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Market Research Philippines

Want to know everything about what Filipinos think and feel?

Get consumer insights in the Philippines with our market research services. Make well-informed decisions with confidence and ease with our quality-driven methodology.

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A Better Way to Consumer Insights In The Philippines

The Philippines offers many opportunities with its cultural nuances and geographically dispersed regions. However, as a complex and emerging market, it often lacks reliable and up-to-date information. Existing market research solutions are either prohibitively expensive or offer data quality and coverage.

At Standard Insights, we specialize in providing reliable market research services to help brands and organizations make informed decisions about their future.

With our unique approach, we revamped essential market research services, prioritizing data quality and transparency. This ensures our clients can access the highest quality insights to inform their decision-making in the Philippines and beyond.

Spotlight: We Predicted the Filipino Election

In 2022, we use our research capabilities to predict the presidential elections of the Philippines with over 98% accuracy. 

What You Can Expect From Us

Our experts will recommend the right methodology for your specific needs.

We take a unique approach to data quality, focusing solely on it. – Read more

Get respondents from across the Philippines, from Manila to rural regions and beyond.

Access our platform, where you can share and access all your projects and more. – Learn more

Effortlessly manage your data, apply filters, segment, and export in your preferred format.

We are here to help you navigate your research and support you at any stage of the process.

Philippines Map

Market Overview

The Philippines at a Glance

The Philippines’ economy has been one of the most dynamic in the East Asia-Pacific area. With rising urbanization, a burgeoning middle class, and a large and young population, the country’s economic vitality is based on strong consumer demand, which is backed up by a thriving labor market and significant remittances. Between 2010 to 2019, average yearly growth grew to 6.4%, up from 4.5% on average between 2000 and 2009.

Despite the slump brought about by the COVID-19 pandemic, the economy has begun to rebound, with a 5.6 percent year-on-year expansion in 2021, aided by public investment and a revival in the external environment. With continuing recovery and reform initiatives, the country is resuming its path from a lower-middle-income country to an upper-middle-income country in the short future.

Electronics, semiconductors, transportation equipment, construction materials, and minerals are among the principal exports of the country. The Philippines, as an open economy, trades with other countries all over the world. In the fiscal year 2019, the biggest export markets were China, Japan, the United States, and Thailand. China, Japan, South Korea, the United States, and Singapore were the major import providers in the fiscal year 2019.

The Philippines welcomed an all-time high of 8.2 million foreign tourists in 2019. Now, with a rebranded tourism slogan “Love The Philippines,” the country hopes to boost its tourism industry in the post-pandemic era.

Boracay Island in Aklan, the Puerto Princesa Underground River in Palawan, the Chocolate Hills in Bohol, the Mayon Volcano in Albay, Siargao Island in Surigao del Norte, and the Banaue Rice Terraces in Ifugao, as well as the cities of Manila, Baguio, Vigan, Cebu, and Davao, are among the country’s top tourist destinations. Know more about the emerging trends of Tourism in the Philippines

The Philippines’ growing internet population, which was among the largest in the Asia Pacific region, was fueled by improved internet infrastructure. As of the third quarter of 2022, internet users in the Philippines spent an average of 9.14 hours per day on various devices. In 2028, 77.81% of the Filipino population is expected to have access to the internet at home.

In January 2023, the Philippines had 84.45 million social media users, which accounts for 72.5 percent of its total population. Additionally, the Philippines leads in daily social media usage, with its online users spending an average of 3 hours and 53 minutes on social media each day. The most popular social media platforms in the Philippines include Facebook, Instagram, YouTube, TikTok, and Twitter. 

 

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Some of the leading news and media outlets in the Philippines. 

Resources

Explore our public insights in the Philippines

Blog Standard Insights

Blog & Reports

Enhance your knowledge with our complimentary online resources in the Philippines. 

Consumer Choices Awards

Consumer Choice

Explore the voice of the Filipino consumer through our awards, powered by respondents.

Let's Discuss Your Market Research Needs

Whether you have questions about our services, want to request a quote, or simply need more information, we are here to help. Contact us today and one of our representatives will get back to you shortly.