collaborate effortlessly with in-platform commenting and note-taking features.

Options

Go Further With Your Project

Leverage our comprehensive suite of options to take your research project to unprecedented heights.

Complement the rich, qualitative insights from your interviews with the wide-reaching, quantitative strength of surveys. – Learn more

Gain invaluable feedback from professionals in your industry. We’ll arrange interviews with qualified experts who can provide quality insights on your project. Get more from your data with the wisdom of those who know your field best.

Let’s put your insights to work. Our trusted partners are geared up to create and execute a custom strategy, guided by your objectives and insights. Propel your business growth in the right direction with a data-informed action plan.

Go further with surveys

Use Cases

Where to start?

Get to know your market, customers, and consumers; test your ideas, and develop a powerful strategy. The use cases are unlimited. To help you get started, get in touch with our team or check out some of our customers’ favorite use cases here.

Consumer Behavior Exploration

Obtain a comprehensive understanding of your industry landscape, which includes trends, competition, market size, and more.

Product Concept Validation

Test and refine product concepts and packaging designs by gathering feedback directly from the target market to ensure relevancy and appeal.

Brand Perception Assessment

Assess and track brand perception and positioning within the marketplace by analyzing consumer sentiments and brand associations.

Let's Discuss Your Market Research Needs

Whether you have questions about our services, want to request a quote, or simply need more information, we are here to help. Contact us today and one of our representatives will get back to you shortly.